Government

What case studies can do for your communication strategy

As communicators, both in the private and public sectors alike, we’re always looking for new ways to demonstrate the value of our work. Whether a brand seeking yet another way to say “here’s what the new ultra absorbent paper towel made with a unique combination of unicorn tears, eucalyptus extract and Ethiopian ground twig will …

What case studies can do for your communication strategy Read More »

Media Consumer Survey

The Year of Content: What the Deloitte Media Consumer Survey means for 2019

“It’s the year of content. And the pickings are plentiful for consumers who increasingly expect an ‘all access’ pass to media and entertainment.” – Media Consumer Survey 2018, Deloitte It’s no surprise we’re living at a time when content is king. Cultivating support for this rapid growth is essential as immediacy of tailored content becomes …

The Year of Content: What the Deloitte Media Consumer Survey means for 2019 Read More »

Workplace motivation

Cultivating workplace motivation and productivity in your team

Workplace motivation. The big ‘M’ word at it again. What is it and when did this curious little critter become so important in determining workforce performance and organisational success? For 1913 American inventor and engineer Frederick Taylor, the topic was irrelevant – at least where his theory of organisational structure was concerned. An industrial revolutionist …

Cultivating workplace motivation and productivity in your team Read More »

government engagement

The changing landscape of social media for government communication

2018 has been a theatrical year for social media leading to a lot of debates around data collection and distribution, anti-fake news measures and algorithms changing what audiences see. So how can we increase government engagement? As government communicators, it’s our role to be aware of these changes and know what each update means for …

The changing landscape of social media for government communication Read More »

Government Communications

How generating public value is key to transforming government communications

When it comes to improving political governance and government communications, the age of excuses may finally be over. There is a very real and positive shift taking place thanks to governments recognising that solutions arise from better accountability and transparency. From this new position, governing bodies are positioning themselves to tap into innovative thinking that …

How generating public value is key to transforming government communications Read More »

GDPR and the Australian Privacy Act 1988: Key Differences

In May 2018 the European Union (EU) introduced the General Data Protection Regulation (GDPR), a law that outlines how personal data can be accessed and increasing the privacy of citizens throughout the EU. The GDPR requires businesses (in the EU) to declare what personal data they’ve sourced and their intended use of it, empowering individuals …

GDPR and the Australian Privacy Act 1988: Key Differences Read More »

The Digital News Report: Australia 2018 in review

One of the great perks of working in government communications here in Canberra is access to the latest innovations and research on the Australian media and communications landscape. Recently some of our team attended the launch of University of Canberra’s Digital News Report: Australia 2018. The annual publication is the culmination of research on how …

The Digital News Report: Australia 2018 in review Read More »

Public participation in the digital age

Public participation is a core principle in contemporary politics and policy used to involve people and communities in problem solving and decision-making discussions. The result of doing so is producing a product (e.g. infrastructure, education or healthcare) that either directly collaborates with the community or solves a problem voiced by the community. The importance of …

Public participation in the digital age Read More »

The strategy behind Tourism Australia’s Dundee reboot

Thirty years after his conception, Crocodile Dundee once again sparked hype leading up to Super Bowl LII. It was a dream come true, our beloved Australian icon would once again grace our screens promoting the land down under. Anticipation grew exponentially in the two weeks before the game, gaining more popularity than Super Bowl heavyweights …

The strategy behind Tourism Australia’s Dundee reboot Read More »

Trust at the beating heart of communications

More than ever, government and the public sector must commit to building trust with citizens. We’ve said it before and we’ll say it again. For communication between government and citizens to be successful, there is one ingredient that’s non-negotiable: trust. Trust within the triangle of social media outlets, the democratic process and the public is …

Trust at the beating heart of communications Read More »

City of Gilbert: A Government Gone Digital

How a medium-sized town in Arizona built a huge digital community At a time when the internet has us obsessed with increasing followers, likes, comments and shares, communicators will try just about anything to engage their audience. As organic reach across digital platforms is becoming a thing of the past, there are only a handful …

City of Gilbert: A Government Gone Digital Read More »

Forget the door, break a window: how to speak to your niche audience

Chances are, if you’re using influencer marketing to market to your niche market, the audience you’re marketing to know that you’re using influencer marketing. Makes sense right? And that’s OK. We’ve said it before; rather than waiting for someone to come to the door to let you in to your audience’s highly metaphorical party, find …

Forget the door, break a window: how to speak to your niche audience Read More »

Three nations worlds ahead in digital governance

Once every two years, the United Nations releases the E-Government Survey; a document providing member states with information to steer their governance in line with the technologically driven 21st century. While Australia consistently ranks in the top 3 (#humblebrag), there are a few countries you might not expect to be leading the way in digital governance. …

Three nations worlds ahead in digital governance Read More »

The UK government – Talking the talk and walking the walk

It’s no secret that here at contentgroup, we can tend to get a bit fan-groupie when talking about UK government communications. Leading the charge of putting citizens and users at the heart of the way the UK government communicates is good friend to contentgroup and Executive Director of Government Communications, Alex Aiken. We’re such a …

The UK government – Talking the talk and walking the walk Read More »

England coach and contentgroup ambassador Eddie Jones puts trust and culture at heart of elite performance

By James Stafford (Twitter: @jpstafford) Few people in the sporting world can speak with such authority on building and sustaining an elite team like England head rugby coach – and contentgroup ambassador – Eddie Jones. The Australian-born Jones has one of the most impressive CVs in professional rugby history – breaking records and winning silverware …

England coach and contentgroup ambassador Eddie Jones puts trust and culture at heart of elite performance Read More »

How Defence streamlines recruitment in the Digital Age

To learn more about ideas discussed in the post, listen to the InTransition podcast with  former head of marketing at Defence Force Recruiting, Pat Duffy.  It’s fair to say that marketing has changed significantly over the past 20 years, what with that small invention of the internet and social media. While citizens now have the …

How Defence streamlines recruitment in the Digital Age Read More »

Content with communications: why content communication is the future

The role of content in communication has seen astonishing growth in recent years. Separating itself from the basic production of articles, it now includes creating pieces that are visually pleasing, easy to understand and promote engagement with the audience. Even though today we’re seeing countries frequently adopt this new approach (great examples being England’s Government …

Content with communications: why content communication is the future Read More »