Each week a staff member puts pen to paper to write about an aspect of content communication that speaks to them, and hopefully, informs you. This is a space where our passion for writing, learning and sharing information comes to shine.
We’ve all been there. “Look at all these facts! These stats! These illuminating nuggets of academic wisdom!” and have been so impressed by the intellectual stock of our own argument...
As communicators, we’re always searching for new tools to help shape our content and boost audience engagement. In a world of short word limits and shorter attention spans shortening links...
In the content communication world, we are constantly asking “how can we better connect with our audience using social media?” We know it can be done, we’ve all heard about...
Here at contentgroup, we pride ourselves on our use of plain English. In the spirit of ensuring this is something we truly live up to, two weeks ago a decision...
Using influencers to promote your brand is the modern-day equivalent of word-of-mouth recommendations. As audiences, we tend to trust them more than brands (often the same brands they’re working for)...
Take a few minutes to fill out this year's contentgroup audience survey and you can go in the draw to win a shiny new Lenovo Yoga Tab 3 Plus+ 10"...
One of our mantras here at contentgroup is ‘go beyond’. As a company, we seek to go beyond in everything we do, particularly when it comes to building positive business...
contentgroup recently attended the 2017 Navigating Digital Government Summit, where insights into how technology is transforming the customer experience and what this means for the way government operates and interacts...
We’ve all been there. Our Facebook page has finally started gaining likes and we’re ready to tell the whole office we’ve finally made it. If our social media accounts are...
When Peter Field, widely known as ‘The Godfather of Effectiveness’, spoke at the recent Australian Effies, he described short term thinking as a “disease” spreading through the industry. And he...
Social media is used by citizens all across the globe; however, not all government departments are using social media to its full potential. Social media is one of the few...
Most organisations know that SEO should be implemented, but often they don’t know how effectively it can be used in conjunction with keywords to increase the quantity and quality of...
As we predicted back in February, 2016 has been an exciting year at contentgroup. In March, we decided to change our blogging strategy and started focusing on providing information that...
In an ever-changing media landscape, we continue to see social media sites wield more influence over traditional media platforms. According to Facebook’s Chief Operating Officer Sheryl Sandberg, Facebook helped more...
Your brand is your image. It’s not only what you say, but also the result of an ongoing interplay, or dynamic, between your output and the response you get from...
How can government connect with citizens in the age of social media? Use our infographic of the most popular social media platform statistics to help consider your own approach. ...
What's the secret behind successful Instragram accounts which result in cult followings? How do you build user generated content into your Instagram strategy?
Want to save 6 hours every month? This planning technique will increase your productivity and reduce your stress.
Whether your objective is to increase awareness, decrease call centre costs or change behaviour, if used correctly, social media can be a powerful channel. Here are 5 of the greatest...
New research shows internal communication drives reputation. How can you use word-of-mouth to increase your reputation?
