Are webinars part of your stakeholder engagement strategy? They should be.
From improving and building effective stakeholder engagement, to helping you reach your business goals sooner, webinars are a powerful tool that should form part of your communication toolkit. Here at contentgroup we’ve noticed a...
What case studies can do for your communication strategy
As communicators, both in the private and public sectors alike, we’re always looking for new ways to demonstrate the value of our work. Whether a brand seeking yet another way to say “here’s what the new ultra absorbent paper towel...
The Ultimate 10 Step Content Creation Checklist for Government Communications
Your website is one of the first places people will look for information about your government department or agency. It represents who you are, what you value and gives insight into what you can offer to your audience. We have conducted ...
The three R’s of recycling content
Recycle, Re-purpose and Refresh The internet is an insatiable beast; and trying to continually feed it fresh content is an exhausting challenge. The smart content marketer knows just how crucial it is to get the most out of every piece o...
Time flies, when you’re having fun! 2018 staff highlights
They say time goes faster the older you get. We’re not too sure if the same thing applies for businesses, but if it does, contentgroup’s 21st year sure has been a busy one. With the festive season just around the corner, we hit the ...
How many communicators does it take to do an audit?
No—it’s not a joke. Our profession is renowned for it’s lack of mathematical ability but we can count to two. That’s how many it takes to thoroughly review all your content in all your channels to make sure you’re up-to-date an...
Webi-nah to webi-ta-da! Why you should consider webinars for audience engagement
Webinars are the in thing and no one wants to be accused of not being up to the minute, right? We’re here to tell you all about webinars, the power they have in communicating your story and why you need to put this channel on the top o...
2018’s most overused business metaphors
We are exposed to them on a daily basis . . . business metaphors that are either now completely nonsensical or have been repeated so often they have completely lost any meaning. You know them: “Let’s drill down . . .”, or perhaps, ...
The three O’s that will make your campaigns and programs the best they can be
We need to talk about measurement and evaluation. Most of us usually tune out when it’s brought up. People find measurement and evaluation too expensive, too time consuming, too difficult, too boring, or think that what they are doing ...
The Year of Content: What the Deloitte Media Consumer Survey means for 2019
“It’s the year of content. And the pickings are plentiful for consumers who increasingly expect an ‘all access’ pass to media and entertainment.” – Media Consumer Survey 2018, Deloitte It’s no surprise we’re living at a...
How to effectively evaluate your communication strategy
“This is about listening to stakeholders and the public so we know which messages are landing, and how we can learn from that to make our communication more effective.” Alex Aiken, Executive Director of Government Communication (UK...
Training forms a key part of organisational capability; how to build it into your team
Capability helps your team respond to rapid change or approach tasks outside of their skillset. And as seen within government communication, the biggest change in recent times has been the result of digital transformation and the communi...
The changing landscape of social media for government communication
2018 has been a theatrical year for social media leading to a lot of debates around data collection and distribution, anti-fake news measures and algorithms changing what audiences see. So how can we increase government engagement? As go...
How to create your customer empathy map
You may have heard the term ‘customer empathy map’ and thought it was simply marketing jargon or private sector speak. And that’s understandable because it’s still a young concept in the public sector. In short, it’s a tool usi...
Thinking outside of the box to find your target market
The key to effective communication is to ensure your message reaches your desired audience of influence. But if you’re not reaching that audience it is a waste of resources. And it isn’t uncommon. At contentgroup we often hear from o...
The Digital News Report: Australia 2018 in review
One of the great perks of working in government communications here in Canberra is access to the latest innovations and research on the Australian media and communications landscape. Recently some of our team attended the launch of Unive...
Announcing the new and improved GovComms Podcast
Our InTransition Podcast has been sharing insights and innovations in government communication with global audiences since 2015. Through this major industry transition, we provided weekly insights into the changing landscape and more...
Public participation in the digital age
Public participation is a core principle in contemporary politics and policy used to involve people and communities in problem solving and decision-making discussions. The result of doing so is producing a product (e.g. infrastructure, e...
The strategy behind Tourism Australia’s Dundee reboot
Thirty years after his conception, Crocodile Dundee once again sparked hype leading up to Super Bowl LII. It was a dream come true, our beloved Australian icon would once again grace our screens promoting the land down under. Anticipatio...
Trust at the beating heart of communications
More than ever, government and the public sector must commit to building trust with citizens. We’ve said it before and we’ll say it again. For communication between government and citizens to be successful, there is one ingredient th...