A few years ago, if you’d said, “government social media” and “engaging” in the same sentence, I probably would’ve rolled my eyes. It felt like a space for long-winded press releases and generic “official” posts — the kind you scroll past without a second thought. But that’s changed. Today, some
In the realm of government communications, engaging the public with respect and sensitivity is crucial, especially on significant occasions like ANZAC Day. This day of remembrance provides a unique opportunity for government communicators to connect with the community while honouring the legacy of those who served. ANZAC Day, observed on
For over 28 years, contentgroup has been helping government departments tell their stories. As our CEO, David Pembroke, puts it, “Government departments are an Aladdin’s cave of valuable and interesting content.” And he’s right—except instead of gold and jewels, it’s reports, policies, and statistics. The challenge? Making sure that content
Have you ever listened to a podcast that really interests you, but you are turned off by bad audio quality? Room echoes, traffic, background chatter, jumps in volume, and distortion – can make a podcast hard to listen to, or even not worth continuing. If you’re creating your own podcast,
The way we communicate is changing faster than ever. As we head into 2025, it’s clear that whether you’re working in a corporate office, creating content for brands, or helping drive change in government, the key to success is keeping up with these shifts. This year it’s all about going
If there are two things we Aussies love, it’s sport and an underdog, and it’s no doubt the Olympic Games deliver the best of both.
Earlier this year we learned that using the right graph is instrumental to communicating why your data matters. Let’s explore new possibilities in the world of data visualisation with four new types of graphs.
Many may believe the Matildas are an overnight success story, but there is much going on behind the scenes that as communicators, we can learn from. So, what are those lessons in communication?
How can you compel your audience to appreciate the value of your values? This is where graphic design can come to the rescue. You ought to visualise that data! Before you start, make sure you use the right tool to communicate to your audience.
How has Taylor become global phenomenon, reaching unprecedented levels of stardom? Here we break down some of the marketing and communication strategies she has adopted – intentionally or not – to reach universal popularity.
Studies show that 62-90% of people make assessments based on colours alone. I provide a general guide for colour in marketing that shows worldwide associations, famous logos, common places you may see the colour used and my personal recommendations for each.
2024. It will be a huge year in government and public sector communication. There are at least 64 elections heading our way across the globe in 2024. That, my friends, is a lot of content.
Copyright © 2023 contentgroup
