A comprehensive program of content was developed that leveraged key dates and trending topics on social media to extend the reach of TRA’s content. After identifying key dates and trends, contentgroup socially optimised the data and insights produced by TRA, repurposing the content of TRA’s reports for social media.
At the end of the four-month contract, contentgroup presented TRA with a comprehensive measurement report, clearly outlining how their business objectives had been realised.
Over the course of the initial contract, contentgroup implemented an aggressive social strategy, dramatically increasing TRA’s presence on social media.