Starting from a blank page? Challenge accepted. Depending on who you’re asking, starting a communication strategy from scratch can be an exciting prospect or a
contentgroup CEO and Founder, David Pembroke, has been named as a finalist in the Defence Connect Australian Defence Industry Awards for Marketing/Communications Professional of the
You may not know it, but the usage of cloud technology has skyrocketed during 2020. The COVID-19 pandemic has sparked a cloud revolution which is
The Australian Federal Government’s adoption of the WCAG 2.0 Web Accessibility Guidelines requires video content on government websites to be captioned. This tutorial walks through how to use Youtube Automatic Captions to caption your videos and remove errors which may alienate your viewers.
Whether you use Outlook or Gmail or any email platform in fact, email has become a ubiquitous aspect of the office worker experience. It is
In the digital world, nudge theory has turned out to be a game-changing tool for communicators seeking to influence their audience. Better yet, it’s expected
The ability to write in plain English is one of the most in-demand skills for communicators. If you’re trying to write in plain English, what
A Communicator’s guide to… is a monthly blog series tackling the latest trends in technology related to government communications Chatbots present communicators with an important
If you’re anything like me, you ask yourself the same question every time you open up a news app! Despite widespread fact-checking on topics as
Personas are semi-fictional representations of your ideal audience based on research and data. Personas can help government departments improve the way they create content and
Podcasting is officially a thing again. It came and went and is now back with a bang. As of May 2020, 87% of the Australian
Be honest, when was the last time you reviewed your audience personas? Unless it was within the last three months, they might need a post-pandemic
