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11 September, 2017Government, Social Media, Communication, communications, communications strategy, facebook, Government, Obama, policy, politics, POTUS, president, Trump, twitter, US, donovan
Social media on the campaign trail: how Obama and Trump got the upper hand
The US presidential race has always been an enigma; how do candidates gain popularity and boost your voter numbers? Historically, this has been about getting your face out there; billboards, TV interviews, aim for a front page shaking hand...
4 September, 2017Social Media, Tips, Communication, communications, communications strategy, content communication, content strategy, contentgroup, digital, links, online, technology, URL, web address, websites, why, Writing, Admin
When less isn’t more – pitfalls of link shortening
As communicators, we’re always searching for new tools to help shape our content and boost audience engagement. In a world of short word limits and shorter attention spans shortening links to websites is commonplace in a bid to make a ...
29 May, 2017Strategic Communication, Tips, communications, communications strategy, email, employees, spam, workplace
Employees want ham, not spam
When email is the appropriate form of internal communication, I implore you – please click with care, or a virtual barrage of send-to-all diatribes may simply spam your audience. Organisations all too often fall into the trap of...
