Through the Innovation Connections Programme of the Australian Government’s Department of Industry, Innovation and Sciences, contentgroup will work with the Australian National University to develop the evidence base to underpin...
Content Communication - Helping government strengthen communities’ and improve the well-being of citizens through effective content communication. Content communication is an agile, science based communication process. You are required to...
December 07, 2016
As part of the Australian Federal Government’s Innovation month, contentgroup held the ‘The Case for Content’ event last Friday (July 22), at the College of Business and Economics at the...
July 25, 2016
Communicators, we have a problem. And most of it is our own doing. While we spend hours, days, weeks and months crafting stories for our internal and external audiences, we...
May 23, 2016
Government departments and large organisations run multiple campaigns at the same time. How does this change your communication strategy? Do multiple campaigns need multiple strategies?
April 20, 2016
Many people are hurt by criticism. Negative feedback is inevitable in content marketing. What do you deal with criticism?
April 13, 2016
This week David answers a question that he often gets. "People are visiting my website but they are not interacting. What should I do?"
April 06, 2016
Measurement and evaluation of campaigns are one of the most important parts of the marketing process. How often should you measure and evaluate your marketing campaigns?
March 30, 2016
One the most challenging aspects of adopting content marketing is getting the leadership on board. How do you convince the upper management to adopt content marketing?
March 23, 2016
This week in our minute-long Q&A series, David Pembroke answers your question about repurposing. How do you repurpose content? How do you re-use content? Watch now to find out.
March 16, 2016
This week in our minute-long Q&A series, David Pembroke answers your question about publishing. How often should you publish?
March 09, 2016
Recently Tom Burton spoke at DrupalGov in Canberra about the challenges and opportunities of the digital transformation for government and public sector organisations. Here are the revolutionary points of Tom’s...
March 07, 2016
This week, CEO David Pembroke answers your question about personas. How many personas should you develop? Watch now to find out.
March 02, 2016
This week, CEO David Pembroke answers your question about discovering your audience. How do you identify your audience?
February 24, 2016
This week, contentgroup CEO David Pembroke answers your questions about minimising cost while maximising output when you are on a budget.
February 17, 2016
Check out the first video in our new series "Content Marketing Q&A". David Pembroke explains how you produce content with limited production capacity.
February 03, 2016
To be the world’s leading public sector content marketing agency by 2020! It's a a big ambition and a bold vision we have the talent, strategy, skills, collaborators, resources, attitude...
December 21, 2015
“InTransition” is the only podcast in the world dedicated to the practice of content marketing in the public sector. Download the Ebook and learn valuable insights. It’s the ideal read...
December 17, 2015
contentgroup has welcomed the announcement from the University of Canberra that they will introduce a Bachelor of Journalism degree majoring in Content Marketing in the 2016 academic year. David Pembroke...
September 10, 2015
In this blog, David Pembroke reviews The Story of Content: Rise of the New Marketing, a documentary which recently premiered at Content Marketing World. Produced by the Content Marketing Institute,...