GovComms Festival Keynote
The GovComms Festival: 11 weeks ago an idea, today a reality. 170 speakers from 17 countries. More than 100 plus hours of content on 5 …
Content Communication
How to build your communication strategy from scratch
Starting from a blank page? Challenge accepted. Depending on who you’re asking, starting a communication strategy from scratch can be an exciting prospect or a …
How to build your communication strategy from scratch View project »
David Pembroke finalist in Australian Defence Industry Awards
contentgroup CEO and Founder, David Pembroke, has been named as a finalist in the Defence Connect Australian Defence Industry Awards for Marketing/Communications Professional of the …
David Pembroke finalist in Australian Defence Industry Awards View project »
A communicator’s guide to… cloud technology
You may not know it, but the usage of cloud technology has skyrocketed during 2020. The COVID-19 pandemic has sparked a cloud revolution which is …
Moving from reactive to proactive communications
When a policy or program is launched, good communications are vital to ensure the audience hears, understands and engages with it. Despite its importance, internal …
Moving from reactive to proactive communications View project »
Five tips for an effective work email
Whether you use Outlook or Gmail or any email platform in fact, email has become a ubiquitous aspect of the office worker experience. It is …
A Communicator’s Guide To … nudge theory
Nudge theory represents a game-changing tool for communicators seeking to influence their audience. Better yet, it’s expected to grow even more popular with the explosion …
Understanding your target audience by understanding their lived experiences
At contentgroup we focus upon communication and engagement between government and the citizens of Australia. We do this because the public service across Australian has …
Understanding your target audience by understanding their lived experiences View project »
6 Tips for Writing in Plain English
The ability to write in plain English is one of the most in-demand skills for communicators. If you’re trying to write in plain English, what …
A communicator’s guide to… chatbots
A Communicator’s guide to… is a monthly blog series tackling the latest trends in technology relate to government communications Chatbots present communicators with an important …
Misinformation: why is it so hard to get rid of?
If you’re anything like me, you ask yourself the same question every time you open up a news app! Despite widespread fact-checking on topics as …
Misinformation: why is it so hard to get rid of? View project »
9 tips for starting and sustaining a successful podcast
Podcasting is officially a thing. It came and went and is now back with a bang. The growth in popularity is tied to a few …
9 tips for starting and sustaining a successful podcast View project »
Post-Pandemic Personas: do you still know who you’re talking to?
Be honest, when was the last time you reviewed your audience personas? Unless it was within the last three months, they might need a post-pandemic …
Post-Pandemic Personas: do you still know who you’re talking to? View project »
The power of a good idea – and having a dig
I’m not sure if you’ve caught up with it, but I highly recommend a series called Some Good News, the brainchild of American actor and …
Tips for better smart phone videos
Webcams are great for videoconferences, but if you want to make a presentation or livestream from your desk look better, you can use your phone. …
What Eddie Jones and others have taught me during the COVID-19 pandemic
1. Clarify, Clarify, Clarify – I did a cracking podcast with a bloke called Sree Sreenivasan, a former journalism lecturer and digital innovator in New …
What Eddie Jones and others have taught me during the COVID-19 pandemic View project »
4 Tips on how to engage your audience with your content communication
There has never been a better time to start storytelling to explain your policy, program, service or regulation. During the Covid 19 pandemic, people are …
4 Tips on how to engage your audience with your content communication View project »
Watching videos with the sound off
If you are publishing videos on social media without captions, you may be missing out on reaching a big part of your audience. Captions are …
Eddie Jones’s most trusted confidant: the man who took on haka
David Pembroke talks to England’s coach most days, advising him on how to win pre-match battles, hears Alex Lowe Alex Lowe, Deputy Rugby Correspondent Thursday …
Eddie Jones’s most trusted confidant: the man who took on haka View project »
Merry Christmas & 2019 Wrap Up Remarks from CEO and Founder David Pembroke
Merry Xmas. “And David, by the way, you do know don’t you that you have to do a blog for the last newsletter of the …
Merry Christmas & 2019 Wrap Up Remarks from CEO and Founder David Pembroke View project »