Artificial Intelligence (AI) is the elephant in the room in any discussion about content creation currently. To put it in context, ChatGPT is the fastest …
Building your content career in the age of AI View project »
What if you could write the first draft of your next communication strategy in under five minutes? Artificial Intelligence (AI) is rapidly becoming more practical …
How government communicators could leverage AI to achieve their objectives View project »
Having worked in the public sector for 11 years, I have read a lot. As a web publisher, I read policy, reports, articles and media …
Continuous improvement is a concept that drives me. I’m fascinated with innovation and finding ways to continuously improve outcomes. Strong communication strategies include the Five …
Continuously improving communication strategies View project »
Is ‘media training’ still relevant and useful? The answer is yes. To get better on-camera, you need to be proactive in improving your media interviews …
5 questions to ask before choosing your next media training View project »
The Australian Federal Government’s adoption of the WCAG 2.0 Web Accessibility Guidelines requires video content on government websites to be captioned. This tutorial walks through how to use Youtube Automatic Captions to caption your videos and remove errors which may alienate your viewers.
Be honest, when was the last time you reviewed your audience personas? Unless it was within the last three months, they might need a post-pandemic …
Post-Pandemic Audience Personas: do you still know who you’re talking to? View project »
There is no denying that it has been a strange past month. Travel restrictions, business closures, empty streets, social distancing…it is an easy time to …
A work that works for you – The value of positive culture View project »
Webcams are great for videoconferences, but if you want to make a presentation or livestream from your desk look better, you can use your phone. …
Last thursday, Chief Minister Andrew Barr announced that, due to the Covid-19 crisis, Australian Public Service departments will be making the shift to working from …
In our current climate the interest in and demand to work remotely has increased. We see our home as a place for relaxation and rest, …
At the start of 2020, England rugby coach and contentgroup ambassador Eddie Jones visited Canberra to raise funds for the ACT Rural Fire Service. Along …
If you are publishing videos on social media without captions, you may be missing out on reaching a big part of your audience. Captions are …
As communicators, both in the private and public sectors alike, we’re always looking for new ways to demonstrate the value of our work. Whether a …
What case studies can do for your communication strategy View project »
Your website is one of the first places people will look for information about your government department or agency. It represents who you are, what …
The Ultimate 10 Step Content Creation Checklist for Government Communications View project »
No—it’s not a joke. Our profession is renowned for it’s lack of mathematical ability but we can count to two. That’s how many it takes …
How many communicators does it take to do an audit? View project »
We need to talk about measurement and evaluation. Most of us usually tune out when it’s brought up. People find measurement and evaluation too expensive, …
The three O’s that will make your campaigns and programs the best they can be View project »
As a Government communicator, it’s important to get your message across simply and clearly. The best way to do this is by using plain English. …
Write less, say more: the plain English guide for Government communicators View project »
User engagement on Facebook dropped more than 50% while the number of posts have increased 24% (an extra 20,000 per day), in the last 18 …
Posts are up, engagement is down: The reality of Facebook for business View project »
How to make space for creativity – five tips you can implement today When things are moving at pace, it’s all too easy to forget …
Making space for creativity – five tips you can implement today View project »
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