Webinars: the future of communications?
In today’s rapidly evolving landscape, content consumers hold more power than ever before in deciding how, when, and where they engage with information. As modern communicators, …
Digital Communications
Building your content career in the age of AI
Artificial Intelligence (AI) is the elephant in the room in any discussion about content creation currently. To put it in context, ChatGPT is the fastest …
Building your content career in the age of AI View project »
Mind your (security) risks in AI
Artificial Intelligence (AI) will transform the work of communication professionals in government. It’s a matter of, if not when. But it is a minefield that …
How government communicators could leverage AI in crisis communication
Government communicators play a crucial role in managing crises and issues that may arise. Dealing with emergencies can be challenging, especially as they can impact …
How government communicators could leverage AI in crisis communication View project »
How government communicators could leverage AI to achieve their objectives
What if you could write the first draft of your next communication strategy in under five minutes? Artificial Intelligence (AI) is rapidly becoming more practical …
How government communicators could leverage AI to achieve their objectives View project »
Stop readers in their tracks
Having worked in the public sector for 11 years, I have read a lot. As a web publisher, I read policy, reports, articles and media …
Continuously improving communication strategies
Continuous improvement is a concept that drives me. I’m fascinated with innovation and finding ways to continuously improve outcomes. Strong communication strategies include the Five …
Continuously improving communication strategies View project »
Your CRM platform is not a strategy
contentgroup’s Lawrence Shelton reminds us that for all their technological bells and whistles CRMs can’t do one fundamental thing – write strategy. Back in 2008, …