Each week a staff member puts pen to paper to write about an aspect of content communication that speaks to them, and hopefully, informs you. This is a space where our passion for writing, learning and sharing information comes to shine.
Guess who’s back, back again, contentgroupies back, tell a friend. (too much for so early on in the year?) Fine. But we are back, done reflecting on the successes in 2017 and...
contentgroup highlights 2017 As the contentgroupies gear up for a bit of festive down-time, it’s a perfect time to sit down and reflect on the year that was. Some of...
If you have a Twitter account or have anything to do with social media, you would’ve heard by now the big news that hit the streets of the social media...
By James Stafford (Twitter: @jpstafford) Few people in the sporting world can speak with such authority on building and sustaining an elite team like England head rugby coach – and...
My career started with both communication and government. At the age of 25, I had a completely different idea about my job, and I had utterly no idea about how...
By now we should all know that influencers are a successful marketing tool, we know what they are and the general idea behind them (if you need a refresh, visit...
Scott Berinato, Senior Editor at Harvard Business Review and data visualisation guru talks us through the ins-and-outs of getting your message across visually, including how to build the right team,...
We’ve all been there. “Look at all these facts! These stats! These illuminating nuggets of academic wisdom!” and have been so impressed by the intellectual stock of our own argument...
As communicators, we’re always searching for new tools to help shape our content and boost audience engagement. In a world of short word limits and shorter attention spans shortening links...
In the content communication world, we are constantly asking “how can we better connect with our audience using social media?” We know it can be done, we’ve all heard about...
Here at contentgroup, we pride ourselves on our use of plain English. In the spirit of ensuring this is something we truly live up to, two weeks ago a decision...
Using influencers to promote your brand is the modern-day equivalent of word-of-mouth recommendations. As audiences, we tend to trust them more than brands (often the same brands they’re working for)...
Social media is used by citizens all across the globe; however, not all government departments are using social media to its full potential. Social media is one of the few...
In an ever-changing media landscape, we continue to see social media sites wield more influence over traditional media platforms. According to Facebook’s Chief Operating Officer Sheryl Sandberg, Facebook helped more...
Your brand is your image. It’s not only what you say, but also the result of an ongoing interplay, or dynamic, between your output and the response you get from...
What's the secret behind successful Instragram accounts which result in cult followings? How do you build user generated content into your Instagram strategy?
Whether your objective is to increase awareness, decrease call centre costs or change behaviour, if used correctly, social media can be a powerful channel. Here are 5 of the greatest...
“It’s not in the budget,” they tell you. Your organisation is cutting costs. Or they just don’t have the funds. This is when you want to use the marketing channel...
A few months ago, UK Prime Minister David Cameron was forced to defend the competency of his government officials after a Home Office press release on English lessons for migrants...
This is a case study of the failures and mistakes of our recent survey. Here are 5 lessons for successful survey design and market research.