Landing the message
“The medium is the message”. Yeah, yeah we’ve all heard the Marshall McLuhan schtick. Too often perhaps! The Canadian communications theorist openly admitted that his …
“The medium is the message”. Yeah, yeah we’ve all heard the Marshall McLuhan schtick. Too often perhaps! The Canadian communications theorist openly admitted that his …
contentgroup’s Lawrence Shelton reminds us that for all their technological bells and whistles CRMs can’t do one fundamental thing – write strategy. Back in 2008, …
Crisis arrives when it’s least expected. What if life gave us an indication of an upcoming crisis? Gifted ample time to prepare beforehand and provided …
KEY ELEMENTS FOR A SUCCESSFUL CRISIS COMMUNICATION PLAN View project »
The days of viewing media as a separate entity are long gone. Media is becoming increasingly important in both the communications sector and the broader …
Not all media and public speaking opportunities will be to an entirely ‘friendly’ audience. People might have difficult questions or take a hostile stance towards …
Is ‘media training’ still relevant and useful? The answer is yes. To get better on-camera, you need to be proactive in improving your media interviews …
5 questions to ask before choosing your next media training View project »
Whether you find yourself in front of a news camera, presenting at Senate Estimates or delivering a webinar – you are a storyteller. Communicators train, …
5 tips to successfully land your message in the next media interview View project »
On Tuesday night, the Treasurer, Josh Frydenberg, announced his second pandemic budget. There was spending and lots of it. In all, $74.6 billion in new …
Key highlights from the Federal Budget 2021-22 of Australia View project »
On Friday the 7th of May, Josh Frydenberg, Treasurer of Australia Deputy Leader of the Liberal Party, said to AFR Weekend “We have to consolidate …
What to expect from the Australian 2021-22 budget View project »
The annual report is one of the most important documents your organisation will publish, so it is important to invest an ample amount of resources …
Top tips to prepare and design your annual reports View project »
If you design content for government, you’ve most likely come across the dreaded question at the end of a project: “is this PDF accessible?” Although …
9 Tips for Creating Accessible PDFs in InDesign View project »
When a policy or program is launched, good communications are vital to ensure the audience hears, understands and engages with it. Despite its importance, internal …
Moving from reactive to proactive communications View project »
2020 came to an end, but digital communication continues to stay relevant even through 2021. There are different platforms that cater to the need to …
Are webinars part of your stakeholder engagement strategy? View project »
“If everyone is moving forward together, then success takes care of itself.” – Henry Ford. What is your ideal workplace? This is a question that …
There has never been a better time to start storytelling to explain your policy, program, service or regulation. As the world continues to deal with …
6 Tips on how to engage your audience with your content in 2021 View project »
In 2020, the concept of strategic communications was discussed within several key strategy documents released by the Australian Department of Defence. The Defence Communication Strategy …
A new form of defence strategy – the role of strategic communications View project »
In 2020, Australia entered its first recession in nearly thirty years. When this recession hit, many of Australia’s business leaders, politicians, and public servants were …
Mitigating risk with social listening. Most Australian Federal Government social media accounts typically provide the public with news and information about services, or one-way communication, …
Starting from a blank page? Challenge accepted. Depending on who you’re asking, starting a communication strategy from scratch can be an exciting prospect or a …
How to build your communication strategy from scratch View project »
contentgroup CEO and Founder, David Pembroke, has been named as a finalist in the Defence Connect Australian Defence Industry Awards for Marketing/Communications Professional of the …
David Pembroke finalist in Australian Defence Industry Awards View project »