Listen to our exclusive conversation with Lisa Ronson, Chief Marketing Officer at Tourism Australia Thirty years after his conception, Crocodile Dundee once again sparked hype leading up to Super Bowl LII. It was a dream come true, our b...
We’re facing a big problem in government communications, and it’s because our governments, Federal, state and local, have bloated websites and multiple social media platforms. There are too many sources of information and for citizen...
More than ever, government and the public sector must commit to building trust with citizens. We’ve said it before and we’ll say it again. For communication between government and citizens to be successful, there is one ingredient th...
Artificial Intelligence (AI) and innovation Today, we’ll jump straight in with a question. Here it is: will artificial intelligence really reach a point where a machine can out-think us? Realistically, yes. The Future of Humanity Insti...
How a medium-sized town in Arizona built a huge digital community At a time when the internet has us obsessed with increasing followers, likes, comments and shares, communicators will try just about anything to engage their audience. As ...
Personas are semi-fictional representations of your ideal audience based on research and data. Personas can help government departments improve the way they create content and interact with their audience in a way that solves genuine pro...
“When I first started working in journalism, I was given the advice to write for my 12-year-old cousin. If they don’t understand what you have written, start again.” – David Pembroke, CEO & Founder At contentgroup, a big portion ...
How good is Netflix? All your favourites in one spot; documentaries, drama, TV shows and big blockbuster movies old and new as well as high-quality original content. Oh, and it’s cheap; $14 a month, better than shelling out per DVD or ...
“Do measurement, would you! Measure! Just measure already!!” your boss cries. Shudder shudder. One of the most feared phrases in the communications industry, “doing” measurement and evaluation can feel a bit like drowning in a se...
In an explosive start to 2018, Facebook founder Mark Zuckerberg announced in a Facebook post what we can expect from the platform this year. Likelihood is, if you’re reading this article, you’re not gonna like it. This update’s foc...
Chances are, if you’re using influencer marketing to market to your niche market, the audience you’re marketing to know that you’re using influencer marketing. Makes sense right? And that’s OK. We’ve said it before; rather than ...
Guess who’s back, back again, contentgroupies back, tell a friend. (too much for so early on in the year?) Fine. But we are back, done reflecting on the successes in 2017 and intent on making 2018 our best yet. While we brush the dust ...
One year ago (almost to the day) the contentgroup team made predictions on what 2017 would hold. The year’s almost out, so just how on the money were we? Here, we review our 2017 predictions. David Pembroke, Founder and CEO: In 2017, ...
contentgroup highlights 2017 As the contentgroupies gear up for a bit of festive down-time, it’s a perfect time to sit down and reflect on the year that was. Some of our highlights this year include presenting our methodology at the AS...
Once every two years, the United Nations releases the E-Government Survey; a document providing member states with information to steer their governance in line with the technologically driven 21st century. While Australia consistently ...
*Nervously risking the disdain of our readers for pointing out the obvious*… technology has changed the way that government departments can reach and communicate with citizens and stakeholders. The role of the public relations professi...
It’s no secret that here at contentgroup, we can tend to get a bit fan-groupie when talking about UK government communications. Leading the charge of putting citizens and users at the heart of the way the UK government communicates is ...
If you have a Twitter account or have anything to do with social media, you would’ve heard by now the big news that hit the streets of the social media scene… The infamous character limit has grown and is now at 280. This is HUGE new...
It’s a debate that roars on in many industries – to specialise or to generalise? Presently, generalisation is considered the more effective of the two. In economics, generalisation is credited with creating diversity and leading to e...
By James Stafford (Twitter: @jpstafford) Few people in the sporting world can speak with such authority on building and sustaining an elite team like England head rugby coach – and contentgroup ambassador – Eddie Jones. The Australia...
