The Australian Public Service (APS) is increasingly using artificial intelligence (AI) to support communication efficiency. The impact of this shift on communication quality in a system defined by ministerial accountability, cabinet sensitivity and public scrutiny is still emerging. AI is doing exactly what it is designed to do, producing fast,
Government is not short of communication. It is short of communication that lands. The email goes out. The intranet story is published. The leader message is approved. The town hall is held. The toolkit is uploaded. The campaign page goes live. On paper, the job is done. But that is
Every day, I am faced with a familiar scene: scrolling. It’s a well-practiced manoeuvre in our society. No matter where you go, you are almost always guaranteed to find someone flicking through social media at a rapid rate. But occasionally, the thumb stops moving and you can see a person’s
Last year, while visiting a museum, my eyes beheld a ghastly sight. Not from any one exhibit, but from the gallery map I had picked up in the foyer. To my dismay, the headings were printed in bright yellow on a white background. This low colour contrast caused great difficulty
Is that end of the year I can see up ahead? I hope so. I could do with the rest. Another year of challenge and achievement. Opportunity and disappointment. Another year in business, I guess. It’s never easy and as a wise friend once told me, “If it was easy,
By David Pembroke, Alison Kennelly & Aleyn Silva 4,400,000 views. 118,000 likes. 10,000 comments. 11,000 followers. And that’s just eight months of Rugby Unity on TikTok. Over 8 busy months, we have built the Rugby Unity platform (podcast, social media, guides, and event) through persistence, curiosity, and experimentation. From single-digit
When a government policy struggles to achieve its intent, the blame often lands in one of two places, the policy itself or the communication around it. The truth usually sits somewhere in between. Often, what looks like policy failure is poorly executed communication. Most government policies are designed with specific
From October through December, I’m rarely home. It’s the season of airports, new cities, and rooms filled with energy as I direct engagement-rich events across Australia. And through every conversation, every summit, every town hall, one truth is crystal clear: events must be more than logistics or a tick-the-box exercise
I’m Aleyn, and I work as a communications specialist at contentgroup. One of my favourite parts of the job is creating TikTok content for Rugby Unity, a podcast we produce that brings fans closer to the game they love. For me, social media is a tool to connect communities and
Take a moment to look around you. From the app notifications on your phone, to the advertisements on the street, typography is everywhere. And while we’re often focused on what a message is saying, most of us don’t take much notice of how it’s being written. The font choices we
A few years ago, if you’d said, “government social media” and “engaging” in the same sentence, I probably would’ve rolled my eyes. It felt like a space for long-winded press releases and generic “official” posts — the kind you scroll past without a second thought. But that’s changed. Today, some
In the realm of government communications, engaging the public with respect and sensitivity is crucial, especially on significant occasions like ANZAC Day. This day of remembrance provides a unique opportunity for government communicators to connect with the community while honouring the legacy of those who served. ANZAC Day, observed on
