Content Communication, Social Media, Tips
Watching videos with the sound off
If you are publishing videos on social media without captions, you may be missing out on reaching a big part of your audience. Captions are not only used by the...
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contentgroup Staff
Fortnightly a staff member puts pen to paper to write about an aspect of content communication that speaks to them, and hopefully, informs you. This is a space where our passion for writing, learning and sharing information comes to shine.
Content Communication, Strategic Communication
Eddie Jones’s most trusted confidant: the man who took on haka
David Pembroke talks to England’s coach most days, advising him on how to win pre-match battles, hears Alex Lowe Alex Lowe, Deputy Rugby Correspondent Thursday January 30 2020, 12.00am GMT,...
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January 31, 2020
Office culture, Strategic Communication
Grandma’s recipe for building relationships
My grandma was an underground communications guru. Not in a university or content company but privately and with great insight. She had a brilliant and simple recipe for building relationships...
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January 31, 2020
Content Communication
Merry Christmas & 2019 Wrap Up Remarks from CEO and Founder David Pembroke
Merry Xmas. “And David, by the way, you do know don’t you that you have to do a blog for the last newsletter of the year” asked my always efficient...
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December 19, 2019
Content Communication
Mitigating risk with social listening.
Mitigating risk with social listening. Australian Federal Government social media accounts typically provide the public with news and information about services, rather than enter into discussions about how the public...
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December 10, 2019
Content Communication
contentgroup ambassador Eddie Jones releases his autobiography
The England head coach looks at the Manchester City manager and other gurus who changed his thinking as he got his side mentally and physically ready for the World Cup...
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November 26, 2019
Social Media
Facebook’s rebrand: where it’s coming from and why it matters
Earlier this month, Facebook announced a new brand for its parent company out of nowhere. The new capitalised font and colour-changing logo is being rolled out across Facebook’s portfolio...
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November 26, 2019
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October 28, 2019
Content Communication
Creating Accessible PDFs in InDesign
If you design content for government, you’ve most likely come across the dreaded question at the end of a project: “is this PDF accessible?” Although this question can leave designers...
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October 15, 2019
Content Communication
Networking 101: make it personal!
Stop thinking of networking as a business activity where you need to schmooze your soul away. Imagine it as a post-work after-party, or a wonderful getaway amidst a nine to...
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October 01, 2019
Content Communication
Video delivery formats – what you need to know
When it comes to producing videos, there is a confusing variety of file formats and specifications. Here’s a quick guide that will help you, whether you’ve made your own videos,...
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September 16, 2019
Content Communication
“Harness the power of digital technology”: what we can learn from Scott Morrison’s first address to the Public Service
Watch the full speech here. “Harnessing the power of digital technology is not an option for the Australian Government. It’s the future of it.” (Scott Morrison, PM: Institute of Public...
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September 03, 2019
Content Communication
Need to deliver an A Grade speech? Follow this checklist.
At some stage in your career it is highly likely that there will be a requirement to deliver a speech on your field of expertise. Whether it’s to a small...
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July 30, 2019
Content Communication
Creating digital personas of your government audience
Personas are semi-fictional representations of your ideal audience based on research and data. Personas can help government departments improve the way they create content and interact with their audience in...
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July 23, 2019
Content Communication, Strategic Communication, Webinars
Are webinars part of your stakeholder engagement strategy? They should be.
From improving and building effective stakeholder engagement, to helping you reach your business goals sooner, webinars are a powerful tool that should form part of your communication toolkit. Here at...
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July 02, 2019
Content Communication, Government, Strategic Communication, Tips
What case studies can do for your communication strategy
As communicators, both in the private and public sectors alike, we’re always looking for new ways to demonstrate the value of our work. Whether a brand seeking yet another way...
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June 18, 2019
Content Communication, Strategic Communication, Tips
The Ultimate 10 Step Content Creation Checklist for Government Communications
Your website is one of the first places people will look for information about your government department or agency. It represents who you are, what you value and gives insight...
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June 04, 2019
Content Communication, Strategic Communication
The three R’s of recycling content
Recycle, Re-purpose and Refresh The internet is an insatiable beast; and trying to continually feed it fresh content is an exhausting challenge. The smart content marketer knows just how crucial...
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May 21, 2019
Content Communication
Report Review: top tips for annual reports
The annual report is one of the most important documents your organisation will publish, so it’s important to get it right. The report outlines the activities and financial performance of...
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May 07, 2019
Content Communication
Are you writing for accessibility?
Writing content for the web is no easy-feat; it’s a complex task that requires you to think about the structure, format and words you use. While getting the right words...
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