Department of Agriculture–Compliance Division

Webinar Services

contentgroup was engaged by the Department of Agriculture (DA) Compliance Division to run a webinar explaining recent changes to one of their key compliance procedures, Automatic Entry Processing for Commodities (AEPCOMM).

The objective was to engage customs brokers and increase compliance with the arrangements to assist with the management of the Brown Marmorated Stink Bug. contentgroup provided an end-to-end solution for the webinar.

Services

Our process

In the lead up, we provided expert advice on content including promotional emails, registration content and the webinar script. We also managed registrations and operating protocols on behalf of the DA. We looked after all technical and operational aspects, including provision of studio, equipment and the webinar platform. Our team also hosted the webinar leaving the DA subject matter experts free to concentrate on delivering great content. After the webinar we reported on key reach and engagement metrics.

outcomes

The webinar attracted many registrations and strong conversation with a 75% attendance rate. The audience was highly engaged with an average “attentiveness” score of 100%. A poll of participants scored the webinar highly, including 8.7/10 for the registration process and 8.8/10 for the webinar technology. The webinar delivered immediate results for DA, with uptake of the compliance procedure increasing by 100% in the two weeks afterwards.

'We have used contentgroup for 3 consecutive years now for the broadcasting of our live webinars. Year after year contentgroup have provided us with all the technical and platform support our team has required to deliver a polished and professional webinar to our industry participants . Our work moves rapidly and so does contentgroup. They have a strong service culture, are proactive and adjust to our changes. Their knowledge, calm capability and service make us feel confident that we would deliver an appreciated product to our audience. We would use contentgroup again should the need arise.'
Angus Martin
Assistant Director, Legislative Reform and Assessment Policy, DAWE, Compliance Division
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