How to get attention on social media: An interview with the Attention Seeker’s Jony Lee
I’m Aleyn, and I work as a communications specialist at contentgroup. One of my favourite parts of the job is creating TikTok content for Rugby […]
Social Media
Five Government social media pages that get it right
A few years ago, if you’d said, “government social media” and “engaging” in the same sentence, I probably would’ve rolled my eyes. It felt like
Five Government social media pages that get it right View project »
2025 Comms: The Ultimate Transformation Ahead
The way we communicate is changing faster than ever. As we head into 2025, it’s clear that whether you’re working in a corporate office, creating
2025 Comms: The Ultimate Transformation Ahead View project »
The Matildas’ Playbook: Scoring Big in Public Engagement and Social Media
Many may believe the Matildas are an overnight success story, but there is much going on behind the scenes that as communicators, we can learn from. So, what are those lessons in communication?
The Matildas’ Playbook: Scoring Big in Public Engagement and Social Media View project »
I’m wrapped in Spotify Wrapped
‘Spotify Wrapped‘ is a year-in-review of your listening habits. The summary captures your digital musical thumbprint, recalling the artists, songs, albums, and podcasts that filled your ears all year. And it’s a viral phenomenon.
I’m wrapped in Spotify Wrapped View project »
Stop readers in their tracks
Having worked in the public sector for 11 years, I have read a lot. As a web publisher, I read policy, reports, articles and media
Stop readers in their tracks View project »
Continuously improving communication strategies
Continuous improvement is a concept that drives me. I’m fascinated with innovation and finding ways to continuously improve outcomes. Strong communication strategies include the Five
Continuously improving communication strategies View project »
Mitigating risk with social listening.
Mitigating risk with social listening. Most Australian Federal Government social media accounts typically provide the public with news and information about services, or one-way communication,
Mitigating risk with social listening. View project »
Creating digital personas for your social media
Personas are semi-fictional representations of your ideal audience based on research and data. Personas can help government departments improve the way they create content and
Creating digital personas for your social media View project »
Watching videos with the sound off
If you are publishing videos on social media without captions, you may be missing out on reaching a big part of your audience. Captions are
Watching videos with the sound off View project »
Facebook’s rebrand: where it’s coming from and why it matters
Earlier this month, Facebook announced a new brand for its parent company out of nowhere. The new capitalised font and colour-changing logo is being
Facebook’s rebrand: where it’s coming from and why it matters View project »
Posts are up, engagement is down: The reality of Facebook for business
User engagement on Facebook dropped more than 50% while the number of posts have increased 24% (an extra 20,000 per day), in the last 18
Posts are up, engagement is down: The reality of Facebook for business View project »
The changing landscape of social media for government communication
2018 has been a theatrical year for social media leading to a lot of debates around data collection and distribution, anti-fake news measures and algorithms
The changing landscape of social media for government communication View project »
Social Media & Government: How to manage it successfully
With over two-thirds of Australians checking social media daily, it’s no secret that social media is an important tool for the government to connect with
Social Media & Government: How to manage it successfully View project »
The Digital News Report: Australia 2018 in review
One of the great perks of working in government communications here in Canberra is access to the latest innovations and research on the Australian media
The Digital News Report: Australia 2018 in review View project »
Strengths in local government communication
In May 2018, contentgroup presented at the Local Government Communication Professionals Summit in Melbourne alongside Neryl East Communications. Held annually, the event assists local governments
Strengths in local government communication View project »
The strategy behind Tourism Australia’s Dundee reboot
Thirty years after his conception, Crocodile Dundee once again sparked hype leading up to Super Bowl LII. It was a dream come true, our beloved
The strategy behind Tourism Australia’s Dundee reboot View project »
Merging your social channels 101
We’re facing a big problem in government communications, and it’s because our governments, Federal, state and local, have bloated websites and multiple social media platforms.
Merging your social channels 101 View project »
Trust at the beating heart of communications
More than ever, government and the public sector must commit to building trust with citizens. We’ve said it before and we’ll say it again. For
Trust at the beating heart of communications View project »
City of Gilbert: A Government Gone Digital
How a medium-sized town in Arizona built a huge digital community At a time when the internet has us obsessed with increasing followers, likes, comments
City of Gilbert: A Government Gone Digital View project »