AustCyber
Strategic Partners and Delivery of a Full Suite of Communications Products/Services
contentgroup and AustCyber have a strong and trusted relationship when it comes to collaboration in the digital and cyber security space. From 2018 to 2020, contentgroup served as AustCyber’s communication and media partner, providing them with a range of services and benefits to help strengthen their network of cyber security professionals.
contentgroup worked with AustCyber to identify, engage, and retain this network using a range of strategic and tactical activities. These included:
- a high-level communications strategy
- social media support
- post-event reports and insights
- educational webinars designed to engage and empower the cyber community.
Services
Personnel
- All members of our client services team
AustCyber has also employed contentgroup through a retainer arrangement to provide ongoing communication advice, media strategy, content production, graphic design, training, and videography to the AustCyber team.
our strategic partnership with AustCyber was committed to:
- enhancing the success and sustainability of Australian cyber security companies through improved communication
- developing the communication capability of Australian cyber security companies in the AustCyber network
- creating a large, empowered community of cyber security professionals, supporting AustCyber’s strategic objectives.
A key pillar of the contentgroup’s strategic approach to building such a community was education. Useful, timely, and clear information was communicated to AustCyber’s following primarily through the form of social media posts and webinars. Each webinar attracted a diverse audience from within the AustCyber Friends of the Network and received consistently positive feedback. Webinars in the series boasted average ratings of 9/10 for usefulness as a means of learning and 8.5/10 for usefulness of the content provided. The series has since been converted into video assets which have supported AustCyber’s social media strategy.
In May 2019, our CEO David Pembroke hosted two media training sessions for the AustCyber Executive team members and Node managers. The aim of these sessions was to establish a hierarchy of spokespeople and build media engagement capability in their organisation. The media training sessions were highly engaging with a 100% attendance rate.
Each participant showed noticeable improvement in their performance within the four-hour sessions. 90% of the participants found the media training session and David’s performance as a trainee “extremely helpful” (with the remaining 10% labelling it as “very helpful”). This training enabled AustCyber to action key recommendations from the 2019 Media Engagement Plan curated by us.
RELATED PROJECTS
Strategic Partners and Delivery of a Full Suite of Communications Products/Services contentgroup and AustCyber have a strong and trusted relationship when it comes to collaboration...
Information Warfare Division, Department of Defence The Joint Cyber Directorate within the Information Warfare (IW) Division of Defence required a two-hour webinar to promote Defence...
The Digital Skills Organisation, otherwise known as DSO, is one of three Pilot Skills Organisations established by DESE as recommended by the Joyce Review into...
Annual Report 2019-2020 According to the guidelines stipulated by the Department of Finance, Commonwealth Superannuation Corporation (CSC) is required to produce an Annual Report each...
Media training Transport for NSW is currently running many significant infrastructure projects across the state, including the construction or maintenance of bridges and freight roads....
The National Health Funding Body (NHFB) is an independent advisory body that partners with health organisations across federal, state and territory lines to provide advice...
Tourism Research Australia (TRA) equips the Australian tourism industry with information and data to strengthen their marketing and business decisions. In October 2017, TRA recognised...
Stepping Into Defence Industry video and webinar services The CDIC recently required a one-hour video package (the Stepping into Defence Industry product that was launched...
Long Range High Frequency communications is an important sovereign Defence capability that partners with other Australian Defence Force (ADF) long range communications capabilities such as...
industry engagement strategy and supporting collateral In November 2019, contentgroup was engaged by CapabilityAcquisition and Sustainment Group (CASG) to support the SEA1442 Phase 5industry engagement...
Strategic Communication and Stakeholder engagement strategy Critical Systems Branch (CSB) in the Department of Defence is responsible for acquiring and sustaining information technology systems in...
Strategic Communication and stakeholder engagement strategy The Capability Acquisition and Sustainment Group (CASG) purchases and maintains military equipment and supplies required for the Australian Defence...
Online Formative Assessment Initiative – Discovery Phase In March 2019, the Australian Government Department of Education, Skills and Employment commissioned contentgroup to develop and deliver...
Communication and Engagement Strategy & Full Brand Collateral Suite Design Aboriginal and Torres Strait Islander communities are making exciting things happen. As they create businesses...
Webinar Services contentgroup was engaged by the Department of Agriculture (DA) Compliance Division to run a webinar explaining recent changes to one of their key...
A podcast for Government communication A podcast by contentgroup, GovComms explores the government communications industry through conversations with industry greats, experts, and innovators from around...
A podcast about the Australian Public Service The Australian Public Service (APS) is playing a critical role in delivering the Australian Government’s response to the...
contentgroup was engaged by Science Technology Australia to deliver social media training as part of their Superstars of STEM program. Superstars of STEM aims to...
Hosted by the Minerals Council of Australia, the Rio Tinto Women in Resources National Awards (WIRNA) were established in 2014 and offer great encouragement and...
website rewrite The ACT Health Directorate is responsible for the stewardship of the health system in the ACT. They set the strategic direction to ensure...