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10 July, 2018Content Communication, Strategic Communication, Tips, , , , , , , , , Jess Bauer

The Ultimate 10 Step Content Creation Checklist for Government Communications

Your website is one of the first places people will look for information about your government department or agency. It represents who you are, what you value and gives insight into what you can offer to your audience. Recently, we condu...

10 October, 2017Content Communication, Strategic Communication, Tips, , , , , , , , , , , , , , , , , , Hillary Lang

The psychology of colour

Communication relies heavily on how your content resonates with your audience- how do they feel after engaging with you? Do you want them to feel educated? Engaged? Angered? Inspired? Break through the noise is by designing your content ...

5 October, 2017Social Media, Strategic Communication, Tips, , , , , , , , , , , , , , , , , , , , , , , , , , , Jessica Frecklington, jessica

Data footprint paves the way for world of stories

It’s a fact. Communicators love finding inventive ways to tell poignant stories – even more so when audience data shows they are hitting the mark. At this year’s Content Marking World conference in Cleveland, USA this message came ...

29 September, 2017Content Communication, Social Media, Strategic Communication, Tips, , , , , , , , , , , Lydia Stevens

Twitter set to double its character limit – why? And what does it mean for your comms strategy?

NEWS UPDATE: Twitter set to double character limit – what does it mean for your comms strategy? It could be the best possible move for the ailing social media platform, with user numbers stagnating on the platform and those who were on...

4 September, 2017Social Media, Tips, , , , , , , , , , , , , , , , Admin

When less isn’t more – pitfalls of link shortening

As communicators, we’re always searching for new tools to help shape our content and boost audience engagement. In a world of short word limits and shorter attention spans shortening links to websites is commonplace in a bid to make a ...

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