Landing the message
“The medium is the message”. Yeah, yeah we’ve all heard the Marshall McLuhan schtick. Too often perhaps! The Canadian communications theorist openly admitted that his …
Your CRM platform is not a strategy
contentgroup’s Lawrence Shelton reminds us that for all their technological bells and whistles CRMs can’t do one fundamental thing – write strategy. Back in 2008, …
KEY ELEMENTS FOR A SUCCESSFUL CRISIS COMMUNICATION PLAN
Crisis arrives when it’s least expected. What if life gave us an indication of an upcoming crisis? Gifted ample time to prepare beforehand and provided …
KEY ELEMENTS FOR A SUCCESSFUL CRISIS COMMUNICATION PLAN View project »
5 Reasons why all staff need media training
The days of viewing media as a separate entity are long gone. Media is becoming increasingly important in both the communications sector and the broader …
How to tackle tricky questions
Not all media and public speaking opportunities will be to an entirely ‘friendly’ audience. People might have difficult questions or take a hostile stance towards …
5 questions to ask before choosing your next media training
Is ‘media training’ still relevant and useful? The answer is yes. To get better on-camera, you need to be proactive in improving your media interviews …
5 questions to ask before choosing your next media training View project »
5 tips to successfully land your message in the next media interview
Whether you find yourself in front of a news camera, presenting at Senate Estimates or delivering a webinar – you are a storyteller. Communicators train, …
5 tips to successfully land your message in the next media interview View project »
Key highlights from the Federal Budget 2021-22 of Australia
On Tuesday night, the Treasurer, Josh Frydenberg, announced his second pandemic budget. There was spending and lots of it. In all, $74.6 billion in new …
Key highlights from the Federal Budget 2021-22 of Australia View project »
What to expect from the Australian 2021-22 budget
On Friday the 7th of May, Josh Frydenberg, Treasurer of Australia Deputy Leader of the Liberal Party, said to AFR Weekend “We have to consolidate …
What to expect from the Australian 2021-22 budget View project »
Top tips to prepare and design your annual reports
The annual report is one of the most important documents your organisation will publish, so it is important to invest an ample amount of resources …
Top tips to prepare and design your annual reports View project »
9 Tips for Creating Accessible PDFs in InDesign
If you design content for government, you’ve most likely come across the dreaded question at the end of a project: “is this PDF accessible?” Although …
9 Tips for Creating Accessible PDFs in InDesign View project »
Moving from reactive to proactive communications
When a policy or program is launched, good communications are vital to ensure the audience hears, understands and engages with it. Despite its importance, internal …
Moving from reactive to proactive communications View project »
Are webinars part of your stakeholder engagement strategy?
2020 came to an end, but digital communication continues to stay relevant even through 2021. There are different platforms that cater to the need to …
Are webinars part of your stakeholder engagement strategy? View project »
Being a part of the contentgroup collective
“If everyone is moving forward together, then success takes care of itself.” – Henry Ford. What is your ideal workplace? This is a question that …
6 Tips on how to engage your audience with your content in 2021
There has never been a better time to start storytelling to explain your policy, program, service or regulation. As the world continues to deal with …
6 Tips on how to engage your audience with your content in 2021 View project »
A new form of defence strategy – the role of strategic communications
In 2020, the concept of strategic communications was discussed within several key strategy documents released by the Australian Department of Defence. The Defence Communication Strategy …
A new form of defence strategy – the role of strategic communications View project »
Communicating the Economy during a Recession
In 2020, Australia entered its first recession in nearly thirty years. When this recession hit, many of Australia’s business leaders, politicians, and public servants were …
Mitigating risk with social listening.
Mitigating risk with social listening. Most Australian Federal Government social media accounts typically provide the public with news and information about services, or one-way communication, …
How to build your communication strategy from scratch
Starting from a blank page? Challenge accepted. Depending on who you’re asking, starting a communication strategy from scratch can be an exciting prospect or a …
How to build your communication strategy from scratch View project »
David Pembroke finalist in Australian Defence Industry Awards
contentgroup CEO and Founder, David Pembroke, has been named as a finalist in the Defence Connect Australian Defence Industry Awards for Marketing/Communications Professional of the …
David Pembroke finalist in Australian Defence Industry Awards View project »