2018 has been a theatrical year for social media leading to a lot of debates around data collection and distribution, anti-fake news measures and algorithms changing what audiences see. So how can we increase government engagement? As go...
You may have heard the term ‘customer empathy map’ and thought it was simply marketing jargon or private sector speak. And that’s understandable because it’s still a young concept in the public sector. In short, it’s a tool usi...
Creative writing can be a powerful tool for communication. Think about what content you remember best; is it an article full of dry facts? Or is it a social media or blog post that was thought-provoking and informative? When writing gove...
The key to effective communication is to ensure your message reaches your desired audience of influence. But if you’re not reaching that audience it is a waste of resources. And it isn’t uncommon. At contentgroup we often hear from o...
With over two thirds of Australians checking social media daily, it’s no secret that social media is an important tool for the government to connect with citizens. But when managed incorrectly it’s a lost opportunity. We help a numbe...
When it comes to improving political governance and government communications, the age of excuses may finally be over. There is a very real and positive shift taking place thanks to governments recognising that solutions arise from bette...
Your website is one of the first places people will look for information about your government department or agency. It represents who you are, what you value and gives insight into what you can offer to your audience. Recently, we condu...
“Everything that we’ve designed within the framework is anchored in the research, and into what we heard when we’re listening to people.” – Damian Carmichael, Department of Industry, Innovation and Science In 2015, Australia joined...
In May 2018 the European Union (EU) introduced the General Data Protection Regulation (GDPR), a law that outlines how personal data can be accessed and increasing the privacy of citizens throughout the EU. The GDPR requires businesses (i...
One of the great perks of working in government communications here in Canberra is access to the latest innovations and research on the Australian media and communications landscape. Recently some of our team attended the launch of Unive...
Our InTransition Podcast has been sharing insights and innovations in government communication with global audiences since 2015. Through this major industry transition, we provided weekly insights into the changing landscape and more...
Last week, contentgroup presented at the Local Government Communication Professionals Summit in Melbourne alongside Neryl East Communications. Held annually, the event assists local governments and councils to approach their communicatio...
Celebrated annually, Open Gov Week aims to increase awareness of the open government movement organised by the Open Government Partnership (OGP). It’s a week for open government thinkers, doers and leaders to share ideas, discuss solut...
Public participation is a core principle in contemporary politics and policy used to involve people and communities in problem solving and decision-making discussions. The result of doing so is producing a product (e.g. infrastructure, e...
Thirty years after his conception, Crocodile Dundee once again sparked hype leading up to Super Bowl LII. It was a dream come true, our beloved Australian icon would once again grace our screens promoting the land down under. Anticipatio...
We’re facing a big problem in government communications, and it’s because our governments, Federal, state and local, have bloated websites and multiple social media platforms. There are too many sources of information and for citizen...
More than ever, government and the public sector must commit to building trust with citizens. We’ve said it before and we’ll say it again. For communication between government and citizens to be successful, there is one ingredient th...
Artificial Intelligence (AI) and innovation Today, we’ll jump straight in with a question. Here it is: will artificial intelligence really reach a point where a machine can out-think us? Realistically, yes. The Future of Humanity Insti...
How a medium-sized town in Arizona built a huge digital community At a time when the internet has us obsessed with increasing followers, likes, comments and shares, communicators will try just about anything to engage their audience. As ...
Personas are semi-fictional representations of your ideal audience based on research and data. Personas can help government departments improve the way they create content and interact with their audience in a way that solves genuine pro...
