Science Technology Australia–Superstars of STEM
contentgroup developed a tailored social media training course for the Superstars of STEM participants and delivered it across four webinar sessions.
The training course used contentgroup’s research in to the STEM space to ensure that the examples, statistics and exercises were tailored to the niche. The course covered all key social media platforms, including Facebook, Twitter, LinkedIn and Instagram and dealt with issues such as responding to cyberhate, the importance of the editorial calendar and a step-by-step guide to developing a social media strategy.
As well as the webinars, contentgroup designed a workbook for participants to take away and use to further their skills. Following the webinars, the participants indicated that their confidence in publishing content online was up by 60% and they had succeeded in increasing their online audiences by 53% overall.