Training forms a key part of organisational capability; how to build it into your team
Capability helps your team respond to rapid change or approach tasks outside of their skillset. And as seen within government communication, the biggest change in recent times has been the result of digital transformation and the communi...
The changing landscape of social media for government communication
2018 has been a theatrical year for social media leading to a lot of debates around data collection and distribution, anti-fake news measures and algorithms changing what audiences see. So how can we increase government engagement? As go...
How to create your customer empathy map
You may have heard the term ‘customer empathy map’ and thought it was simply marketing jargon or private sector speak. And that’s understandable because it’s still a young concept in the public sector. In short, it’s a tool usi...
Thinking outside of the box to find your target market
The key to effective communication is to ensure your message reaches your desired audience of influence. But if you’re not reaching that audience it is a waste of resources. And it isn’t uncommon. At contentgroup we often hear from o...
The Ultimate 10 Step Content Creation Checklist for Government Communications
Your website is one of the first places people will look for information about your government department or agency. It represents who you are, what you value and gives insight into what you can offer to your audience. Recently, we condu...
The Digital News Report: Australia 2018 in review
One of the great perks of working in government communications here in Canberra is access to the latest innovations and research on the Australian media and communications landscape. Recently some of our team attended the launch of Unive...
Announcing the new and improved GovComms Podcast
Our InTransition Podcast has been sharing insights and innovations in government communication with global audiences since 2015. Through this major industry transition, we provided weekly insights into the changing landscape and more...
Public participation in the digital age
Public participation is a core principle in contemporary politics and policy used to involve people and communities in problem solving and decision-making discussions. The result of doing so is producing a product (e.g. infrastructure, e...
The strategy behind Tourism Australia’s Dundee reboot
Thirty years after his conception, Crocodile Dundee once again sparked hype leading up to Super Bowl LII. It was a dream come true, our beloved Australian icon would once again grace our screens promoting the land down under. Anticipatio...
Trust at the beating heart of communications
More than ever, government and the public sector must commit to building trust with citizens. We’ve said it before and we’ll say it again. For communication between government and citizens to be successful, there is one ingredient th...
City of Gilbert: A Government Gone Digital
How a medium-sized town in Arizona built a huge digital community At a time when the internet has us obsessed with increasing followers, likes, comments and shares, communicators will try just about anything to engage their audience. As ...
Four media skills that comms professionals need
“When I first started working in journalism, I was given the advice to write for my 12-year-old cousin. If they don’t understand what you have written, start again.” – David Pembroke, CEO & Founder At contentgroup, a big portion ...
Blockbuster vs Netflix: the case for quality content over quantity
How good is Netflix? All your favourites in one spot; documentaries, drama, TV shows and big blockbuster movies old and new as well as high-quality original content. Oh, and it’s cheap; $14 a month, better than shelling out per DVD or ...
Forget the door, break a window: how to speak to your niche audience
Chances are, if you’re using influencer marketing to market to your niche market, the audience you’re marketing to know that you’re using influencer marketing. Makes sense right? And that’s OK. We’ve said it before; rather than ...
Our predictions for 2018
Guess who’s back, back again, contentgroupies back, tell a friend. (too much for so early on in the year?) Fine. But we are back, done reflecting on the successes in 2017 and intent on making 2018 our best yet. While we brush the dust ...
The UK government – Talking the talk and walking the walk
It’s no secret that here at contentgroup, we can tend to get a bit fan-groupie when talking about UK government communications. Leading the charge of putting citizens and users at the heart of the way the UK government communicates is ...
Generalisation vs specialisation in communications – building a toolkit
It’s a debate that roars on in many industries – to specialise or to generalise? Presently, generalisation is considered the more effective of the two. In economics, generalisation is credited with creating diversity and leading to e...
England coach and contentgroup ambassador Eddie Jones puts trust and culture at heart of elite performance
By James Stafford (Twitter: @jpstafford) Few people in the sporting world can speak with such authority on building and sustaining an elite team like England head rugby coach – and contentgroup ambassador – Eddie Jones. The Australia...
How Defence streamlines recruitment in the Digital Age
To learn more about ideas discussed in the post, listen to the InTransition podcast with former head of marketing at Defence Force Recruiting, Pat Duffy. It’s fair to say that marketing has changed significantly over the past 20 year...
What case studies can do for your communication strategy
As communicators, both in the private and public sectors alike, we’re always looking for new ways to demonstrate the value of our work. Whether a brand seeking yet another way to say “here’s what the new ultra absorbent paper towel...