Each week a staff member puts pen to paper to write about an aspect of content communication that speaks to them, and hopefully, informs you. This is a space where our passion for writing, learning and sharing information comes to shine.
“It’s the year of content. And the pickings are plentiful for consumers who increasingly expect an ‘all access’ pass to media and entertainment.” – Media Consumer Survey 2018, Deloitte ...
“This is about listening to stakeholders and the public so we know which messages are landing, and how we can learn from that to make our communication more effective.”...
“My team is not creative enough.” “I don’t have the skills to be creative” Most people think that creativity is a divine intervention, that it is bestowed on the few,...
User engagement on Facebook dropped more than 50% while posts have increased 24% (an extra 20,000 per day), in the last 18 months, according to Buffer App and BuzzSumo in a...
How to make space for creativity – five tips you can implement today When things are moving at pace, it’s all too easy to forget about creativity. With deadlines and...
Capability helps your team respond to rapid change or approach tasks outside of their skillset. And as seen within government communication, the biggest change in recent times has been the...
‘Storytelling is the most powerful way to put ideas into the world today.’ ~ Robert McKee Government Communication is no longer just about sharing programs, projects or policies; it’s about...
Workplace motivation. The big ‘M’ word at it again. What is it and when did this curious little critter become so important in determining workforce performance and organisational success? For...
2018 has been a theatrical year for social media leading to a lot of debates around data collection and distribution, anti-fake news measures and algorithms changing what audiences see. So...
You may have heard the term ‘customer empathy map’ and thought it was simply marketing jargon or private sector speak. And that’s understandable because it’s still a young concept in...
Creative writing can be a powerful tool for communication. Think about what content you remember best; is it an article full of dry facts? Or is it a social media...
The key to effective communication is to ensure your message reaches your desired audience of influence. But if you’re not reaching that audience it is a waste of resources. And...
With over two thirds of Australians checking social media daily, it’s no secret that social media is an important tool for the government to connect with citizens. But when managed...
When it comes to improving political governance and government communications, the age of excuses may finally be over. There is a very real and positive shift taking place thanks to...
In May 2018 the European Union (EU) introduced the General Data Protection Regulation (GDPR), a law that outlines how personal data can be accessed and increasing the privacy of citizens...
One of the great perks of working in government communications here in Canberra is access to the latest innovations and research on the Australian media and communications landscape. Recently some...
Our InTransition Podcast has been sharing insights and innovations in government communication with global audiences since 2015. Through this major industry transition, we provided weekly insights into the changing landscape...
Guess who’s back, back again, contentgroupies back, tell a friend. (too much for so early on in the year?) Fine. But we are back, done reflecting on the successes in 2017 and...
contentgroup highlights 2017 As the contentgroupies gear up for a bit of festive down-time, it’s a perfect time to sit down and reflect on the year that was. Some of...
If you have a Twitter account or have anything to do with social media, you would’ve heard by now the big news that hit the streets of the social media...