I’m wrapped in Spotify Wrapped
If you have not jumped on to ‘Spotify Wrapped‘ before you read this, do it now. I’ll be here when you get back. Pretty cool …
What Taylor Swift can teach you about attracting attention
Taylor Swift is braining it. Sold out shows all over the world, a huge opening weekend for her movie, chart topping music, and an NFL …
What Taylor Swift can teach you about attracting attention View project »
9 tips for starting and sustaining a successful podcast in 2023
Over the last few years, podcasts have become a popular type of content, and medium of communication. In 2022, 90% of the Australian population was …
9 tips for starting and sustaining a successful podcast in 2023 View project »
Webinars: the future of communications?
In today’s rapidly evolving landscape, content consumers hold more power than ever before in deciding how, when, and where they engage with information. As modern communicators, …
Building your content career in the age of AI
Artificial Intelligence (AI) is the elephant in the room in any discussion about content creation currently. To put it in context, ChatGPT is the fastest …
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Mind your (security) risks in AI
Artificial Intelligence (AI) will transform the work of communication professionals in government. It’s a matter of, if not when. But it is a minefield that …
How government communicators could leverage AI in crisis communication
Government communicators play a crucial role in managing crises and issues that may arise. Dealing with emergencies can be challenging, especially as they can impact …
How government communicators could leverage AI in crisis communication View project »
How government communicators could leverage AI to achieve their objectives
What if you could write the first draft of your next communication strategy in under five minutes? Artificial Intelligence (AI) is rapidly becoming more practical …
How government communicators could leverage AI to achieve their objectives View project »
Stop readers in their tracks
Having worked in the public sector for 11 years, I have read a lot. As a web publisher, I read policy, reports, articles and media …
Need the best shots of a world event? Ask the Prime Minister to film it.
Australian Prime Minister Sir Robert Menzies had a great seat at the 1953 coronation of Queen Elizabeth II, in Westminster Abbey. Menzies was known for …
Need the best shots of a world event? Ask the Prime Minister to film it. View project »
Building high-performing and future-proof Public Communicators
This month I’m going back to the very deep well that is the Organisation for Economic Co-operation and Development’s (OECD) report on public sector communication. …
Building high-performing and future-proof Public Communicators View project »
Landing the message
“The medium is the message”. Yeah, yeah we’ve all heard the Marshall McLuhan schtick. Too often perhaps! The Canadian communications theorist openly admitted that his …
Your CRM platform is not a strategy
contentgroup’s Lawrence Shelton reminds us that for all their technological bells and whistles CRMs can’t do one fundamental thing – write strategy. Back in 2008, …
Key elements for a successful crisis communication plan
Crisis arrives when it’s least expected. What if life gave us an indication of an upcoming crisis? Gifted ample time to prepare beforehand and provided …
Key elements for a successful crisis communication plan View project »
5 Reasons why all staff need media training
The days of viewing media as a separate entity are long gone. Media is becoming increasingly important in both the communications sector and the broader …
How to tackle tricky questions
Not all media and public speaking opportunities will be to an entirely ‘friendly’ audience. People might have difficult questions or take a hostile stance towards …
5 questions to ask before choosing your next media training
Is ‘media training’ still relevant and useful? The answer is yes. To get better on-camera, you need to be proactive in improving your media interviews …
5 questions to ask before choosing your next media training View project »
5 tips to successfully land your message in the next media interview
Whether you find yourself in front of a news camera, presenting at Senate Estimates or delivering a webinar – you are a storyteller. Communicators train, …
5 tips to successfully land your message in the next media interview View project »
Key highlights from the Federal Budget 2021-22 of Australia
On Tuesday night, the Treasurer, Josh Frydenberg, announced his second pandemic budget. There was spending and lots of it. In all, $74.6 billion in new …
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What to expect from the Australian 2021-22 budget
On Friday the 7th of May, Josh Frydenberg, Treasurer of Australia Deputy Leader of the Liberal Party, said to AFR Weekend “We have to consolidate …
What to expect from the Australian 2021-22 budget View project »