The strategy behind Tourism Australia’s Dundee reboot
Listen to our exclusive conversation with Lisa Ronson, Chief Marketing Officer at Tourism Australia Thirty years after his conception, Crocodile Dundee once again sparked hype leading up to Super Bowl LII. It was a dream come true, our b...
The importance of merging your social media accounts
We’re facing a big problem in government communications, and it’s because our governments, Federal, state and local, have bloated websites and multiple social media platforms. There are too many sources of information and for citizen...
Trust at the beating heart of communications
More than ever, government and the public sector must commit to building trust with citizens. We’ve said it before and we’ll say it again. For communication between government and citizens to be successful, there is one ingredient th...
Case Study: The City of Gilbert
How a medium-sized town in Arizona built a huge digital community At a time when the internet has us obsessed with increasing followers, likes, comments and shares, communicators will try just about anything to engage their audience. As ...
Facebook pushes for human interaction, bad news for marketers
In an explosive start to 2018, Facebook founder Mark Zuckerberg announced in a Facebook post what we can expect from the platform this year. Likelihood is, if you’re reading this article, you’re not gonna like it. This update’s foc...
Our predictions for 2018
Guess who’s back, back again, contentgroupies back, tell a friend. (too much for so early on in the year?) Fine. But we are back, done reflecting on the successes in 2017 and intent on making 2018 our best yet. While we brush the dust ...
How to make the most of Twitter’s 280 characters
If you have a Twitter account or have anything to do with social media, you would’ve heard by now the big news that hit the streets of the social media scene… The infamous character limit has grown and is now at 280. This is HUGE new...
What the sporting world teaches us about social media
Cast your mind back to before the internet. How did organisations build an audience? Quality products and services? A trendy image? Clever marketing? Word of mouth? Or, maybe an audience grew from something as simple as a physical locati...
How Defence streamlines recruitment in the Digital Age
To learn more about ideas discussed in the post, listen to the InTransition podcast with former head of marketing at Defence Force Recruiting, Pat Duffy. It’s fair to say that marketing has changed significantly over the past 20 year...
Authenticity, government and social media
Those of us who’ve worked in government communications for any length of time have probably had a conversation with someone from Business Area X that started something like “I want to do 12 Facebook posts to tell people about this th...
Case study: Government and Influencers
By now we should all know that influencers are a successful marketing tool, we know what they are and the general idea behind them (if you need a refresh, visit our previous blog on the topic here). Let’s get practical and have a look ...
Data footprint paves the way for world of stories
It’s a fact. Communicators love finding inventive ways to tell poignant stories – even more so when audience data shows they are hitting the mark. At this year’s Content Marking World conference in Cleveland, USA this message came ...
Twitter set to double its character limit – why? And what does it mean for your comms strategy?
NEWS UPDATE: Twitter set to double character limit – what does it mean for your comms strategy? It could be the best possible move for the ailing social media platform, with user numbers stagnating on the platform and those who were on...
Listen: If you’re writing for everyone, you’re writing for no one
Brody Dorland, long time #contentgroupie and founder of content creation and workflow platform Divvy HQ, sits down with Dave Polglase, our Head of Consulting, to talk all things content marketing. With more organisations making the...
Social media on the campaign trail: how Obama and Trump got the upper hand
The US presidential race has always been an enigma; how do candidates gain popularity and boost your voter numbers? Historically, this has been about getting your face out there; billboards, TV interviews, aim for a front page shaking hand...
When less isn’t more – pitfalls of link shortening
As communicators, we’re always searching for new tools to help shape our content and boost audience engagement. In a world of short word limits and shorter attention spans shortening links to websites is commonplace in a bid to make a ...
Here’s what you’re missing in your social media strategy
In the content communication world, we are constantly asking “how can we better connect with our audience using social media?” We know it can be done, we’ve all heard about a tweet that can #BreakTheInternet (thank you @KimKardashi...
The undeniable power of the influencer
Using influencers to promote your brand is the modern-day equivalent of word-of-mouth recommendations. As audiences, we tend to trust them more than brands (often the same brands they’re working for) and feel more personally invested...
Why I don’t like Twitter (and why you don’t have to either)
Facebook and Twitter, or facebookandtwitter (said with one breath) are synonymous with social media; they’re the real MVP’s, the go-to guys. They’re complementary, different, yet equally influential powerhouses that have rightfully...
The importance of social media for government
Social media is used by citizens all across the globe; however, not all government departments are using social media to its full potential. Social media is one of the few digital avenues offering two-way communication, giving the...