Content with communications: why content communication is the future
The role of content in communication has seen astonishing growth in recent years. Separating itself from the basic production of articles, it now includes creating pieces that are visually pleasing, easy to understand and promote engagem...
Authenticity, government and social media
Those of us who’ve worked in government communications for any length of time have probably had a conversation with someone from Business Area X that started something like “I want to do 12 Facebook posts to tell people about this th...
The three R’s of recycling content
Recycle, Re-purpose and Refresh The internet is an insatiable beast; and trying to continually feed it fresh content is an exhausting challenge. The smart content marketer knows just how crucial it is to get the most out of every piece o...
Communication challenges governments, globally
My career started with both communication and government. At the age of 25, I had a completely different idea about my job, and I had utterly no idea about how challenging communicating on behalf of government would be. I began at the Cz...
The psychology of colour
Communication relies heavily on how your content resonates with your audience- how do they feel after engaging with you? Do you want them to feel educated? Engaged? Angered? Inspired? Break through the noise is by designing your content ...
Case study: Government and Influencers
By now we should all know that influencers are a successful marketing tool, we know what they are and the general idea behind them (if you need a refresh, visit our previous blog on the topic here). Let’s get practical and have a look ...
Data footprint paves the way for world of stories
It’s a fact. Communicators love finding inventive ways to tell poignant stories – even more so when audience data shows they are hitting the mark. At this year’s Content Marking World conference in Cleveland, USA this message came ...
Twitter set to double its character limit – why? And what does it mean for your comms strategy?
NEWS UPDATE: Twitter set to double character limit – what does it mean for your comms strategy? It could be the best possible move for the ailing social media platform, with user numbers stagnating on the platform and those who were on...
Two ears, one mouth: How taking an Asian perspective will improve your communication
It felt like a lifetime, but when I checked the progress of our journey to Bali on my screen, we still hadn’t crossed the Australian border near Darwin. “Australia is such a big country”, I thought to myself. But then in a flash, i...
Listen: If you’re writing for everyone, you’re writing for no one
Brody Dorland, long time #contentgroupie and founder of content creation and workflow platform Divvy HQ, sits down with Dave Polglase, our Head of Consulting, to talk all things content marketing. With more organisations making the...
Social media on the campaign trail: Barack Obama and Donald Trump
The US presidential race has always been an enigma; how do candidates gain popularity and boost voter numbers? Historically, this has been about getting your face out there; billboards, TV interviews, aim for a front page shaking hands and...
When less isn’t more – pitfalls of link shortening
As communicators, we’re always searching for new tools to help shape our content and boost audience engagement. In a world of short word limits and shorter attention spans shortening links to websites is commonplace in a bid to make a ...