Content Communication
What’s your personal brand?
Personal branding. Sounds weird, right? But it might just be the thing to move your career to the next level. Having a strong personal brand is a great way to...
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contentgroup Staff
Each week a staff member puts pen to paper to write about an aspect of content communication that speaks to them, and hopefully, informs you. This is a space where our passion for writing, learning and sharing information comes to shine.
Content Communication
Checking it once, checking it twice: 18 tips for editing and proofreading
Great content is engaging, focussed and simple. It is delivered through the right channels, with the target audience in mind and not least of all, free from errors. Below are...
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January 29, 2019
Content Communication
Want cut-through communication? Call in the creatives!
In the past, the idea of government professionals drawing inspiration from pop culture or using humour to create cut-through communication would have been unheard of, if not downright ridiculous. But...
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January 15, 2019
Content Communication, Office culture, Strategic Communication
Time flies, when you’re having fun! 2018 staff highlights
They say time goes faster the older you get. We’re not too sure if the same thing applies for businesses, but if it does, contentgroup’s 21st year sure has been...
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December 11, 2018
Strategic Communication, Tips
How many communicators does it take to do an audit?
No—it’s not a joke. Our profession is renowned for it’s lack of mathematical ability but we can count to two. That’s how many it takes to thoroughly review all your...
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November 26, 2018
Content Communication
Webinar: Getting your content right for 2019
2018 has been a year when Government departments and other public sector organisations at all levels across Australia have stepped up their publishing efforts: from supercharging their social media strategies...
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November 22, 2018
Strategic Communication, Webinars
Webi-nah to webi-ta-da! Why you should consider webinars for audience engagement
Webinars are the in thing and no one wants to be accused of not being up to the minute, right? We’re here to tell you all about webinars, the power...
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November 19, 2018
Office culture, Strategic Communication
2018’s most overused business metaphors
We are exposed to them on a daily basis . . . business metaphors that are either now completely nonsensical or have been repeated so often they have completely lost...
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November 12, 2018
Content Communication, Strategic Communication, Tips
The three O’s that will make your campaigns and programs the best they can be
We need to talk about measurement and evaluation. Most of us usually tune out when it’s brought up. People find measurement and evaluation too expensive, too time consuming, too difficult,...
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November 06, 2018
Content Communication, Strategic Communication, Webinars
Are Webinars part of your stakeholder engagement strategy for 2019? They should be.
From improving and building effective stakeholder engagement, to helping you reach your business goals sooner, webinars are a powerful tool that should form part of your communication toolkit in 2019....
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October 30, 2018
Tips
Write less, say more: the plain English guide for Government communicators
As a Government communicator, it’s important to get your message across simply and clearly. The best way to do this is by using plain English. According to the Digital Transformation...
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October 23, 2018
Content Communication, Government, Media Literacy, Strategic Communication
The Year of Content: What the Deloitte Media Consumer Survey means for 2019
“It’s the year of content. And the pickings are plentiful for consumers who increasingly expect an ‘all access’ pass to media and entertainment.” – Media Consumer Survey 2018, Deloitte ...
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October 16, 2018
Content Communication, Strategic Communication
How to effectively evaluate your communication strategy
“This is about listening to stakeholders and the public so we know which messages are landing, and how we can learn from that to make our communication more effective.”...
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October 09, 2018
Content Communication
How To Build A Creative Culture In Government Communication
“My team is not creative enough.” “I don’t have the skills to be creative” Most people think that creativity is a divine intervention, that it is bestowed on the few,...
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October 02, 2018
Social Media, Tips
Posts are up, engagement is down: The reality of Facebook for business
User engagement on Facebook dropped more than 50% while posts have increased 24% (an extra 20,000 per day), in the last 18 months, according to Buffer App and BuzzSumo in a...
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September 25, 2018
Office culture, Productivity Tips, Tips
Making space for creativity – five tips you can implement today
How to make space for creativity – five tips you can implement today When things are moving at pace, it’s all too easy to forget about creativity. With deadlines and...
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September 18, 2018
Content Communication, Strategic Communication
Training forms a key part of organisational capability; how to build it into your team
Capability helps your team respond to rapid change or approach tasks outside of their skillset. And as seen within government communication, the biggest change in recent times has been the...
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September 11, 2018
Content Communication
5 Steps to integrate powerful storytelling into your communications strategy
‘Storytelling is the most powerful way to put ideas into the world today.’ ~ Robert McKee Government Communication is no longer just about sharing programs, projects or policies; it’s about...
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September 04, 2018
Government, Office culture
Cultivating workplace motivation and productivity in your team
Workplace motivation. The big ‘M’ word at it again. What is it and when did this curious little critter become so important in determining workforce performance and organisational success? For...
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August 27, 2018
Content Communication, Government, Social Media, Strategic Communication
The changing landscape of social media for government communication
2018 has been a theatrical year for social media leading to a lot of debates around data collection and distribution, anti-fake news measures and algorithms changing what audiences see. So...
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