Content Communication
Need to deliver an A Grade speech? Follow this checklist.
At some stage in your career it is highly likely that there will be a requirement to deliver a speech on your field of expertise. Whether it’s to a small...
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contentgroup Staff
Each week a staff member puts pen to paper to write about an aspect of content communication that speaks to them, and hopefully, informs you. This is a space where our passion for writing, learning and sharing information comes to shine.
Content Communication
Creating digital personas of your government audience
Personas are semi-fictional representations of your ideal audience based on research and data. Personas can help government departments improve the way they create content and interact with their audience in...
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July 23, 2019
Content Communication, Strategic Communication, Webinars
Are webinars part of your stakeholder engagement strategy? They should be.
From improving and building effective stakeholder engagement, to helping you reach your business goals sooner, webinars are a powerful tool that should form part of your communication toolkit. Here at...
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July 02, 2019
Content Communication, Government, Strategic Communication, Tips
What case studies can do for your communication strategy
As communicators, both in the private and public sectors alike, we’re always looking for new ways to demonstrate the value of our work. Whether a brand seeking yet another way...
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June 18, 2019
Content Communication, Strategic Communication, Tips
The Ultimate 10 Step Content Creation Checklist for Government Communications
Your website is one of the first places people will look for information about your government department or agency. It represents who you are, what you value and gives insight...
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June 04, 2019
Content Communication, Strategic Communication
The three R’s of recycling content
Recycle, Re-purpose and Refresh The internet is an insatiable beast; and trying to continually feed it fresh content is an exhausting challenge. The smart content marketer knows just how crucial...
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May 21, 2019
Content Communication
Report Review: top tips for annual reports
The annual report is one of the most important documents your organisation will publish, so it’s important to get it right. The report outlines the activities and financial performance of...
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May 07, 2019
Content Communication
Are you writing for accessibility?
Writing content for the web is no easy-feat; it’s a complex task that requires you to think about the structure, format and words you use. While getting the right words...
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April 23, 2019
Content Communication
5 tips to turn your presentation from good to great
Modern communication channels are filled with noise, making it harder than ever to get your message across. Presentations are a powerful way to combat this, capturing the attention of your...
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April 10, 2019
Content Communication
4 tips for setting goals and keeping them
Three months into 2019 and you’ve either kicked your new year goals, given up or totally forgotten what they were. A new year means a fresh start and it’s never...
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March 27, 2019
Content Communication
Building the perfect interview script
Video script preparation is crucial to constructing a great interview. Scripting, especially for interviews, leads the conversation safely from A to B without crashing and burning along the way. Without...
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March 13, 2019
Content Communication
The social media trends you should pay attention to
The world of social media is constantly changing, bringing new trends, ideas and unspoken rules each year. It’s important to stay on top of these trends to ensure your social...
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February 26, 2019
Content Communication
What’s your personal brand?
Personal branding. Sounds weird, right? But it might just be the thing to move your career to the next level. Having a strong personal brand is a great way to...
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February 13, 2019
Content Communication
Checking it once, checking it twice: 18 tips for editing and proofreading
Great content is engaging, focussed and simple. It is delivered through the right channels, with the target audience in mind and not least of all, free from errors. Below are...
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January 29, 2019
Content Communication
Want cut-through communication? Call in the creatives!
In the past, the idea of government professionals drawing inspiration from pop culture or using humour to create cut-through communication would have been unheard of, if not downright ridiculous. But...
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January 15, 2019
Content Communication, Office culture, Strategic Communication
Time flies, when you’re having fun! 2018 staff highlights
They say time goes faster the older you get. We’re not too sure if the same thing applies for businesses, but if it does, contentgroup’s 21st year sure has been...
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December 11, 2018
Strategic Communication, Tips
How many communicators does it take to do an audit?
No—it’s not a joke. Our profession is renowned for it’s lack of mathematical ability but we can count to two. That’s how many it takes to thoroughly review all your...
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November 26, 2018
Content Communication
Webinar: Getting your content right for 2019
2018 has been a year when Government departments and other public sector organisations at all levels across Australia have stepped up their publishing efforts: from supercharging their social media strategies...
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November 22, 2018
Strategic Communication, Webinars
Webi-nah to webi-ta-da! Why you should consider webinars for audience engagement
Webinars are the in thing and no one wants to be accused of not being up to the minute, right? We’re here to tell you all about webinars, the power...
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November 19, 2018
Office culture, Strategic Communication
2018’s most overused business metaphors
We are exposed to them on a daily basis . . . business metaphors that are either now completely nonsensical or have been repeated so often they have completely lost...
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