Recycle, Re-purpose and Refresh The internet is an insatiable beast; and trying to continually feed it fresh content is an exhausting challenge. The smart content marketer knows just how crucial it is to get the most out of every piece o...
The annual report is one of the most important documents your organisation will publish, so it’s important to get it right. The report outlines the activities and financial performance of your organisation, and highlights key achieveme...
Writing content for the web is no easy-feat; it’s a complex task that requires you to think about the structure, format and words you use. While getting the right words on the page is important, you must also consider certain technical...
Modern communication channels are filled with noise, making it harder than ever to get your message across. Presentations are a powerful way to combat this, capturing the attention of your audience and communicating your messages effecti...
Three months into 2019 and you’ve either kicked your new year goals, given up or totally forgotten what they were. A new year means a fresh start and it’s never too late to plan future goals. Goal setting is important for several rea...
Video script preparation is crucial to constructing a great interview. Scripting, especially for interviews, leads the conversation safely from A to B without crashing and burning along the way. Without a solid video script, inexperience...
The world of social media is constantly changing, bringing new trends, ideas and unspoken rules each year. It’s important to stay on top of these trends to ensure your social media strategy is as up to date as possible. Learning about ...
Personal branding. Sounds weird, right? But it might just be the thing to move your career to the next level. Having a strong personal brand is a great way to protect and control your career progress, as well as your position in a cut-th...
Great content is engaging, focussed and simple. It is delivered through the right channels, with the target audience in mind and not least of all, free from errors. Below are our top tips for editing and proofreading to help make sure yo...
In the past, the idea of government professionals drawing inspiration from pop culture or using humour to create cut-through communication would have been unheard of, if not downright ridiculous. But that was before the rise of digital m...
They say time goes faster the older you get. We’re not too sure if the same thing applies for businesses, but if it does, contentgroup’s 21st year sure has been a busy one. With the festive season just around the corner, we hit the ...
No—it’s not a joke. Our profession is renowned for it’s lack of mathematical ability but we can count to two. That’s how many it takes to thoroughly review all your content in all your channels to make sure you’re up-to-date an...
2018 has been a year when Government departments and other public sector organisations at all levels across Australia have stepped up their publishing efforts: from supercharging their social media strategies to building in-house...
Webinars are the in thing and no one wants to be accused of not being up to the minute, right? We’re here to tell you all about webinars, the power they have in communicating your story and why you need to put this channel on the top o...
We are exposed to them on a daily basis . . . business metaphors that are either now completely nonsensical or have been repeated so often they have completely lost any meaning. You know them: “Let’s drill down . . .”, or perhaps, ...
We need to talk about measurement and evaluation. Most of us usually tune out when it’s brought up. People find measurement and evaluation too expensive, too time consuming, too difficult, too boring, or think that what they are doing ...
From improving and building effective stakeholder engagement, to helping you reach your business goals sooner, webinars are a powerful tool that should form part of your communication toolkit in 2019. Here at contentgroup we’ve noticed...
As a Government communicator, it’s important to get your message across simply and clearly. The best way to do this is by using plain English. According to the Digital Transformation Agency (DTA), plain English means using simpler and ...
“It’s the year of content. And the pickings are plentiful for consumers who increasingly expect an ‘all access’ pass to media and entertainment.” – Media Consumer Survey 2018, Deloitte It’s no surprise we’re living at a...
“This is about listening to stakeholders and the public so we know which messages are landing, and how we can learn from that to make our communication more effective.” Alex Aiken, Executive Director of Government Communication (UK...
