About us

Our dynamic, committed team has been helping government and public sector clients succeed for almost 25 years.

Our commitment

contentgroup’s mission is to “help government strengthen communities and improve the well-being of citizens through effective communication and engagement”.

We listen and question to understand, partnering with clients.

We think strategically and creatively, applying multimedia expertise.

We share knowledge and skills, building the capability of others.

We behave with integrity, forming long-term, trusted relationships.

We deliver.

Our mission

help government strengthen communities and improve the well-being of citizens through effective communication and engagement

Our experience

contentgroup’s story began almost 25 years ago when a couple of experienced news producers and political junkies from Canberra noticed that government messages weren’t cutting through the noise. David and Anna Pembroke knew that Australians value content and that is the best way to reach them.

Today, they lead a team of highly-regarded veterans and digital-savvy creatives who are experts in multimedia communication, specialising in helping government and the public sector engage with citizens.

contentgroup’s skills and knowledge in media, marketing, public relations, politics and private industry set us apart. We are used to working in environments where the pace of change is fast and the challenges significant.

While our head office is in the heart of the National Capital, we are also connected to communities across the country through a network of clever consultants and suppliers.

From Federal Government departments and agencies to Local Government councils, we have a track record for delivering best practice strategic communication and stakeholder engagement services, backed by quality content, advice and training.

That is contentgroup’s ‘swim lane’ and we are proud to be recognised as industry leaders – who are also easy to work with!

The contentgroup difference

We commit to three simple values: to be kind, to be curious and to be remarkable.

These values make you our priority and keep our feet on the ground. 

We act with integrity and humility and commit to giving you our best effort, every day.

Working for the Australian people through government is a privilege.

Let us help you tell your story.

Our VALUES

be kind, be curious,
be remarkable