Each week a staff member puts pen to paper to write about an aspect of content communication that speaks to them, and hopefully, informs you. This is a space where our passion for writing, learning and sharing information comes to shine.
As communicators, both in the private and public sectors alike, we’re always looking for new ways to demonstrate the value of our work. Whether a brand seeking yet another way...
Your website is one of the first places people will look for information about your government department or agency. It represents who you are, what you value and gives insight...
Recycle, Re-purpose and Refresh The internet is an insatiable beast; and trying to continually feed it fresh content is an exhausting challenge. The smart content marketer knows just how crucial...
The annual report is one of the most important documents your organisation will publish, so it’s important to get it right. The report outlines the activities and financial performance of...
Writing content for the web is no easy-feat; it’s a complex task that requires you to think about the structure, format and words you use. While getting the right words...
Modern communication channels are filled with noise, making it harder than ever to get your message across. Presentations are a powerful way to combat this, capturing the attention of your...
Three months into 2019 and you’ve either kicked your new year goals, given up or totally forgotten what they were. A new year means a fresh start and it’s never...
Video script preparation is crucial to constructing a great interview. Scripting, especially for interviews, leads the conversation safely from A to B without crashing and burning along the way. Without...
The world of social media is constantly changing, bringing new trends, ideas and unspoken rules each year. It’s important to stay on top of these trends to ensure your social...
Personal branding. Sounds weird, right? But it might just be the thing to move your career to the next level. Having a strong personal brand is a great way to...
Great content is engaging, focussed and simple. It is delivered through the right channels, with the target audience in mind and not least of all, free from errors. Below are...
In the past, the idea of government professionals drawing inspiration from pop culture or using humour to create cut-through communication would have been unheard of, if not downright ridiculous. But...
They say time goes faster the older you get. We’re not too sure if the same thing applies for businesses, but if it does, contentgroup’s 21st year sure has been...
No—it’s not a joke. Our profession is renowned for it’s lack of mathematical ability but we can count to two. That’s how many it takes to thoroughly review all your...
2018 has been a year when Government departments and other public sector organisations at all levels across Australia have stepped up their publishing efforts: from supercharging their social media strategies...
Webinars are the in thing and no one wants to be accused of not being up to the minute, right? We’re here to tell you all about webinars, the power...
We are exposed to them on a daily basis . . . business metaphors that are either now completely nonsensical or have been repeated so often they have completely lost...
We need to talk about measurement and evaluation. Most of us usually tune out when it’s brought up. People find measurement and evaluation too expensive, too time consuming, too difficult,...
From improving and building effective stakeholder engagement, to helping you reach your business goals sooner, webinars are a powerful tool that should form part of your communication toolkit in 2019....
As a Government communicator, it’s important to get your message across simply and clearly. The best way to do this is by using plain English. According to the Digital Transformation...