Graphic design
Our approach
We utilise design principles to present written and multimedia content in an engaging and clearly understood manner. Our design solutions clearly visualise stories, messages and ideas. We focus on user-centred design and work closely with clients to ensure the continuity of their brands and style guides in all materials.
Our design principles

Purposeful
We always start with the end in mind. Before we begin, we understand what we are trying to achieve and why we want to achieve it.

Relevant
We ask ourselves if the content and design speak to the intended audience by relating to their context and lived experiences.

Clear
Our mantra “clear is the new clever” drives our designs to ensure they are easily understood and clearly articulate the key message.

Consistent
We build brand assets that work together. Our focus is on consistency, not uniformity. This connects content rather than replicating it.

Inclusive
We ensure our designs are culturally appropriate and meet accessibility standards, making them inclusive for all end users.
Our capabilities
- Logo designs, branding and corporate identities
- Icons
- Infographics
- Social media tiles
- Fact sheets
- Brochures
- Websites
- Annual reports
- Merchandise
- Accessibility
Examples of our work






















How we work
At contentgroup, we believe great design is more than just visuals—it tells a story. With over 20 years of combined experience, our team of skilled graphic designers thrive on collaboration and co-design. We don’t just work for our clients; we work with them. We’re passionate about learning from their unique perspectives and finding ways to combine our strengths, ensuring every project is a true partnership.


