Biosecurity Risks of Imported Prawn Webinar
Review of the biosecurity risks of prawns imported from all countries for human consumption
The Animal Biosecurity Branch within the Department of Agriculture, Water and Environment recruited a contentgroup to produce a 2-hour webinar from our studio in the city centre.
The Department announced the release of the draft report for the Review of biosecurity risks of prawns imported from all countries for human consumption on 28 September 2020.
Following this release, the team sought a webinar to provide a highly targeted audience with the opportunity to hear from the Department, ask questions and comment about the draft report.
contentgroup worked closely with the Department to define and plan the parameters of the event. Following an initial consultation, we provided the Department with a link to share with their audience. This involved creating a registration page with approved fields and branding.
The live broadcast was very successful, with 56 audience questions being received during the Q&A segment. Many of these questions were asked live by contentgroup CEO and Founder David Pembroke, who has over a decade of interview experience in the news industry.
We used the technology platform, Zoom, to produce all elements of the event from the registration page through to the final delivery of data and analytics reports.
Following the event, the Department also received a recording of the broadcast and a proofread copy of the transcript.
The Department received a range of positive anecdotal feedback from audience members. A total of 123 individuals registered for the event. It achieved a 72% attendance rate and had a geographically diverse audience with people dialling in from not just Australia but Indonesia, Thailand, Malaysia and India.