To nudge or to shove? That is the question
“Be braver. Stand up. Lean in. Speak out.” Hearing these words made me sit up a bit straighter in my seat at a recent iPAA breakfast. While the phrase evoked influencers I admire such as Sheryl Sandberg, it was the charismatic Alex...
The undeniable power of the influencer
Using influencers to promote your brand is the modern-day equivalent of word-of-mouth recommendations. As audiences, we tend to trust them more than brands (often the same brands they’re working for) and feel more personally invested...
Why I don’t like Twitter (and why you don’t have to either)
Facebook and Twitter, or facebookandtwitter (said with one breath) are synonymous with social media; they’re the real MVP’s, the go-to guys. They’re complementary, different, yet equally influential powerhouses that have rightfully...
You’re so vain: don’t fall victim to vanity metrics on social media
We’ve all been there. Our Facebook page has finally started gaining likes and we’re ready to tell the whole office we’ve finally made it. If our social media accounts are gaining likes and followers, surely this must mean we’re doing...
The importance of social media for government
Social media is used by citizens all across the globe; however, not all government departments are using social media to its full potential. Social media is one of the few digital avenues offering two-way communication, giving the...
Live Audio is coming to Facebook
A new way of communicating with audiences will soon be available to anyone with a Facebook page and a smartphone. Just before Christmas Facebook announced the introduction of Live Audio, which lets mobile device users broadcast audio...
Social media’s impact on the 2016 US Presidential Election
In an ever-changing media landscape, we continue to see social media sites wield more influence over traditional media platforms. According to Facebook’s Chief Operating Officer Sheryl Sandberg, Facebook helped more than 2 million...
Putting the customer first: Communication lessons from the 2016 Census
For brands who are selling a product or service, putting customer service at the centre of their communications approach is a no-brainer - but what about the government? The 2016 Census contained important lessons for government...
The social media statistics we can’t ignore
How can government connect with citizens in the age of social media? Use our infographic of the most popular social media platform statistics to help consider your own approach....
How you can use user generated content on Instagram
What's the secret behind successful Instragram accounts which result in cult followings? How do you build user generated content into your Instagram strategy?...
The Case for Facebook in the public sector
In the public sector, Facebook is referred to as the F-word. Here are three things you need to say to your executive to make them reconsider their policy on Facebook....
Great examples of social media marketing in government
Whether your objective is to increase awareness, decrease call centre costs or change behaviour, if used correctly, social media can be a powerful channel. Here are 5 of the greatest examples of social media marketing in the public sector....
Three benefits of using LinkedIn effectively for public servants
Many public servants may think that LinkedIn is irrelevant to them due to the nature of their work and the unnecessary need to sell their services or make a business deal. However, public servants can benefit from using LinkedIn in...
3 tips for using social media as a not-for-profit
How to overcome your marketing budget as a not-for-profit by using social media to reach your audiences. These 3 tips will increase engagement and grow your community....
Three benefits of Facebook advertising
For minimal cost and effort, Facebook Advertising can help you can achieve excellent results. Read on for three benefits of Facebook advertising....
Five common Twitter mistakes that you probably don’t know you’re making
With approximately 2,800,000 active Australians users, you should be using the Twitter platform to your full advantage. However, this is not always the case. Here are five common Twitter mistakes that could be impacting on your engagement...
3 tips to help you curate content your audience will love
In the world of content marketing we are all publishers, but sharing content from other parts of the web is also an essential part of any content marketing strategy. Content curation can help you fill the gaps to provide useful,...
Why government should be using Facebook Dark Posts
Lately there have been quite a number of people grumbling at Facebook’s algorithm changes. There is some help out there though. In this blog we explain what Facebook Dark Posts are and why every government department should implement...
Great examples of content marketing in Government
There are some attention grabbing examples of content marketing in government emerging. Let’s explore them....
Seizing Your Video Content
The Australian Government missed their chance to capitalise using video content. Samir Mane reveals why they should be taking notes from the US Government....
