How to get attention on social media: An interview with the Attention Seeker’s Jony Lee
I’m Aleyn, and I work as a communications specialist at contentgroup. One of my favourite parts of the job is creating TikTok content for Rugby […]
Digital Communications
2025 Comms: The Ultimate Transformation Ahead
The way we communicate is changing faster than ever. As we head into 2025, it’s clear that whether you’re working in a corporate office, creating
2025 Comms: The Ultimate Transformation Ahead View project »
With Great Data Comes Great Graphing Responsibility
Earlier this year we learned that using the right graph is instrumental to communicating why your data matters. Let’s explore new possibilities in the world of data visualisation with four new types of graphs.
With Great Data Comes Great Graphing Responsibility View project »
The Matildas’ Playbook: Scoring Big in Public Engagement and Social Media
Many may believe the Matildas are an overnight success story, but there is much going on behind the scenes that as communicators, we can learn from. So, what are those lessons in communication?
The Matildas’ Playbook: Scoring Big in Public Engagement and Social Media View project »
What your graph says about you(r data)
How can you compel your audience to appreciate the value of your values? This is where graphic design can come to the rescue. You ought to visualise that data! Before you start, make sure you use the right tool to communicate to your audience.
What your graph says about you(r data) View project »
A Swift Guide to Tayloring your Communications and Marketing
How has Taylor become global phenomenon, reaching unprecedented levels of stardom? Here we break down some of the marketing and communication strategies she has adopted – intentionally or not – to reach universal popularity.
A Swift Guide to Tayloring your Communications and Marketing View project »
Webinars: the future of communications?
In today’s rapidly evolving landscape, content consumers hold more power than ever before in deciding how, when, and where they engage with information. As modern communicators,
Webinars: the future of communications? View project »
Building your content career in the age of AI
Artificial Intelligence (AI) is the elephant in the room in any discussion about content creation currently. To put it in context, ChatGPT is the fastest
Building your content career in the age of AI View project »
Mind your (security) risks in AI
Artificial Intelligence (AI) will transform the work of communication professionals in government. It’s a matter of, if not when. But it is a minefield that
Mind your (security) risks in AI View project »
How government communicators could leverage AI in crisis communication
Government communicators play a crucial role in managing crises and issues that may arise. Dealing with emergencies can be challenging, especially as they can impact
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How government communicators could leverage AI to achieve their objectives
What if you could write the first draft of your next communication strategy in under five minutes? Artificial Intelligence (AI) is rapidly becoming more practical
How government communicators could leverage AI to achieve their objectives View project »
Stop readers in their tracks
Having worked in the public sector for 11 years, I have read a lot. As a web publisher, I read policy, reports, articles and media
Stop readers in their tracks View project »
Continuously improving communication strategies
Continuous improvement is a concept that drives me. I’m fascinated with innovation and finding ways to continuously improve outcomes. Strong communication strategies include the Five
Continuously improving communication strategies View project »
Landing the message, with Andy Bell
“The medium is the message”. Yeah, yeah we’ve all heard the Marshall McLuhan schtick. Too often perhaps! The Canadian communications theorist openly admitted that his
Landing the message, with Andy Bell View project »
Your CRM platform is not a strategy
contentgroup’s Lawrence Shelton reminds us that for all their technological bells and whistles CRMs can’t do one fundamental thing – write strategy. Back in 2008,
Your CRM platform is not a strategy View project »