Digital Skills Organisation
The Digital Skills Organisation, otherwise known as DSO, is one of three Pilot Skills Organisations established by DESE as recommended by the Joyce Review into the Australian VET sector. The Pilot Skills Organisations were established to create greater alignment between industry and employers, and to provide an innovative approach to training graduates of the VET sector.
DSO was established as an incorporated entity in 2020, but it continues to be funded by the Australian Government Department of Education, Skills and Employment through the Delivering Skills for Today and Tomorrow package.
contentgroup was initially engaged to draft a communication and stakeholder engagement strategy as well as a tone of voice for the nascent DSO. After the delivery of this piece of work, DSO continued to engage contentgroup through DESE. Our team of graphic designers worked on a compelling visual identity for the organisation, and a Senior Communication Strategist acted as a part-time Communication Manager for the organisation, co-ordinating all communication activities including a website build, copywriting and establishing initial communication products.
Services
- Graphic design
- Communication strategy
- Temporary staffing
Personnel
- Rachel Lobley – Senior Communication Strategist, Project Lead
- Nick WIlliams – Senior Graphic Designer
- Bronwyn Shin – Senior Graphic Designer
- Emma Gray – Communication Strategist
Strategy and tone of voice
contentgroup produced a communication and stakeholder engagement strategy mapped tightly to the Direct to Citizen Communication and Engagement Framework. It was drafted in two sections – one focusing on the foundations of the organisation, and the other detailing a plan and recommendations to move forward.
The strategy included:
- Vision, mission, and objectives
- Risks and mitigations
- Communication benefits
- Governance framework
- Stakeholder analysis and mapping
- Key messages, channel planning, and recommendations for measurement.
The strategy was intended to provide long-term communication assets, as well as make recommendations for the immediate set-up of the organisation. The strategy will be used to brief the Executive team and map communication and marketing activity moving forward.
Since the organisation was newly-established, contentgroup also produced a tone of voice and brand personality document, laying out the identity and tone of the organisation moving forward. This tone of voice document was used to draft key messaging, and to guide the creation of a visual identity for the DSO.
Visual identity
Once the strategy and tone of voice were drafted, contentgroup’s team of graphic designers worked closely with the DSO Board to design a visual identity and logo for the brand. Two workshops were held to establish creative direction and select concepts from a range of mood boards and logo ideas. Once the final concept was chosen, the contentgroup design team put together a comprehensive style guide to ensure the brand could be effectively employed across a range of products.
Communication manager
A contentgroup Senior Strategist acted as an interim part-time Communication Manager for DSO. The work was extremely varied, and key responsibilities included but were not limited to:
- Co-ordination of website build with third-party supplier
- Copywriting, including all website copy
- Creation of preliminary communication products
- SEO recommendations
- Project management, including weekly meetings
Further engagement
After the successful completion of the initial DSO branding task, contentgroup was further engaged to design a number of pieces of brand collateral for the DSO team. This included:
- A Google Slide Deck
- Word document
- Letterhead
- Business cards
- Hubspot EDM design
RELATED PROJECTS
department of home affairs, commonwealth coordinator-general for migrant services Refugee needs are complex, and so is the sector that supports them. Different services are provided...
STAKEHOLDER RESEARCH AND COMMUNICATION STRATEGY contentgroup was engaged to produce a Communication Strategy for one of Geoscience Australia’s Priority Programs – Exploring for the Future...
Strategic Partners and Delivery of a Full Suite of Communications Products/Services contentgroup and AustCyber have a strong and trusted relationship when it comes to collaboration...
Tourism Research Australia (TRA) equips the Australian tourism industry with information and data to strengthen their marketing and business decisions. In October 2017, TRA recognised...
Long Range High Frequency communications is an important sovereign Defence capability that partners with other Australian Defence Force (ADF) long range communications capabilities such as...
industry engagement strategy and supporting collateral In November 2019, contentgroup was engaged by CapabilityAcquisition and Sustainment Group (CASG) to support the SEA1442 Phase 5industry engagement...
Strategic Communication and Stakeholder engagement strategy Critical Systems Branch (CSB) in the Department of Defence is responsible for acquiring and sustaining information technology systems in...
Strategic Communication and stakeholder engagement strategy The Capability Acquisition and Sustainment Group (CASG) purchases and maintains military equipment and supplies required for the Australian Defence...
Online Formative Assessment Initiative – Discovery Phase In March 2019, the Australian Government Department of Education, Skills and Employment commissioned contentgroup to develop and deliver...
Communication and Engagement Strategy & Full Brand Collateral Suite Design Aboriginal and Torres Strait Islander communities are making exciting things happen. As they create businesses...
A podcast for Government communication A podcast by contentgroup, GovComms explores the government communications industry through conversations with industry greats, experts, and innovators from around...
A podcast about the Australian Public Service The Australian Public Service (APS) is playing a critical role in delivering the Australian Government’s response to the...
contentgroup was engaged by Science Technology Australia to deliver social media training as part of their Superstars of STEM program. Superstars of STEM aims to...