Is that end of the year I can see up ahead? I hope so. I could do with the rest. Another year of challenge and achievement. Opportunity and disappointment. Another year in business, I guess. It’s never easy and as a wise friend once told me, “If it was easy,
By David Pembroke, Alison Kennelly & Aleyn Silva 4,400,000 views. 118,000 likes. 10,000 comments. 11,000 followers. And that’s just eight months of Rugby Unity on TikTok. Over 8 busy months, we have built the Rugby Unity platform (podcast, social media, guides, and event) through persistence, curiosity, and experimentation. From single-digit
When a government policy struggles to achieve its intent, the blame often lands in one of two places, the policy itself or the communication around it. The truth usually sits somewhere in between. Often, what looks like policy failure is poorly executed communication. Most government policies are designed with specific
From October through December, I’m rarely home. It’s the season of airports, new cities, and rooms filled with energy as I direct engagement-rich events across Australia. And through every conversation, every summit, every town hall, one truth is crystal clear: events must be more than logistics or a tick-the-box exercise
I’m Aleyn, and I work as a communications specialist at contentgroup. One of my favourite parts of the job is creating TikTok content for Rugby Unity, a podcast we produce that brings fans closer to the game they love. For me, social media is a tool to connect communities and
Take a moment to look around you. From the app notifications on your phone, to the advertisements on the street, typography is everywhere. And while we’re often focused on what a message is saying, most of us don’t take much notice of how it’s being written. The font choices we
A few years ago, if you’d said, “government social media” and “engaging” in the same sentence, I probably would’ve rolled my eyes. It felt like a space for long-winded press releases and generic “official” posts — the kind you scroll past without a second thought. But that’s changed. Today, some
In the realm of government communications, engaging the public with respect and sensitivity is crucial, especially on significant occasions like ANZAC Day. This day of remembrance provides a unique opportunity for government communicators to connect with the community while honouring the legacy of those who served. ANZAC Day, observed on
For over 28 years, contentgroup has been helping government departments tell their stories. As our CEO, David Pembroke, puts it, “Government departments are an Aladdin’s cave of valuable and interesting content.” And he’s right—except instead of gold and jewels, it’s reports, policies, and statistics. The challenge? Making sure that content
Have you ever listened to a podcast that really interests you, but you are turned off by bad audio quality? Room echoes, traffic, background chatter, jumps in volume, and distortion – can make a podcast hard to listen to, or even not worth continuing. If you’re creating your own podcast,
The way we communicate is changing faster than ever. As we head into 2025, it’s clear that whether you’re working in a corporate office, creating content for brands, or helping drive change in government, the key to success is keeping up with these shifts. This year it’s all about going
If there are two things we Aussies love, it’s sport and an underdog, and it’s no doubt the Olympic Games deliver the best of both.
