In the past, the idea of government professionals drawing inspiration from pop culture or using humour to create cut-through communication would have been unheard of, if not downright ridiculous. But that was before the rise of digital m...
They say time goes faster the older you get. We’re not too sure if the same thing applies for businesses, but if it does, contentgroup’s 21st year sure has been a busy one. With the festive season just around the corner, we hit the ...
No—it’s not a joke. Our profession is renowned for it’s lack of mathematical ability but we can count to two. That’s how many it takes to thoroughly review all your content in all your channels to make sure you’re up-to-date an...
2018 has been a year when Government departments and other public sector organisations at all levels across Australia have stepped up their publishing efforts: from supercharging their social media strategies to building in-house...
Webinars are the in thing and no one wants to be accused of not being up to the minute, right? We’re here to tell you all about webinars, the power they have in communicating your story and why you need to put this channel on the top o...
We are exposed to them on a daily basis . . . business metaphors that are either now completely nonsensical or have been repeated so often they have completely lost any meaning. You know them: “Let’s drill down . . .”, or perhaps, ...
We need to talk about measurement and evaluation. Most of us usually tune out when it’s brought up. People find measurement and evaluation too expensive, too time consuming, too difficult, too boring, or think that what they are doing ...
From improving and building effective stakeholder engagement, to helping you reach your business goals sooner, webinars are a powerful tool that should form part of your communication toolkit in 2019. Here at contentgroup we’ve noticed...
As a Government communicator, it’s important to get your message across simply and clearly. The best way to do this is by using plain English. According to the Digital Transformation Agency (DTA), plain English means using simpler and ...
“It’s the year of content. And the pickings are plentiful for consumers who increasingly expect an ‘all access’ pass to media and entertainment.” – Media Consumer Survey 2018, Deloitte It’s no surprise we’re living at a...
“This is about listening to stakeholders and the public so we know which messages are landing, and how we can learn from that to make our communication more effective.” Alex Aiken, Executive Director of Government Communication (UK...
“My team is not creative enough.” “I don’t have the skills to be creative” Most people think that creativity is a divine intervention, that it is bestowed on the few, and appears as a flash of genius. That is simply not true. C...
User engagement on Facebook dropped more than 50% while posts have increased 24% (an extra 20,000 per day), in the last 18 months, according to Buffer App and BuzzSumo in a recent analysis Facebook for business. Their study analysed the...
How to make space for creativity – five tips you can implement today When things are moving at pace, it’s all too easy to forget about creativity. With deadlines and KPIs to meet, to it’s tempting to stick to what you’ve always d...
Capability helps your team respond to rapid change or approach tasks outside of their skillset. And as seen within government communication, the biggest change in recent times has been the result of digital transformation and the communi...
‘Storytelling is the most powerful way to put ideas into the world today.’ ~ Robert McKee Government Communication is no longer just about sharing programs, projects or policies; it’s about presenting them through story. When we th...
Workplace motivation. The big ‘M’ word at it again. What is it and when did this curious little critter become so important in determining workforce performance and organisational success? For 1913 American inventor and engineer Fred...
2018 has been a theatrical year for social media leading to a lot of debates around data collection and distribution, anti-fake news measures and algorithms changing what audiences see. So how can we increase government engagement? As go...
You may have heard the term ‘customer empathy map’ and thought it was simply marketing jargon or private sector speak. And that’s understandable because it’s still a young concept in the public sector. In short, it’s a tool usi...
Creative writing can be a powerful tool for communication. Think about what content you remember best; is it an article full of dry facts? Or is it a social media or blog post that was thought-provoking and informative? When writing gove...
