Digital services
We aim to strengthen your digital presence
Developed with surge capacity in mind, our digital services are process-driven strategies tailored to suit the business goals of our clients. From development to implementation, our approach is partner-based, we take pride in working with clients to improve their digital capability that meets the need of the present and future. Our platform-agnostic approach equips us to deliver an innovative suite of digital products.
Looking to improve your digital presence? Talk to our Digital Strategists.
content marketing strategy
Deep dive on the “digital customer” – the individual for who your service or product has been designed. Development of an understanding of who they are, how they engage with your service and their digital behaviour.
This will inform your work, strategy, content, and planning from the customer’s (users) perspective. While also targetting your communication effectively and efficiently.
Customer digital persona modelling
Deep dive on the “digital customer” – the individual for who your service or product has been designed. Development of an understanding of who they are, how they engage with your service, and their digital behaviour.
This will inform your work, strategy, content, and planning from the customer’s (users) perspective. While aslo targetting your communication effectively and efficintly.
data analytics and visualisation
Analytics is the systematic computational analysis of data or statistics. It is used for the discovery, interpretation, and communication of meaningful patterns in data. It also entails applying data patterns towards effective decision-making.
These critical insights give access to otherwise untapped information to inform business and marketing decisions.
SOCIAL LISTENING AND RESPONDING
Covering social, traditional, and non-traditional media, social listening is the art of listening to and interpreting what users are commenting online. It is a real-time amalgamation of data to produce an intelligible story that can be acted upon quickly and with relevance.
This is a crucial part of consumer research, informing and aiming to enhance the current (and future) narrative in favour of the client.
market research
Market research is a considered deep dive into the related industry. It covers the competitive landscape, activity, keyword research and related search engine traffic to enhance the knowledge of the target market.
Our holistic research also covers competitor analysis. A deep dive on competitor’s presence online – Looking at their website, produced content, social media presence, consumer journey, and where possible campaign activity.
web development and design
The development and deployment of website to align with the industry best practices and target customer’s needs. The result-driven website design will enhance user traffic and engagement, to take our clients closer to their goals.
Our approach is driven by User experience (UX) design to optimise resources, increase customer engagement and retention.
SEO & SEM
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) work collaboratively to improve the quality and quantity of website traffic.
Geared towards delivering results, our in-house capability combines technology and team expertise to perform a systematic review and update your content to deliver a solution that performs well on search engine algorithms.
digital copywriting
Clear and concise, easy to read, well-written and well-structured digital copy designed to service a digital audience. With attention to detail, digital copywriting passively complements the design on all the owned channels.
Tailored to the platform, client, and context, digital copywriting enhances online customer engagement and retention.
paid media strategy and management
Paid media refers to external marketing efforts that involve a paid placement of the client’s content. Paid media includes PPC advertising, branded content, and display ads.
Using relevant platforms and market context, paid media can be implemented across search engine ads, social media ads, influencer marketing, Retargeting, and Email Marketing.
CASE STUDIES
ONLINE FORMATIVE ASSESSMENT INITIATIVE – DISCOVERY PHASE In March 2019, the Australian Government Department of...
department of home affairs, commonwealth coordinator-general for migrant services Refugee needs are complex, and so...
Strategic Partners and Delivery of a Full Suite of Communications Products/Services contentgroup and AustCyber have...
The Digital Skills Organisation, otherwise known as DSO, is one of three Pilot Skills Organisations...
Tourism Research Australia (TRA) equips the Australian tourism industry with information and data to strengthen...
industry engagement strategy and supporting collateral In November 2019, contentgroup was engaged by CapabilityAcquisition and...