The psychology of colour
Communication relies heavily on how your content resonates with your audience – how do they feel after engaging with you? Do you want them to […]
The psychology of colour View project »
Communication relies heavily on how your content resonates with your audience – how do they feel after engaging with you? Do you want them to […]
The psychology of colour View project »
Government communicators play a crucial role in managing crises and issues that may arise. Dealing with emergencies can be challenging, especially as they can impact
How government communicators could leverage AI in crisis communication View project »
Having worked in the public sector for 11 years, I have read a lot. As a web publisher, I read policy, reports, articles and media
Stop readers in their tracks View project »
Continuous improvement is a concept that drives me. I’m fascinated with innovation and finding ways to continuously improve outcomes. Strong communication strategies include the Five
Continuously improving communication strategies View project »
When you next see someone who works in Government communications, give them a hug! It’s been a rough period, and it’s not going to change
Nightmare on GovComms Street View project »
At contentgroup we focus upon communication and engagement between government and the citizens of Australia. We do this because the public service across Australia has
Communicating with your target audience by segmenting based upon their values View project »
Recycle, Re-purpose and Refresh The internet is an insatiable beast; and trying to continually feed it fresh content is an exhausting challenge. The smart content
The three R’s of recycling content View project »
The role of content in communication has seen astonishing growth in recent years. Separating itself from the basic production of articles, it now includes creating
Content with communications: why content communication is the future View project »
Those of us who’ve worked in government communications for any length of time have probably had a conversation with someone from Business Area X that
Authenticity, government and social media View project »
My career started with both communication and government. At the age of 25, I had a completely different idea about my job, and I had
Communication challenges governments, globally View project »
By now we should all know that influencers are a successful marketing tool, we know what they are and the general idea behind them (if
Case study: Government and Influencers View project »
NEWS UPDATE: Twitter set to double character limit – what does it mean for your comms strategy? It could be the best possible move for
It felt like a lifetime, but when I checked the progress of our journey to Bali on my screen, we still hadn’t crossed the Australian
Two ears, one mouth: How taking an Asian perspective will improve your communication View project »
The US presidential race has always been an enigma; how do candidates gain popularity and boost voter numbers? Historically, this has been about getting your
Social media on the campaign trail: Barack Obama and Donald Trump View project »
As communicators, we’re always searching for new tools to help shape our content and boost audience engagement. In a world of short word limits and
When less isn’t more – pitfalls of link shortening View project »