Mitigating risk with social listening.
Mitigating risk with social listening. Most Australian Federal Government social media accounts typically provide the public with news and information about services, or one-way communication, …
Social Media
Creating digital personas for your social media
Personas are semi-fictional representations of your ideal audience based on research and data. Personas can help government departments improve the way they create content and …
Creating digital personas for your social media View project »
Watching videos with the sound off
If you are publishing videos on social media without captions, you may be missing out on reaching a big part of your audience. Captions are …
Facebook’s rebrand: where it’s coming from and why it matters
Earlier this month, Facebook announced a new brand for its parent company out of nowhere. The new capitalised font and colour-changing logo is being …
Facebook’s rebrand: where it’s coming from and why it matters View project »
Posts are up, engagement is down: The reality of Facebook for business
User engagement on Facebook dropped more than 50% while posts have increased 24% (an extra 20,000 per day), in the last 18 months, according to …
Posts are up, engagement is down: The reality of Facebook for business View project »
The changing landscape of social media for government communication
2018 has been a theatrical year for social media leading to a lot of debates around data collection and distribution, anti-fake news measures and algorithms …
The changing landscape of social media for government communication View project »
The Digital News Report: Australia 2018 in review
One of the great perks of working in government communications here in Canberra is access to the latest innovations and research on the Australian media …
The Digital News Report: Australia 2018 in review View project »
The strategy behind Tourism Australia’s Dundee reboot
Thirty years after his conception, Crocodile Dundee once again sparked hype leading up to Super Bowl LII. It was a dream come true, our beloved …
The strategy behind Tourism Australia’s Dundee reboot View project »
Merging your social channels 101
We’re facing a big problem in government communications, and it’s because our governments, Federal, state and local, have bloated websites and multiple social media platforms. …
Trust at the beating heart of communications
More than ever, government and the public sector must commit to building trust with citizens. We’ve said it before and we’ll say it again. For …
City of Gilbert: A Government Gone Digital
How a medium-sized town in Arizona built a huge digital community At a time when the internet has us obsessed with increasing followers, likes, comments …
Facebook pushes for human interaction, bad news for marketers
In an explosive start to 2018, Facebook founder Mark Zuckerberg announced in a Facebook post what we can expect from the platform this year. Likelihood …
Facebook pushes for human interaction, bad news for marketers View project »
Our predictions for 2018
Guess who’s back, back again, contentgroupies back, tell a friend. (too much for so early on in the year?) Fine. But we are back, done …
How to make the most of Twitter’s 280 characters
If you have a Twitter account or have anything to do with social media, you would’ve heard by now the big news that hit the …
How to make the most of Twitter’s 280 characters View project »
What government can learn from sport and social media
Cast your mind back to before the internet. How did organisations build an audience? Quality products and services? A trendy image? Clever marketing? Word of …
What government can learn from sport and social media View project »
How Defence streamlines recruitment in the Digital Age
To learn more about ideas discussed in the post, listen to the InTransition podcast with former head of marketing at Defence Force Recruiting, Pat Duffy. …
How Defence streamlines recruitment in the Digital Age View project »
Authenticity, government and social media
Those of us who’ve worked in government communications for any length of time have probably had a conversation with someone from Business Area X that …
Case study: Government and Influencers
By now we should all know that influencers are a successful marketing tool, we know what they are and the general idea behind them (if …
Data footprint paves the way for world of stories
It’s a fact. Communicators love finding inventive ways to tell poignant stories – even more so when audience data shows they are hitting the mark. …
Data footprint paves the way for world of stories View project »
Twitter set to double its character limit – why? And what does it mean for your comms strategy?
NEWS UPDATE: Twitter set to double character limit – what does it mean for your comms strategy? It could be the best possible move for …