Blog

16 October, 2018Content Communication, Government, Media Literacy, Strategic Communication, communication strategy, content communication, Deloitte, Government, Media Consumer Survey, Media consumption, public sector, strategic communication, strategy, Admin

The Year of Content: What the Deloitte Media Consumer Survey means for 2019

“It’s the year of content. And the pickings are plentiful for consumers who increasingly expect an ‘all access’ pass to media and entertainment.” – Media Consumer Survey 2018, Deloitte It’s no surprise we’re living at a...

By contentgroup Staff0

9 October, 2018Content Communication, Strategic Communication, Measurement & Evaluation, Admin

How to effectively evaluate your communication strategy

“This is about listening to stakeholders and the public so we know which messages are landing, and how we can learn from that to make our communication more effective.” Alex Aiken, Executive Director of Government Communication (UK...

By contentgroup Staff0

2 October, 2018Content Communication, Creative, creativity, Government, Government Communication, Admin

How To Build A Creative Culture In Government Communication

“My team is not creative enough.” “I don’t have the skills to be creative” Most people think that creativity is a divine intervention, that it is bestowed on the few, and appears as a flash of genius. That is simply not true. C...

By contentgroup Staff0

25 September, 2018Social Media, Tips, Communication, digital, facebook, social media, social media strategy, Admin

Posts are up, engagement is down: The reality of Facebook for business

User engagement on Facebook dropped more than 50% while posts have increased 24% (an extra 20,000 per day), in the last 18 months, according to Buffer App and BuzzSumo in a recent analysis Facebook for business. Their study analysed the...

By contentgroup Staff0

18 September, 2018Office culture, Productivity Tips, Tips, company culture, creativity, productivity, Admin

Making space for creativity – five tips you can implement today

How to make space for creativity – five tips you can implement today When things are moving at pace, it’s all too easy to forget about creativity. With deadlines and KPIs to meet, to it’s tempting to stick to what you’ve always d...

By contentgroup Staff0

11 September, 2018Content Communication, Strategic Communication, Admin

Training forms a key part of organisational capability; how to build it into your team

Capability helps your team respond to rapid change or approach tasks outside of their skillset. And as seen within government communication, the biggest change in recent times has been the result of digital transformation and the communi...

By contentgroup Staff0

4 September, 2018Content Communication, Admin

5 Steps to integrate powerful storytelling into your communications strategy

‘Storytelling is the most powerful way to put ideas into the world today.’ ~ Robert McKee Government Communication is no longer just about sharing programs, projects or policies; it’s about presenting them through story. When we th...

By contentgroup Staff0

27 August, 2018Government, Office culture, motivation, workplace motivation, Admin

Cultivating workplace motivation and productivity in your team

Workplace motivation. The big ‘M’ word at it again. What is it and when did this curious little critter become so important in determining workforce performance and organisational success? For 1913 American inventor and engineer Fred...

By contentgroup Staff0

21 August, 2018Content Communication, Government, Social Media, Strategic Communication, Government, government social media, social media, Admin

The changing landscape of social media for government communication

2018 has been a theatrical year for social media leading to a lot of debates around data collection and distribution, anti-fake news measures and algorithms changing what audiences see. So how can we increase government engagement? As go...

By contentgroup Staff0

14 August, 2018Content Communication, Strategic Communication, Tips, Admin

How to create your customer empathy map

You may have heard the term ‘customer empathy map’ and thought it was simply marketing jargon or private sector speak. And that’s understandable because it’s still a young concept in the public sector. In short, it’s a tool usi...

By contentgroup Staff0

7 August, 2018Content Communication, Tips, Admin

The definitive guide to creative writing: how to create compelling content

Creative writing can be a powerful tool for communication. Think about what content you remember best; is it an article full of dry facts? Or is it a social media or blog post that was thought-provoking and informative? When writing gove...

By contentgroup Staff0

31 July, 2018Content Communication, Strategic Communication, audience, GovComms, target market, Admin

Thinking outside of the box to find your target market

The key to effective communication is to ensure your message reaches your desired audience of influence. But if you’re not reaching that audience it is a waste of resources. And it isn’t uncommon. At contentgroup we often hear from o...

By contentgroup Staff2

24 July, 2018Content Communication, audience, Communication, content, content communication, digital, Government, Government Communication, social media, social media strategy, Writing, Admin

Social Media & Government: How to manage it successfully

With over two thirds of Australians checking social media daily, it’s no secret that social media is an important tool for the government to connect with citizens. But when managed incorrectly it’s a lost opportunity. We help a numbe...

By contentgroup Staff0

16 July, 2018Content Communication, Government, communication strategy, content creation, digital government, governance, Government, Government Communication, public participation, strategic communication, strategic government communication, Admin

How generating public value is key to transforming government communications

When it comes to improving political governance and government communications, the age of excuses may finally be over. There is a very real and positive shift taking place thanks to governments recognising that solutions arise from bette...

By contentgroup Staff0

10 July, 2018Content Communication, Strategic Communication, Tips, Communication, content, content communication, content strategy, digital, Government, Government Communication, Writing, Jess Bauer

The Ultimate 10 Step Content Creation Checklist for Government Communications

Your website is one of the first places people will look for information about your government department or agency. It represents who you are, what you value and gives insight into what you can offer to your audience. Recently, we condu...

By Jess Bauer0

2 July, 2018Content Communication, donovan

Four Step Guide for Government Communicators to Effectively Engage Citizens

“Everything that we’ve designed within the framework is anchored in the research, and into what we heard when we’re listening to people.” – Damian Carmichael, Department of Industry, Innovation and Science In 2015, Australia joined...

By Donovan McComb-Gray0

26 June, 2018Government, Tips, Admin

GDPR and the Australian Privacy Act 1988: Key Differences

In May 2018 the European Union (EU) introduced the General Data Protection Regulation (GDPR), a law that outlines how personal data can be accessed and increasing the privacy of citizens throughout the EU. The GDPR requires businesses (i...

By contentgroup Staff0

19 June, 2018Content Communication, Government, Media Literacy, Social Media, Strategic Communication, digital media, Digital News Report 2018, Government Communication, social media strategy, Admin

The Digital News Report: Australia 2018 in review

One of the great perks of working in government communications here in Canberra is access to the latest innovations and research on the Australian media and communications landscape. Recently some of our team attended the launch of Unive...

By contentgroup Staff0

12 June, 2018GovComms Podcast, InTransition Podcast, Strategic Communication, GovComms, Government Communication, podcast, Admin

Announcing the new and improved GovComms Podcast

Our InTransition Podcast has been sharing insights and innovations in government communication with global audiences since 2015. Through this major industry transition, we provided weekly insights into the changing landscape and more...

By contentgroup Staff0

4 June, 2018Content Communication, donovan

Strengths in local government communication

In May 2018, contentgroup presented at the Local Government Communication Professionals Summit in Melbourne alongside Neryl East Communications. Held annually, the event assists local governments and councils to approach their communicat...

By Donovan McComb-Gray0

Authored by our expert staff and industry-leading guest writers, our blog equips you with the news and know-how you need to succeed in content communication