Steering Wheel
David Pembroke
22 November, 2021
‘’Why are communication professionals worrying about a seat at the table when they already have one hand on the steering wheel?’’– Mike Klein, Founder and
From the blog
Authored by our expert staff and industry-leading guest writers, our blog equips you with the news and know-how you need to succeed in content communication
KEY ELEMENTS FOR A SUCCESSFUL CRISIS COMMUNICATION PLAN
contentgroup Staff
7 September, 2021
Crisis arrives when it’s least expected. What if life gave us an indication of an upcoming crisis? Gifted ample time to prepare beforehand and provided
5 Reasons why all staff need media training
contentgroup Staff
29 June, 2021
The days of viewing media as a separate entity are long gone. Media is becoming increasingly important in both the communications sector and the broader
How to tackle tricky questions
contentgroup Staff
27 June, 2021
Not all media and public speaking opportunities will be to an entirely ‘friendly’ audience. People might have difficult questions or take a hostile stance towards
5 questions to ask before choosing your next media training
contentgroup Staff
18 June, 2021
Is ‘media training’ still relevant and useful? The answer is yes. To get better on-camera, you need to be proactive in improving your media interviews
5 tips to successfully land your message in the next media interview
contentgroup Staff
16 June, 2021
Whether you find yourself in front of a news camera, presenting at Senate Estimates or delivering a webinar – you are a storyteller. Communicators train,
3 Lessons to design accessible government documents
Bronwyn Shin
24 May, 2021
Over the past two years, when I work with government clients on reports, they often ask, ‘Is this report going to be accessible’ or ‘Is
Key highlights from the Federal Budget 2021-22 of Australia
contentgroup Staff
14 May, 2021
On Tuesday night, the Treasurer, Josh Frydenberg, announced his second pandemic budget. There was spending and lots of it. In all, $74.6 billion in new
What to expect from the Australian 2021-22 budget
contentgroup Staff
10 May, 2021
On Friday the 7th of May, Josh Frydenberg, Treasurer of Australia Deputy Leader of the Liberal Party, said to AFR Weekend “We have to consolidate
Top tips to prepare and design your annual reports
contentgroup Staff
7 April, 2021
The annual report is one of the most important documents your organisation will publish, so it is important to invest an ample amount of resources
9 Tips for Creating Accessible PDFs in InDesign
contentgroup Staff
15 March, 2021
If you design content for government, you’ve most likely come across the dreaded question at the end of a project: “is this PDF accessible?” Although
Moving from reactive to proactive communications
Emma Gray
1 March, 2021
When a policy or program is launched, good communications are vital to ensure the audience hears, understands and engages with it. Despite its importance, internal