Mitigating risk with social listening.
Mitigating risk with social listening. Most Australian Federal Government social media accounts typically provide the public with news and information about services, or one-way communication, …
Mitigating risk with social listening. Most Australian Federal Government social media accounts typically provide the public with news and information about services, or one-way communication, …
Personas are semi-fictional representations of your ideal audience based on research and data. Personas can help government departments improve the way they create content and …
Creating digital personas for your social media View project »
If you are publishing videos on social media without captions, you may be missing out on reaching a big part of your audience. Captions are …
Earlier this month, Facebook announced a new brand for its parent company out of nowhere. The new capitalised font and colour-changing logo is being …
Facebook’s rebrand: where it’s coming from and why it matters View project »
User engagement on Facebook dropped more than 50% while the number of posts have increased 24% (an extra 20,000 per day), in the last 18 …
Posts are up, engagement is down: The reality of Facebook for business View project »
2018 has been a theatrical year for social media leading to a lot of debates around data collection and distribution, anti-fake news measures and algorithms …
The changing landscape of social media for government communication View project »
With over two-thirds of Australians checking social media daily, it’s no secret that social media is an important tool for the government to connect with …
Social Media & Government: How to manage it successfully View project »
One of the great perks of working in government communications here in Canberra is access to the latest innovations and research on the Australian media …
The Digital News Report: Australia 2018 in review View project »
In May 2018, contentgroup presented at the Local Government Communication Professionals Summit in Melbourne alongside Neryl East Communications. Held annually, the event assists local governments …
Thirty years after his conception, Crocodile Dundee once again sparked hype leading up to Super Bowl LII. It was a dream come true, our beloved …
The strategy behind Tourism Australia’s Dundee reboot View project »
We’re facing a big problem in government communications, and it’s because our governments, Federal, state and local, have bloated websites and multiple social media platforms. …
More than ever, government and the public sector must commit to building trust with citizens. We’ve said it before and we’ll say it again. For …
How a medium-sized town in Arizona built a huge digital community At a time when the internet has us obsessed with increasing followers, likes, comments …
In an explosive start to 2018, Facebook founder Mark Zuckerberg announced in a Facebook post what we can expect from the platform this year. The …
Facebook pushes for human interaction, bad news for marketers View project »
Chances are if you’re using influencer marketing to market to your niche market, the audience you’re marketing to know that you’re using influencer marketing. Makes …
Forget the door, break a window: how to speak to your niche audience View project »
Guess who’s back, back again, contentgroupies back, tell a friend. (too much for so early on in the year?) Fine. But we are back, done …
One year ago (almost to the day) the contentgroup team made our communication predictions for 2017. The year’s almost out, so just how on the …
contentgroup highlights 2017 As the contentgroupies gear up for a bit of festive downtime, it’s a perfect time to sit down and reflect on the …
*Nervously risking the disdain of our readers for pointing out the obvious*… technology has changed the way that government departments can reach and communicate with …
5 PR trends every public-sector professional needs to know and act on View project »
If you have a Twitter account or have anything to do with social media, you would’ve heard by now the big news that hit the …
How to make the most of Twitter’s 280 characters View project »