Future-Proofing Government Communications
Over the Easter break, in amongst spending quality time with the kids and eating too much chocolate, I managed to pick up and read a …
Strategic Communication
Your CRM platform is not a strategy
contentgroup’s Lawrence Shelton reminds us that for all their technological bells and whistles CRMs can’t do one fundamental thing – write strategy. Back in 2008, …
Steering Wheel
‘’Why are communication professionals worrying about a seat at the table when they already have one hand on the steering wheel?’’– Mike Klein, Founder and …
Moving from reactive to proactive communications
When a policy or program is launched, good communications are vital to ensure the audience hears, understands and engages with it. Despite its importance, internal …
Moving from reactive to proactive communications View project »
Are webinars part of your stakeholder engagement strategy?
2020 came to an end, but digital communication continues to stay relevant even through 2021. There are different platforms that cater to the need to …
Are webinars part of your stakeholder engagement strategy? View project »
Why understanding your audience is the key to successful communication.
If you are following contentgroup on social media, you would have come across the experienced and expert insights shared by some of the 170 speakers …
Why understanding your audience is the key to successful communication. View project »
Webinars: the future of communications?
During this era of innovation, consumers of content are more empowered than ever before when it comes to choosing how, when and where they receive …
Communicating with your target audience by segmenting based upon their values
At contentgroup we focus upon communication and engagement between government and the citizens of Australia. We do this because the public service across Australia has …
Communicating with your target audience by segmenting based upon their values View project »
How to build your communication strategy from scratch
Starting from a blank page? Challenge accepted. Depending on who you’re asking, starting a communication strategy from scratch can be an exciting prospect or a …
How to build your communication strategy from scratch View project »
Post-Pandemic Audience Personas: do you still know who you’re talking to?
Be honest, when was the last time you reviewed your audience personas? Unless it was within the last three months, they might need a post-pandemic …
Post-Pandemic Audience Personas: do you still know who you’re talking to? View project »
Eddie Jones’s most trusted confidant: the man who took on haka
David Pembroke talks to England’s coach most days, advising him on how to win pre-match battles, hears Alex Lowe Alex Lowe, Deputy Rugby Correspondent Thursday …
Eddie Jones’s most trusted confidant: the man who took on haka View project »
Grandma’s recipe for building relationships
My grandma was an underground communications guru. Not in a university or content company but privately and with great insight. She had a brilliant and …
What case studies can do for your communication strategy
As communicators, both in the private and public sectors alike, we’re always looking for new ways to demonstrate the value of our work. Whether a …
What case studies can do for your communication strategy View project »
The Ultimate 10 Step Content Creation Checklist for Government Communications
Your website is one of the first places people will look for information about your government department or agency. It represents who you are, what …
The Ultimate 10 Step Content Creation Checklist for Government Communications View project »
The three R’s of recycling content
Recycle, Re-purpose and Refresh The internet is an insatiable beast; and trying to continually feed it fresh content is an exhausting challenge. The smart content …
Time flies, when you’re having fun! 2018 staff highlights
They say time goes faster the older you get. We’re not too sure if the same thing applies for businesses, but if it does, contentgroup’s …
Time flies, when you’re having fun! 2018 staff highlights View project »
How many communicators does it take to do an audit?
No—it’s not a joke. Our profession is renowned for it’s lack of mathematical ability but we can count to two. That’s how many it takes …
How many communicators does it take to do an audit? View project »
Webi-nah to webi-ta-da! Why you should consider webinars for audience engagement
Webinars are the in thing and no one wants to be accused of not being up to the minute, right? We’re here to tell you …
Webi-nah to webi-ta-da! Why you should consider webinars for audience engagement View project »
2020’s most overused business metaphors
We are exposed to them on a daily basis . . . business metaphors that are either now completely nonsensical or have been repeated so …
The three O’s that will make your campaigns and programs the best they can be
We need to talk about measurement and evaluation. Most of us usually tune out when it’s brought up. People find measurement and evaluation too expensive, …
The three O’s that will make your campaigns and programs the best they can be View project »