Nightmare on GovComms Street
When you next see someone who works in Government communications, give them a hug! It’s been a rough period, and it’s not going to change …
communications strategy
Communicating with your target audience by segmenting based upon their values
At contentgroup we focus upon communication and engagement between government and the citizens of Australia. We do this because the public service across Australia has …
Communicating with your target audience by segmenting based upon their values View project »
The three R’s of recycling content
Recycle, Re-purpose and Refresh The internet is an insatiable beast; and trying to continually feed it fresh content is an exhausting challenge. The smart content …
Content with communications: why content communication is the future
The role of content in communication has seen astonishing growth in recent years. Separating itself from the basic production of articles, it now includes creating …
Content with communications: why content communication is the future View project »
Authenticity, government and social media
Those of us who’ve worked in government communications for any length of time have probably had a conversation with someone from Business Area X that …
Communication challenges governments, globally
My career started with both communication and government. At the age of 25, I had a completely different idea about my job, and I had …
Communication challenges governments, globally View project »
The psychology of colour
Communication relies heavily on how your content resonates with your audience- how do they feel after engaging with you? Do you want them to feel …
Case study: Government and Influencers
By now we should all know that influencers are a successful marketing tool, we know what they are and the general idea behind them (if …
Twitter set to double its character limit – why? And what does it mean for your comms strategy?
NEWS UPDATE: Twitter set to double character limit – what does it mean for your comms strategy? It could be the best possible move for …
Two ears, one mouth: How taking an Asian perspective will improve your communication
It felt like a lifetime, but when I checked the progress of our journey to Bali on my screen, we still hadn’t crossed the Australian …
Two ears, one mouth: How taking an Asian perspective will improve your communication View project »
Social media on the campaign trail: Barack Obama and Donald Trump
The US presidential race has always been an enigma; how do candidates gain popularity and boost voter numbers? Historically, this has been about getting your …
Social media on the campaign trail: Barack Obama and Donald Trump View project »
When less isn’t more – pitfalls of link shortening
As communicators, we’re always searching for new tools to help shape our content and boost audience engagement. In a world of short word limits and …
When less isn’t more – pitfalls of link shortening View project »