From the blog

Authored by our expert staff and industry-leading guest writers, our blog equips you with the news and know-how that you need to succeed in content communication

The Art of Commemorative Communications: Lessons from ANZAC Day

In the realm of government communications, engaging the public with respect and sensitivity is crucial, especially on significant occasions like ANZAC Day. This day of remembrance provides a unique opportunity for government communicators to connect with the community while honouring the legacy of those who served. ANZAC Day, observed on

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When can government communicators use humour?

For over 28 years, contentgroup has been helping government departments tell their stories. As our CEO, David Pembroke, puts it, “Government departments are an Aladdin’s cave of valuable and interesting content.” And he’s right—except instead of gold and jewels, it’s reports, policies, and statistics. The challenge? Making sure that content

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Enhancing your podcast audio using AI

Have you ever listened to a podcast that really interests you, but you are turned off by bad audio quality? Room echoes, traffic, background chatter, jumps in volume, and distortion – can make a podcast hard to listen to, or even not worth continuing. If you’re creating your own podcast,

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2025 Comms: The Ultimate Transformation Ahead

The way we communicate is changing faster than ever. As we head into 2025, it’s clear that whether you’re working in a corporate office, creating content for brands, or helping drive change in government, the key to success is keeping up with these shifts. This year it’s all about going

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What your graph says about you(r data)

How can you compel your audience to appreciate the value of your values? This is where graphic design can come to the rescue. You ought to visualise that data! Before you start, make sure you use the right tool to communicate to your audience.

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The psychology of colour

Studies show that 62-90% of people make assessments based on colours alone. I provide a general guide for colour in marketing that shows worldwide associations, famous logos, common places you may see the colour used and my personal recommendations for each.

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We’re back

2024. It will be a huge year in government and public sector communication. There are at least 64 elections heading our way across the globe in 2024. That, my friends, is a lot of content.

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