Content Communication
Creating Accessible PDFs in InDesign
If you design content for government, you’ve most likely come across the dreaded question at the end of a project: “is this PDF accessible?” Although this question can leave designers...
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contentgroup Staff
Each week a staff member puts pen to paper to write about an aspect of content communication that speaks to them, and hopefully, informs you. This is a space where our passion for writing, learning and sharing information comes to shine.
Content Communication
Networking 101: make it personal!
Stop thinking of networking as a business activity where you need to schmooze your soul away. Imagine it as a post-work after-party, or a wonderful getaway amidst a nine to...
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October 01, 2019
Content Communication
Video delivery formats – what you need to know
When it comes to producing videos, there is a confusing variety of file formats and specifications. Here’s a quick guide that will help you, whether you’ve made your own videos,...
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September 16, 2019
Content Communication
“Harness the power of digital technology”: what we can learn from Scott Morrison’s first address to the Public Service
Watch the full speech here. “Harnessing the power of digital technology is not an option for the Australian Government. It’s the future of it.” (Scott Morrison, PM: Institute of Public...
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September 03, 2019
Content Communication
Need to deliver an A Grade speech? Follow this checklist.
At some stage in your career it is highly likely that there will be a requirement to deliver a speech on your field of expertise. Whether it’s to a small...
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July 30, 2019
Content Communication
Creating digital personas of your government audience
Personas are semi-fictional representations of your ideal audience based on research and data. Personas can help government departments improve the way they create content and interact with their audience in...
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July 23, 2019
Content Communication, Strategic Communication, Webinars
Are webinars part of your stakeholder engagement strategy? They should be.
From improving and building effective stakeholder engagement, to helping you reach your business goals sooner, webinars are a powerful tool that should form part of your communication toolkit. Here at...
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July 02, 2019
Content Communication, Government, Strategic Communication, Tips
What case studies can do for your communication strategy
As communicators, both in the private and public sectors alike, we’re always looking for new ways to demonstrate the value of our work. Whether a brand seeking yet another way...
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June 18, 2019
Content Communication, Strategic Communication, Tips
The Ultimate 10 Step Content Creation Checklist for Government Communications
Your website is one of the first places people will look for information about your government department or agency. It represents who you are, what you value and gives insight...
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June 04, 2019
Content Communication, Strategic Communication
The three R’s of recycling content
Recycle, Re-purpose and Refresh The internet is an insatiable beast; and trying to continually feed it fresh content is an exhausting challenge. The smart content marketer knows just how crucial...
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May 21, 2019
Content Communication
Report Review: top tips for annual reports
The annual report is one of the most important documents your organisation will publish, so it’s important to get it right. The report outlines the activities and financial performance of...
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May 07, 2019
Content Communication
Are you writing for accessibility?
Writing content for the web is no easy-feat; it’s a complex task that requires you to think about the structure, format and words you use. While getting the right words...
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April 23, 2019
Content Communication
5 tips to turn your presentation from good to great
Modern communication channels are filled with noise, making it harder than ever to get your message across. Presentations are a powerful way to combat this, capturing the attention of your...
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April 10, 2019
Content Communication
4 tips for setting goals and keeping them
Three months into 2019 and you’ve either kicked your new year goals, given up or totally forgotten what they were. A new year means a fresh start and it’s never...
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March 27, 2019
Content Communication
Building the perfect interview script
Video script preparation is crucial to constructing a great interview. Scripting, especially for interviews, leads the conversation safely from A to B without crashing and burning along the way. Without...
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March 13, 2019
Content Communication
The social media trends you should pay attention to
The world of social media is constantly changing, bringing new trends, ideas and unspoken rules each year. It’s important to stay on top of these trends to ensure your social...
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February 26, 2019
Content Communication
What’s your personal brand?
Personal branding. Sounds weird, right? But it might just be the thing to move your career to the next level. Having a strong personal brand is a great way to...
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February 13, 2019
Content Communication
Checking it once, checking it twice: 18 tips for editing and proofreading
Great content is engaging, focussed and simple. It is delivered through the right channels, with the target audience in mind and not least of all, free from errors. Below are...
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January 29, 2019
Content Communication
Want cut-through communication? Call in the creatives!
In the past, the idea of government professionals drawing inspiration from pop culture or using humour to create cut-through communication would have been unheard of, if not downright ridiculous. But...
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January 15, 2019
Content Communication, Office culture, Strategic Communication
Time flies, when you’re having fun! 2018 staff highlights
They say time goes faster the older you get. We’re not too sure if the same thing applies for businesses, but if it does, contentgroup’s 21st year sure has been...
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