I’m wrapped in Spotify Wrapped
If you have not jumped on to ‘Spotify Wrapped‘ before you read this, do it now. I’ll be here when you get back. Pretty cool …
If you have not jumped on to ‘Spotify Wrapped‘ before you read this, do it now. I’ll be here when you get back. Pretty cool …
Taylor Swift is braining it. Sold out shows all over the world, a huge opening weekend for her movie, chart topping music, and an NFL …
What Taylor Swift can teach you about attracting attention View project »
Over the last few years, podcasts have become a popular type of content, and medium of communication. In 2022, 90% of the Australian population was …
9 tips for starting and sustaining a successful podcast in 2023 View project »
In today’s rapidly evolving landscape, content consumers hold more power than ever before in deciding how, when, and where they engage with information. As modern communicators, …
Artificial Intelligence (AI) is the elephant in the room in any discussion about content creation currently. To put it in context, ChatGPT is the fastest …
Building your content career in the age of AI View project »
Artificial Intelligence (AI) will transform the work of communication professionals in government. It’s a matter of, if not when. But it is a minefield that …
Government communicators play a crucial role in managing crises and issues that may arise. Dealing with emergencies can be challenging, especially as they can impact …
How government communicators could leverage AI in crisis communication View project »
What if you could write the first draft of your next communication strategy in under five minutes? Artificial Intelligence (AI) is rapidly becoming more practical …
How government communicators could leverage AI to achieve their objectives View project »
Having worked in the public sector for 11 years, I have read a lot. As a web publisher, I read policy, reports, articles and media …
Australian Prime Minister Sir Robert Menzies had a great seat at the 1953 coronation of Queen Elizabeth II, in Westminster Abbey. Menzies was known for …
Need the best shots of a world event? Ask the Prime Minister to film it. View project »
This month I’m going back to the very deep well that is the Organisation for Economic Co-operation and Development’s (OECD) report on public sector communication. …
Building high-performing and future-proof Public Communicators View project »
“The medium is the message”. Yeah, yeah we’ve all heard the Marshall McLuhan schtick. Too often perhaps! The Canadian communications theorist openly admitted that his …
contentgroup’s Lawrence Shelton reminds us that for all their technological bells and whistles CRMs can’t do one fundamental thing – write strategy. Back in 2008, …
Crisis arrives when it’s least expected. What if life gave us an indication of an upcoming crisis? Gifted ample time to prepare beforehand and provided …
Key elements for a successful crisis communication plan View project »
The days of viewing media as a separate entity are long gone. Media is becoming increasingly important in both the communications sector and the broader …
Not all media and public speaking opportunities will be to an entirely ‘friendly’ audience. People might have difficult questions or take a hostile stance towards …
Is ‘media training’ still relevant and useful? The answer is yes. To get better on-camera, you need to be proactive in improving your media interviews …
5 questions to ask before choosing your next media training View project »
Whether you find yourself in front of a news camera, presenting at Senate Estimates or delivering a webinar – you are a storyteller. Communicators train, …
5 tips to successfully land your message in the next media interview View project »
On Tuesday night, the Treasurer, Josh Frydenberg, announced his second pandemic budget. There was spending and lots of it. In all, $74.6 billion in new …
Key highlights from the Federal Budget 2021-22 of Australia View project »
On Friday the 7th of May, Josh Frydenberg, Treasurer of Australia Deputy Leader of the Liberal Party, said to AFR Weekend “We have to consolidate …
What to expect from the Australian 2021-22 budget View project »