2025 in Review: Don’t Wait
Is that end of the year I can see up ahead? I hope so. I could do with the rest. Another year of challenge and […]
2025 in Review: Don’t Wait View project »
Blogs
It’s not always poor policy – but it’s often poor comms!
When a government policy struggles to achieve its intent, the blame often lands in one of two places, the policy itself or the communication around
It’s not always poor policy – but it’s often poor comms! View project »
How to get attention on social media: An interview with the Attention Seeker’s Jony Lee
I’m Aleyn, and I work as a communications specialist at contentgroup. One of my favourite parts of the job is creating TikTok content for Rugby
Five Government social media pages that get it right
A few years ago, if you’d said, “government social media” and “engaging” in the same sentence, I probably would’ve rolled my eyes. It felt like
Five Government social media pages that get it right View project »
Enhancing your podcast audio using AI
Have you ever listened to a podcast that really interests you, but you are turned off by bad audio quality? Room echoes, traffic, background chatter,
Enhancing your podcast audio using AI View project »
2025 Comms: The Ultimate Transformation Ahead
The way we communicate is changing faster than ever. As we head into 2025, it’s clear that whether you’re working in a corporate office, creating
2025 Comms: The Ultimate Transformation Ahead View project »
With Great Data Comes Great Graphing Responsibility
Earlier this year we learned that using the right graph is instrumental to communicating why your data matters. Let’s explore new possibilities in the world of data visualisation with four new types of graphs.
With Great Data Comes Great Graphing Responsibility View project »
We’re back
2024. It will be a huge year in government and public sector communication. There are at least 64 elections heading our way across the globe in 2024. That, my friends, is a lot of content.
A recipe for a great partnership (or a trifle)
Partnerships come in all shapes and sizes. However, just like the crucial elements of a trifle, there are core elements required to help ensure partnerships are successful for all parties involved.
A recipe for a great partnership (or a trifle) View project »
I’m wrapped in Spotify Wrapped
‘Spotify Wrapped‘ is a year-in-review of your listening habits. The summary captures your digital musical thumbprint, recalling the artists, songs, albums, and podcasts that filled your ears all year. And it’s a viral phenomenon.
I’m wrapped in Spotify Wrapped View project »
9 tips for starting and sustaining a successful podcast in 2023
Over the last few years, podcasts have become a popular type of content, and medium of communication. In 2022, 90% of the Australian population was familiar with podcasts and the average Australian listened to about 5 shows in a week.
9 tips for starting and sustaining a successful podcast in 2023 View project »
Communicating with your target audience by segmenting based upon their values
At contentgroup we focus upon communication and engagement between government and the citizens of Australia. We do this because the public service across Australia has
Communicating with your target audience by segmenting based upon their values View project »