Nudge theory represents a game-changing tool for communicators seeking to influence their audience. Better yet, it’s expected to grow even more popular with the explosion
At contentgroup we focus upon communication and engagement between government and the citizens of Australia. We do this because the public service across Australian has
The ability to write in plain English is one of the most in-demand skills for communicators. If you’re trying to write in plain English, what
A Communicator’s guide to… is a monthly blog series tackling the latest trends in technology relate to government communications Chatbots present communicators with an important
If you’re anything like me, you ask yourself the same question every time you open up a news app! Despite widespread fact-checking on topics as
Podcasting is officially a thing. It came and went and is now back with a bang. The growth in popularity is tied to a few
Be honest, when was the last time you reviewed your audience personas? Unless it was within the last three months, they might need a post-pandemic
There is no denying that it has been a strange few months. Travel restrictions, business closures, empty streets, social distancing… It is an easy time
I’m not sure if you’ve caught up with it, but I highly recommend a series called Some Good News, the brainchild of American actor and
Webcams are great for videoconferences, but if you want to make a presentation or livestream from your desk look better, you can use your phone.
1. Clarify, Clarify, Clarify – I did a cracking podcast with a bloke called Sree Sreenivasan, a former journalism lecturer and digital innovator in New
There has never been a better time to start storytelling to explain your policy, program, service or regulation. During the Covid 19 pandemic, people are
