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31 October, 2017Strategic Communication, , , , , , , , , , , donovan

Five requirements for effective leadership, according to Paul Maddison

Paul Maddison, currently the Canadian High Commissioner to Australia, has undertaken many new challenges throughout a 40-year career. After diligently working his way up the ranks of the Canadian Navy, he was appointed Commander of the R...

17 October, 2017Content Communication, Government, Social Media, Strategic Communication, , , , , , , , , , , Geoff Fisher

Authenticity, government and social media

Those of us who’ve worked in government communications for any length of time have probably had a conversation with someone from Business Area X that started something like “I want to do 12 Facebook posts to tell people about this th...

16 October, 2017Content Communication, Strategic Communication, , , , , , , , , , , , aagam, jessica

The three R’s of recycling content

Recycle, Re-purpose and Refresh The internet is an insatiable beast; and trying to continually feed it fresh content is an exhausting challenge. The smart content marketer knows just how crucial it is to get the most out of every piece o...

10 October, 2017Content Communication, Government, Strategic Communication, , , , , , , , , Petra Masinova

Communication challenges governments, globally

My career started with both communication and government. At the age of 25, I had a completely different idea about my job, and I had utterly no idea about how challenging communicating on behalf of government would be. I began at the Cz...

10 October, 2017Content Communication, Strategic Communication, Tips, , , , , , , , , , , , , , , , , , Hillary Lang

The psychology of colour

Communication relies heavily on how your content resonates with your audience- how do they feel after engaging with you? Do you want them to feel educated? Engaged? Angered? Inspired? Break through the noise is by designing your content ...

9 October, 2017Content Communication, Government, Social Media, Strategic Communication, , , , , , , , , , , , , , , , , , , , , , , jessica

Case studies: Government and Influencers

By now we should all know that influencers are a successful marketing tool, we know what they are and the general idea behind them (if you need a refresh, visit our previous blog on the topic here). Let’s get practical and have a look ...

5 October, 2017Social Media, Strategic Communication, Tips, , , , , , , , , , , , , , , , , , , , , , , , , , , Jessica Frecklington, jessica

Data footprint paves the way for world of stories

It’s a fact. Communicators love finding inventive ways to tell poignant stories – even more so when audience data shows they are hitting the mark. At this year’s Content Marking World conference in Cleveland, USA this message came ...

29 September, 2017Content Communication, Social Media, Strategic Communication, Tips, , , , , , , , , , , Lydia Stevens, jessica

Twitter set to double its character limit – why? And what does it mean for your comms strategy?

NEWS UPDATE: Twitter set to double character limit – what does it mean for your comms strategy? It could be the best possible move for the ailing social media platform, with user numbers stagnating on the platform and those who were on...

26 September, 2017Strategic Communication, , , , , , , , , , , , , , , , , David Pembroke

Two ears, one mouth: How taking an Asian perspective will improve your communication

It felt like a lifetime, but when I checked the progress of our journey to Bali on my screen, we still hadn’t crossed the Australian border near Darwin. “Australia is such a big country”, I thought to myself. But then in a flash, i...

21 September, 2017Content Communication, Government, Social Media, Strategic Communication, , , , , , , , , , , , David Polglase

Listen: If you’re writing for everyone, you’re writing for no one

Brody Dorland, long time #contentgroupie and founder of content creation and workflow platform Divvy HQ, sits down with Dave Polglase, our Head of Consulting, to talk all things content marketing. With more organisations  making the...

12 July, 2017Content Communication, Government, Strategic Communication, Tips, , , , , , , , , , , , , Lydia Stevens

contentgroup: Canberra ⇒ Australia ⇒ Singapore ⇒ World!

Ever since 2013, contentgroup has had the express vision of becoming the world’s leading content communication agency for government and the public sector by 2020. We don’t shy away from this vision. In fact, we talk about it first t...

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