Mitigating risk with social listening.
Mitigating risk with social listening. Most Australian Federal Government social media accounts typically provide the public with news and information about services, or one-way communication, …
Social Media
Creating digital personas for your social media
Personas are semi-fictional representations of your ideal audience based on research and data. Personas can help government departments improve the way they create content and …
Creating digital personas for your social media View project »
Watching videos with the sound off
If you are publishing videos on social media without captions, you may be missing out on reaching a big part of your audience. Captions are …
Facebook’s rebrand: where it’s coming from and why it matters
Earlier this month, Facebook announced a new brand for its parent company out of nowhere. The new capitalised font and colour-changing logo is being …
Facebook’s rebrand: where it’s coming from and why it matters View project »
Posts are up, engagement is down: The reality of Facebook for business
User engagement on Facebook dropped more than 50% while the number of posts have increased 24% (an extra 20,000 per day), in the last 18 …
Posts are up, engagement is down: The reality of Facebook for business View project »
The changing landscape of social media for government communication
2018 has been a theatrical year for social media leading to a lot of debates around data collection and distribution, anti-fake news measures and algorithms …
The changing landscape of social media for government communication View project »
Social Media & Government: How to manage it successfully
With over two-thirds of Australians checking social media daily, it’s no secret that social media is an important tool for the government to connect with …
Social Media & Government: How to manage it successfully View project »
The Digital News Report: Australia 2018 in review
One of the great perks of working in government communications here in Canberra is access to the latest innovations and research on the Australian media …
The Digital News Report: Australia 2018 in review View project »
Strengths in local government communication
In May 2018, contentgroup presented at the Local Government Communication Professionals Summit in Melbourne alongside Neryl East Communications. Held annually, the event assists local governments …
The strategy behind Tourism Australia’s Dundee reboot
Thirty years after his conception, Crocodile Dundee once again sparked hype leading up to Super Bowl LII. It was a dream come true, our beloved …
The strategy behind Tourism Australia’s Dundee reboot View project »
Merging your social channels 101
We’re facing a big problem in government communications, and it’s because our governments, Federal, state and local, have bloated websites and multiple social media platforms. …
Trust at the beating heart of communications
More than ever, government and the public sector must commit to building trust with citizens. We’ve said it before and we’ll say it again. For …
City of Gilbert: A Government Gone Digital
How a medium-sized town in Arizona built a huge digital community At a time when the internet has us obsessed with increasing followers, likes, comments …
Facebook pushes for human interaction, bad news for marketers
In an explosive start to 2018, Facebook founder Mark Zuckerberg announced in a Facebook post what we can expect from the platform this year. The …
Facebook pushes for human interaction, bad news for marketers View project »
Forget the door, break a window: how to speak to your niche audience
Chances are if you’re using influencer marketing to market to your niche market, the audience you’re marketing to know that you’re using influencer marketing. Makes …
Forget the door, break a window: how to speak to your niche audience View project »
Our predictions for 2018
Guess who’s back, back again, contentgroupies back, tell a friend. (too much for so early on in the year?) Fine. But we are back, done …
Communication Predictions 2017, in review
One year ago (almost to the day) the contentgroup team made our communication predictions for 2017. The year’s almost out, so just how on the …
contentgroup highlights, 2017
contentgroup highlights 2017 As the contentgroupies gear up for a bit of festive downtime, it’s a perfect time to sit down and reflect on the …
5 PR trends every public-sector professional needs to know and act on
*Nervously risking the disdain of our readers for pointing out the obvious*… technology has changed the way that government departments can reach and communicate with …
5 PR trends every public-sector professional needs to know and act on View project »
How to make the most of Twitter’s 280 characters
If you have a Twitter account or have anything to do with social media, you would’ve heard by now the big news that hit the …
How to make the most of Twitter’s 280 characters View project »