The way we communicate is changing faster than ever. As we head into 2025, it’s clear that whether you’re working in a corporate office, creating […]
2025 Comms: The Ultimate Transformation Ahead View project »
Many may believe the Matildas are an overnight success story, but there is much going on behind the scenes that as communicators, we can learn from. So, what are those lessons in communication?
The Matildas’ Playbook: Scoring Big in Public Engagement and Social Media View project »
‘Spotify Wrapped‘ is a year-in-review of your listening habits. The summary captures your digital musical thumbprint, recalling the artists, songs, albums, and podcasts that filled your ears all year. And it’s a viral phenomenon.
I’m wrapped in Spotify Wrapped View project »
Having worked in the public sector for 11 years, I have read a lot. As a web publisher, I read policy, reports, articles and media
Stop readers in their tracks View project »
Continuous improvement is a concept that drives me. I’m fascinated with innovation and finding ways to continuously improve outcomes. Strong communication strategies include the Five
Continuously improving communication strategies View project »
Mitigating risk with social listening. Most Australian Federal Government social media accounts typically provide the public with news and information about services, or one-way communication,
Mitigating risk with social listening. View project »
Personas are semi-fictional representations of your ideal audience based on research and data. Personas can help government departments improve the way they create content and
Creating digital personas for your social media View project »
If you are publishing videos on social media without captions, you may be missing out on reaching a big part of your audience. Captions are
Watching videos with the sound off View project »
Earlier this month, Facebook announced a new brand for its parent company out of nowhere. The new capitalised font and colour-changing logo is being
Facebook’s rebrand: where it’s coming from and why it matters View project »
User engagement on Facebook dropped more than 50% while the number of posts have increased 24% (an extra 20,000 per day), in the last 18
Posts are up, engagement is down: The reality of Facebook for business View project »
2018 has been a theatrical year for social media leading to a lot of debates around data collection and distribution, anti-fake news measures and algorithms
The changing landscape of social media for government communication View project »
With over two-thirds of Australians checking social media daily, it’s no secret that social media is an important tool for the government to connect with
Social Media & Government: How to manage it successfully View project »
One of the great perks of working in government communications here in Canberra is access to the latest innovations and research on the Australian media
The Digital News Report: Australia 2018 in review View project »
In May 2018, contentgroup presented at the Local Government Communication Professionals Summit in Melbourne alongside Neryl East Communications. Held annually, the event assists local governments
Strengths in local government communication View project »
Thirty years after his conception, Crocodile Dundee once again sparked hype leading up to Super Bowl LII. It was a dream come true, our beloved
The strategy behind Tourism Australia’s Dundee reboot View project »
We’re facing a big problem in government communications, and it’s because our governments, Federal, state and local, have bloated websites and multiple social media platforms.
Merging your social channels 101 View project »
More than ever, government and the public sector must commit to building trust with citizens. We’ve said it before and we’ll say it again. For
Trust at the beating heart of communications View project »
How a medium-sized town in Arizona built a huge digital community At a time when the internet has us obsessed with increasing followers, likes, comments
City of Gilbert: A Government Gone Digital View project »
In an explosive start to 2018, Facebook founder Mark Zuckerberg announced in a Facebook post what we can expect from the platform this year. The
Facebook pushes for human interaction, bad news for marketers View project »
Chances are if you’re using influencer marketing to market to your niche market, the audience you’re marketing to know that you’re using influencer marketing. Makes
Forget the door, break a window: how to speak to your niche audience View project »
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