Authenticity, government and social media
Those of us who’ve worked in government communications for any length of time have probably had a conversation with someone from Business Area X that started something like “I want to do 12 Facebook posts to tell people about this th...
Case studies: Government and Influencers
By now we should all know that influencers are a successful marketing tool, we know what they are and the general idea behind them (if you need a refresh, visit our previous blog on the topic here). Let’s get practical and have a look ...
Data footprint paves the way for world of stories
It’s a fact. Communicators love finding inventive ways to tell poignant stories – even more so when audience data shows they are hitting the mark. At this year’s Content Marking World conference in Cleveland, USA this message came ...
Twitter set to double its character limit – why? And what does it mean for your comms strategy?
NEWS UPDATE: Twitter set to double character limit – what does it mean for your comms strategy? It could be the best possible move for the ailing social media platform, with user numbers stagnating on the platform and those who were on...
Listen: If you’re writing for everyone, you’re writing for no one
Brody Dorland, long time #contentgroupie and founder of content creation and workflow platform Divvy HQ, sits down with Dave Polglase, our Head of Consulting, to talk all things content marketing. With more organisations making the...
Social media on the campaign trail: how Obama and Trump got the upper hand
The US presidential race has always been an enigma; how do candidates gain popularity and boost your voter numbers? Historically, this has been about getting your face out there; billboards, TV interviews, aim for a front page shaking hand...
When less isn’t more – pitfalls of link shortening
As communicators, we’re always searching for new tools to help shape our content and boost audience engagement. In a world of short word limits and shorter attention spans shortening links to websites is commonplace in a bid to make a ...
Pssst! Here’s what you’re missing in your social media strategy
In the content communication world, we are constantly asking “how can we better connect with our audience using social media?” We know it can be done, we’ve all heard about a tweet that can #BreakTheInternet (thank you @KimKardashi...
To nudge or to shove? That is the question
“Be braver. Stand up. Lean in. Speak out.” Hearing these words made me sit up a bit straighter in my seat at a recent iPAA breakfast. While the phrase evoked influencers I admire such as Sheryl Sandberg, it was the charismatic Alex...
The undeniable power of the influencer
Using influencers to promote your brand is the modern-day equivalent of word-of-mouth recommendations. As audiences, we tend to trust them more than brands (often the same brands they’re working for) and feel more personally invested...
Why I don’t like Twitter (and why you don’t have to either)
Facebook and Twitter, or facebookandtwitter (said with one breath) are synonymous with social media; they’re the real MVP’s, the go-to guys. They’re complementary, different, yet equally influential powerhouses that have rightfully...
You’re so vain: don’t fall victim to vanity metrics on social media
We’ve all been there. Our Facebook page has finally started gaining likes and we’re ready to tell the whole office we’ve finally made it. If our social media accounts are gaining likes and followers, surely this must mean we’re doing...
The importance of social media for government
Social media is used by citizens all across the globe; however, not all government departments are using social media to its full potential. Social media is one of the few digital avenues offering two-way communication, giving the...
Live Audio is coming to Facebook
A new way of communicating with audiences will soon be available to anyone with a Facebook page and a smartphone. Just before Christmas Facebook announced the introduction of Live Audio, which lets mobile device users broadcast audio...
Social media’s impact on the 2016 US Presidential Election
In an ever-changing media landscape, we continue to see social media sites wield more influence over traditional media platforms. According to Facebook’s Chief Operating Officer Sheryl Sandberg, Facebook helped more than 2 million...
Putting the customer first: Communication lessons from the 2016 Census
For brands who are selling a product or service, putting customer service at the centre of their communications approach is a no-brainer - but what about the government? The 2016 Census contained important lessons for government...
The social media statistics we can’t ignore
How can government connect with citizens in the age of social media? Use our infographic of the most popular social media platform statistics to help consider your own approach....
How you can use user generated content on Instagram
What's the secret behind successful Instragram accounts which result in cult followings? How do you build user generated content into your Instagram strategy?...
The Case for Facebook in the public sector
In the public sector, Facebook is referred to as the F-word. Here are three things you need to say to your executive to make them reconsider their policy on Facebook....
Great examples of social media marketing in government
Whether your objective is to increase awareness, decrease call centre costs or change behaviour, if used correctly, social media can be a powerful channel. Here are 5 of the greatest examples of social media marketing in the public sector....
