Capability Acquisition and Sustainment Group
STRATEGIC COMMUNICATION AND STAKEHOLDER ENGAGEMENT STRATEGY
The Capability Acquisition and Sustainment Group (CASG) purchases and maintains military equipment and supplies required for the Australian Defence Force.
In 2014, Defence commissioned its First Principles Review (FPR) to ensure that Defence was fit for purpose and able to deliver against its strategy with the minimum resources necessary. However, among CASG’s 5,000 employees, there was a lack of awareness of the need for the changes dictated by the FPR, no connection with their daily activity, and little to no understanding of how the reforms would help deliver the investment required by the government.
Between 2016 and 2018, contentgroup embedded a five-person team of communication professionals in CASG to deliver the strategy and products to support major reforms that arose from the FPR.
Using our evidence-based framework (content communication), our task was to develop and implement a strategic communication and stakeholder engagement strategy to position change as the way ahead for CASG, emphasise the significant benefits to individuals and the organisation as well as encourage stakeholders to learn better ways to do business.
We set up new communication channels and retired old and ineffective ones to ensure that CASG’s communication was reliable and well-targeted. These new channels included a weekly business bulletin called CASBiz, a bi-annual newspaper, a monthly Deputy Secretary message, video content and a redesign of the corporate intranet site that included not only business information but also stories of successful change and individual achievement. We emphasised the need for change through the stories of CASG’s people.
Our five-person team was supported by contentgroup’s strategic, production, graphic design and SharePoint capability.
We validated the success of our approach not only with anecdotal feedback, but also with a structured research program by the Australian National University (ANU) that found that employees were more aware of the reasons for change and how it will benefit them.
RELATED PROJECTS
case study on stakeholder survey across state, territory and federal government levels for the national health funding body PROJECT BRIEF Since 2018, the National Health...
case study on engaging and growing an online COMMUNITY through Newsletter design, development, curation and distribution THE RESULT As a result of the strategic approach...
STRATEGIC COMMUNICATION AND STAKEHOLDER ENGAGEMENT STRATEGY The Capability Acquisition and Sustainment Group (CASG) purchases and maintains military equipment and supplies required for the Australian Defence...
Strategic communication and stakeholder engagement strategy Critical Systems Branch (CSB) in the Department of Defence is responsible for acquiring and sustaining information technology systems in...
ONLINE FORMATIVE ASSESSMENT INITIATIVE – DISCOVERY PHASE In March 2019, the Australian Government Department of Education, Skills and Employment commissioned contentgroup to develop and deliver...
The Future drought fund’s science to practice forum – BUILDING THE FOUNDATIONS OF DROUGHT RESILIENCE – 3 DAY EVENT The Future Drought Fund (FDF) within...
department of home affairs, commonwealth coordinator-general for migrant services Refugee needs are complex, and so is the sector that supports them. Different services are provided...
STAKEHOLDER RESEARCH AND COMMUNICATION STRATEGY contentgroup was engaged to produce a Communication Strategy for one of Geoscience Australia’s Priority Programs – Exploring for the Future...
90-minute high-profile Webinar event The Global Ocean Policy Section within the Department of Agriculture, Water and the Environment required contentgroup to produce a 90-minute, high-profile...
Series of 10 webinar events Due to the impacts of COVID-19, the Biosecurity Strategy and Reform Office within DAWE were unable to host their National...
Review of the biosecurity risks of prawns imported from all countries for human consumption The Animal Biosecurity Branch within the Department of Agriculture, Water and...
Strategic Partners and Delivery of a Full Suite of Communications Products/Services contentgroup and AustCyber have a strong and trusted relationship when it comes to collaboration...
Information Warfare Division, Department of Defence The Joint Cyber Directorate within the Information Warfare (IW) Division of Defence required a two-hour webinar to promote the...
The National Health Funding Body (NHFB) is an independent advisory body that partners with health organisations across federal, state and territory lines to provide advice...
Tourism Research Australia (TRA) equips the Australian tourism industry with information and data to strengthen its marketing and business decisions. In October 2017, TRA recognised...
Stepping Into Defence Industry video and webinar services The CDIC recently required a one-hour video package (the Stepping into Defence Industry product that was launched...
Long Range High-Frequency communications is an important sovereign Defence capability that partners with other Australian Defence Force (ADF) long range communications capabilities such as satellite...
industry engagement strategy and supporting collateral In November 2019, contentgroup was engaged by CapabilityAcquisition and Sustainment Group (CASG) to support the SEA1442 Phase 5industry engagement...
Communication and Engagement Strategy & Full Brand Collateral Suite Design Aboriginal and Torres Strait Islander communities are making exciting things happen. As they create businesses...
A podcast for Government communication A podcast by contentgroup, GovComms explores the government communications industry through conversations with industry greats, experts, and innovators from around...