I’m wrapped in Spotify Wrapped
contentgroup Staff
30 November, 2023
If you have not jumped on to ‘Spotify Wrapped‘ before you read this, do it now. I’ll be here when you get back. Pretty cool
From the blog
Authored by our expert staff and industry-leading guest writers, our blog equips you with the news and know-how that you need to succeed in content communication
What Taylor Swift can teach you about attracting attention
contentgroup Staff
26 October, 2023
Taylor Swift is braining it. Sold out shows all over the world, a huge opening weekend for her movie, chart topping music, and an NFL
9 tips for starting and sustaining a successful podcast in 2023
contentgroup Staff
4 September, 2023
Over the last few years, podcasts have become a popular type of content, and medium of communication. In 2022, 90% of the Australian population was
Webinars: the future of communications?
contentgroup Staff
3 August, 2023
In today’s rapidly evolving landscape, content consumers hold more power than ever before in deciding how, when, and where they engage with information. As modern communicators,
Building your content career in the age of AI
contentgroup Staff
7 June, 2023
Artificial Intelligence (AI) is the elephant in the room in any discussion about content creation currently. To put it in context, ChatGPT is the fastest
Mind your (security) risks in AI
contentgroup Staff
22 May, 2023
Artificial Intelligence (AI) will transform the work of communication professionals in government. It’s a matter of, if not when. But it is a minefield that
How government communicators could leverage AI in crisis communication
contentgroup Staff
1 May, 2023
Government communicators play a crucial role in managing crises and issues that may arise. Dealing with emergencies can be challenging, especially as they can impact
How government communicators could leverage AI to achieve their objectives
contentgroup Staff
12 April, 2023
What if you could write the first draft of your next communication strategy in under five minutes? Artificial Intelligence (AI) is rapidly becoming more practical
Stop readers in their tracks
contentgroup Staff
8 December, 2022
Having worked in the public sector for 11 years, I have read a lot. As a web publisher, I read policy, reports, articles and media
Continuously improving communication strategies
Mark Cooper
25 October, 2022
Continuous improvement is a concept that drives me. I’m fascinated with innovation and finding ways to continuously improve outcomes. Strong communication strategies include the Five
Need the best shots of a world event? Ask the Prime Minister to film it.
contentgroup Staff
15 September, 2022
Australian Prime Minister Sir Robert Menzies had a great seat at the 1953 coronation of Queen Elizabeth II, in Westminster Abbey. Menzies was known for
Empower your communications team to build horses, not camels
Lawrence Shelton
30 June, 2022
“A camel is a horse designed/planned by a committee”. That phrase, of unknown authorship, became popular in 1950s and it still resonates. At its heart