Future-Proofing Government Communications
Over the Easter break, in amongst spending quality time with the kids and eating too much chocolate, I managed to pick up and read a …
Over the Easter break, in amongst spending quality time with the kids and eating too much chocolate, I managed to pick up and read a …
contentgroup’s Lawrence Shelton reminds us that for all their technological bells and whistles CRMs can’t do one fundamental thing – write strategy. Back in 2008, …
‘’Why are communication professionals worrying about a seat at the table when they already have one hand on the steering wheel?’’– Mike Klein, Founder and …
When a policy or program is launched, good communications are vital to ensure the audience hears, understands and engages with it. Despite its importance, internal …
Moving from reactive to proactive communications View project »
2020 came to an end, but digital communication continues to stay relevant even through 2021. There are different platforms that cater to the need to …
Are webinars part of your stakeholder engagement strategy? View project »
If you are following contentgroup on social media, you would have come across the experienced and expert insights shared by some of the 170 speakers …
Why understanding your audience is the key to successful communication. View project »
During this era of innovation, consumers of content are more empowered than ever before when it comes to choosing how, when and where they receive …
At contentgroup we focus upon communication and engagement between government and the citizens of Australia. We do this because the public service across Australia has …
Communicating with your target audience by segmenting based upon their values View project »
Starting from a blank page? Challenge accepted. Depending on who you’re asking, starting a communication strategy from scratch can be an exciting prospect or a …
How to build your communication strategy from scratch View project »
Be honest, when was the last time you reviewed your audience personas? Unless it was within the last three months, they might need a post-pandemic …
Post-Pandemic Audience Personas: do you still know who you’re talking to? View project »
David Pembroke talks to England’s coach most days, advising him on how to win pre-match battles, hears Alex Lowe Alex Lowe, Deputy Rugby Correspondent Thursday …
Eddie Jones’s most trusted confidant: the man who took on haka View project »
My grandma was an underground communications guru. Not in a university or content company but privately and with great insight. She had a brilliant and …
As communicators, both in the private and public sectors alike, we’re always looking for new ways to demonstrate the value of our work. Whether a …
What case studies can do for your communication strategy View project »
Your website is one of the first places people will look for information about your government department or agency. It represents who you are, what …
The Ultimate 10 Step Content Creation Checklist for Government Communications View project »
Recycle, Re-purpose and Refresh The internet is an insatiable beast; and trying to continually feed it fresh content is an exhausting challenge. The smart content …
They say time goes faster the older you get. We’re not too sure if the same thing applies for businesses, but if it does, contentgroup’s …
Time flies, when you’re having fun! 2018 staff highlights View project »
No—it’s not a joke. Our profession is renowned for it’s lack of mathematical ability but we can count to two. That’s how many it takes …
How many communicators does it take to do an audit? View project »
Webinars are the in thing and no one wants to be accused of not being up to the minute, right? We’re here to tell you …
Webi-nah to webi-ta-da! Why you should consider webinars for audience engagement View project »
We are exposed to them on a daily basis . . . business metaphors that are either now completely nonsensical or have been repeated so …
We need to talk about measurement and evaluation. Most of us usually tune out when it’s brought up. People find measurement and evaluation too expensive, …
The three O’s that will make your campaigns and programs the best they can be View project »