Many may believe the Matildas are an overnight success story, but there is much going on behind the scenes that as communicators, we can learn from. So, what are those lessons in communication?
The Matildas’ Playbook: Scoring Big in Public Engagement and Social Media View project »
How has Taylor become global phenomenon, reaching unprecedented levels of stardom? Here we break down some of the marketing and communication strategies she has adopted – intentionally or not – to reach universal popularity.
A Swift Guide to Tayloring your Communications and Marketing View project »
Studies show that 62-90% of people make assessments based on colours alone. I provide a general guide for colour in marketing that shows worldwide associations, famous logos, common places you may see the colour used and my personal recommendations for each.
The psychology of colour View project »
2024. It will be a huge year in government and public sector communication. There are at least 64 elections heading our way across the globe in 2024. That, my friends, is a lot of content.
Partnerships come in all shapes and sizes. However, just like the crucial elements of a trifle, there are core elements required to help ensure partnerships are successful for all parties involved.
A recipe for a great partnership (or a trifle) View project »
In today’s rapidly evolving landscape, content consumers hold more power than ever before in deciding how, when, and where they engage with information. As modern communicators,
Webinars: the future of communications? View project »
Government communicators play a crucial role in managing crises and issues that may arise. Dealing with emergencies can be challenging, especially as they can impact
How government communicators could leverage AI in crisis communication View project »
Having worked in the public sector for 11 years, I have read a lot. As a web publisher, I read policy, reports, articles and media
Stop readers in their tracks View project »
Continuous improvement is a concept that drives me. I’m fascinated with innovation and finding ways to continuously improve outcomes. Strong communication strategies include the Five
Continuously improving communication strategies View project »
Over the Easter break, in amongst spending quality time with the kids and eating too much chocolate, I managed to pick up and read a
Future-Proofing Government Communications View project »
“The medium is the message”. Yeah, yeah we’ve all heard the Marshall McLuhan schtick. Too often perhaps! The Canadian communications theorist openly admitted that his
Landing the message, with Andy Bell View project »
contentgroup’s Lawrence Shelton reminds us that for all their technological bells and whistles CRMs can’t do one fundamental thing – write strategy. Back in 2008,
Your CRM platform is not a strategy View project »
‘’Why are communication professionals worrying about a seat at the table when they already have one hand on the steering wheel?’’– Mike Klein, Founder and
When a policy or program is launched, good communications are vital to ensure the audience hears, understands and engages with it. Despite its importance, internal
Moving from reactive to proactive communications View project »
2020 came to an end, but digital communication continues to stay relevant even through 2021. There are different platforms that cater to the need to
Are webinars part of your stakeholder engagement strategy? View project »
If you are following contentgroup on social media, you would have come across the experienced and expert insights shared by some of the 170 speakers
Why understanding your audience is the key to successful communication. View project »
During this era of innovation, consumers of content are more empowered than ever before when it comes to choosing how, when and where they receive
Webinars: the future of communications? View project »
At contentgroup we focus upon communication and engagement between government and the citizens of Australia. We do this because the public service across Australia has
Communicating with your target audience by segmenting based upon their values View project »
Starting from a blank page? Challenge accepted. Depending on who you’re asking, starting a communication strategy from scratch can be an exciting prospect or a
How to build your communication strategy from scratch View project »
Be honest, when was the last time you reviewed your audience personas? Unless it was within the last three months, they might need a post-pandemic
Post-Pandemic Audience Personas: do you still know who you’re talking to? View project »
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