At contentgroup we focus upon communication and engagement between government and the citizens of Australia. We do this because the public service across Australia has …
Communicating with your target audience by segmenting based upon their values View project »
Recycle, Re-purpose and Refresh The internet is an insatiable beast; and trying to continually feed it fresh content is an exhausting challenge. The smart content …
The role of content in communication has seen astonishing growth in recent years. Separating itself from the basic production of articles, it now includes creating …
Content with communications: why content communication is the future View project »
Those of us who’ve worked in government communications for any length of time have probably had a conversation with someone from Business Area X that …
My career started with both communication and government. At the age of 25, I had a completely different idea about my job, and I had …
Communication challenges governments, globally View project »
Communication relies heavily on how your content resonates with your audience- how do they feel after engaging with you? Do you want them to feel …
By now we should all know that influencers are a successful marketing tool, we know what they are and the general idea behind them (if …
It’s a fact. Communicators love finding inventive ways to tell poignant stories – even more so when audience data shows they are hitting the mark. …
Data footprint paves the way for world of stories View project »
NEWS UPDATE: Twitter set to double character limit – what does it mean for your comms strategy? It could be the best possible move for …
It felt like a lifetime, but when I checked the progress of our journey to Bali on my screen, we still hadn’t crossed the Australian …
Two ears, one mouth: How taking an Asian perspective will improve your communication View project »
Brody Dorland, long time #contentgroupie and founder of content creation and workflow platform Divvy HQ, sits down with Dave Polglase, our Head of Consulting, to talk all …
Listen: If you’re writing for everyone, you’re writing for no one View project »
The US presidential race has always been an enigma; how do candidates gain popularity and boost voter numbers? Historically, this has been about getting your …
Social media on the campaign trail: Barack Obama and Donald Trump View project »
As communicators, we’re always searching for new tools to help shape our content and boost audience engagement. In a world of short word limits and …
When less isn’t more – pitfalls of link shortening View project »
