By David Pembroke, Alison Kennelly & Aleyn Silva 4,400,000 views. 118,000 likes. 10,000 comments. 11,000 followers. And that’s just eight months of Rugby Unity on […]
That Worked: How We Built an Online Brand View project »
In the realm of government communications, engaging the public with respect and sensitivity is crucial, especially on significant occasions like ANZAC Day. This day of
The Art of Commemorative Communications: Lessons from ANZAC Day View project »
For over 28 years, contentgroup has been helping government departments tell their stories. As our CEO, David Pembroke, puts it, “Government departments are an Aladdin’s
When can government communicators use humour? View project »
Partnerships come in all shapes and sizes. However, just like the crucial elements of a trifle, there are core elements required to help ensure partnerships are successful for all parties involved.
A recipe for a great partnership (or a trifle) View project »
Over the last few years, podcasts have become a popular type of content, and medium of communication. In 2022, 90% of the Australian population was familiar with podcasts and the average Australian listened to about 5 shows in a week.
9 tips for starting and sustaining a successful podcast in 2023 View project »
In today’s rapidly evolving landscape, content consumers hold more power than ever before in deciding how, when, and where they engage with information. As modern communicators,
Webinars: the future of communications? View project »
Artificial Intelligence (AI) is the elephant in the room in any discussion about content creation currently. To put it in context, ChatGPT is the fastest
Building your content career in the age of AI View project »
Artificial Intelligence (AI) will transform the work of communication professionals in government. It’s a matter of, if not when. But it is a minefield that
Mind your (security) risks in AI View project »
Government communicators play a crucial role in managing crises and issues that may arise. Dealing with emergencies can be challenging, especially as they can impact
How government communicators could leverage AI in crisis communication View project »
What if you could write the first draft of your next communication strategy in under five minutes? Artificial Intelligence (AI) is rapidly becoming more practical
How government communicators could leverage AI to achieve their objectives View project »
Having worked in the public sector for 11 years, I have read a lot. As a web publisher, I read policy, reports, articles and media
Stop readers in their tracks View project »
This month I’m going back to the very deep well that is the Organisation for Economic Co-operation and Development’s (OECD) report on public sector communication.
Building high-performing and future-proof Public Communicators View project »
“The medium is the message”. Yeah, yeah we’ve all heard the Marshall McLuhan schtick. Too often perhaps! The Canadian communications theorist openly admitted that his
Landing the message, with Andy Bell View project »
Crisis arrives when it’s least expected. What if life gave us an indication of an upcoming crisis? Gifted ample time to prepare beforehand and provided
Key elements for a successful crisis communication plan View project »
The days of viewing media as a separate entity are long gone. Media is becoming increasingly important in both the communications sector and the broader
5 Reasons why all staff need media training View project »
Not all media and public speaking opportunities will be to an entirely ‘friendly’ audience. People might have difficult questions or take a hostile stance towards
How to tackle tricky questions View project »
Is ‘media training’ still relevant and useful? The answer is yes. To get better on-camera, you need to be proactive in improving your media interviews
5 questions to ask before choosing your next media training View project »
Whether you find yourself in front of a news camera, presenting at Senate Estimates or delivering a webinar – you are a storyteller. Communicators train,
5 tips to successfully land your message in the next media interview View project »
On Tuesday night, the Treasurer, Josh Frydenberg, announced his second pandemic budget. There was spending and lots of it. In all, $74.6 billion in new
Key highlights from the Federal Budget 2021-22 of Australia View project »
On Friday the 7th of May, Josh Frydenberg, Treasurer of Australia Deputy Leader of the Liberal Party, said to AFR Weekend “We have to consolidate
What to expect from the Australian 2021-22 budget View project »
