Fortnightly a staff member puts pen to paper to write about an aspect of content communication that speaks to them, and hopefully, informs you. This is a space where our passion for writing, learning and sharing information comes to shine.
Mitigating risk with social listening. Australian Federal Government social media accounts typically provide the public with news and information about services, rather than enter into discussions about how the public...
The England head coach looks at the Manchester City manager and other gurus who changed his thinking as he got his side mentally and physically ready for the World Cup...
Earlier this month, Facebook announced a new brand for its parent company out of nowhere. The new capitalised font and colour-changing logo is being rolled out across Facebook’s portfolio...
If you design content for government, you’ve most likely come across the dreaded question at the end of a project: “is this PDF accessible?” Although this question can leave designers...
Stop thinking of networking as a business activity where you need to schmooze your soul away. Imagine it as a post-work after-party, or a wonderful getaway amidst a nine to...
When it comes to producing videos, there is a confusing variety of file formats and specifications. Here’s a quick guide that will help you, whether you’ve made your own videos,...
Watch the full speech here. “Harnessing the power of digital technology is not an option for the Australian Government. It’s the future of it.” (Scott Morrison, PM: Institute of Public...
At some stage in your career it is highly likely that there will be a requirement to deliver a speech on your field of expertise. Whether it’s to a small...
Personas are semi-fictional representations of your ideal audience based on research and data. Personas can help government departments improve the way they create content and interact with their audience in...
From improving and building effective stakeholder engagement, to helping you reach your business goals sooner, webinars are a powerful tool that should form part of your communication toolkit. Here at...
As communicators, both in the private and public sectors alike, we’re always looking for new ways to demonstrate the value of our work. Whether a brand seeking yet another way...
Your website is one of the first places people will look for information about your government department or agency. It represents who you are, what you value and gives insight...
Recycle, Re-purpose and Refresh The internet is an insatiable beast; and trying to continually feed it fresh content is an exhausting challenge. The smart content marketer knows just how crucial...
The annual report is one of the most important documents your organisation will publish, so it’s important to get it right. The report outlines the activities and financial performance of...
Writing content for the web is no easy-feat; it’s a complex task that requires you to think about the structure, format and words you use. While getting the right words...
Modern communication channels are filled with noise, making it harder than ever to get your message across. Presentations are a powerful way to combat this, capturing the attention of your...
Three months into 2019 and you’ve either kicked your new year goals, given up or totally forgotten what they were. A new year means a fresh start and it’s never...
Video script preparation is crucial to constructing a great interview. Scripting, especially for interviews, leads the conversation safely from A to B without crashing and burning along the way. Without...
The world of social media is constantly changing, bringing new trends, ideas and unspoken rules each year. It’s important to stay on top of these trends to ensure your social...