Building the perfect interview script
Video script preparation is crucial to constructing a great interview. Scripting, especially for interviews, leads the conversation safely from A to B without crashing and burning along the way. Without a solid video script, inexperience...
The social media trends you should pay attention to
The world of social media is constantly changing, bringing new trends, ideas and unspoken rules each year. It’s important to stay on top of these trends to ensure your social media strategy is as up to date as possible. Learning about ...
What’s your personal brand?
Personal branding. Sounds weird, right? But it might just be the thing to move your career to the next level. Having a strong personal brand is a great way to protect and control your career progress, as well as your position in a cut-th...
Checking it once, checking it twice: 18 tips for editing and proofreading
Great content is engaging, focussed and simple. It is delivered through the right channels, with the target audience in mind and not least of all, free from errors. Below are our top tips for editing and proofreading to help make sure yo...
Want cut-through communication? Call in the creatives!
In the past, the idea of government professionals drawing inspiration from pop culture or using humour to create cut-through communication would have been unheard of, if not downright ridiculous. But that was before the rise of digital m...
Time flies, when you’re having fun! 2018 staff highlights
They say time goes faster the older you get. We’re not too sure if the same thing applies for businesses, but if it does, contentgroup’s 21st year sure has been a busy one. With the festive season just around the corner, we hit the ...
Webinar: Getting your content right for 2019
2018 has been a year when Government departments and other public sector organisations at all levels across Australia have stepped up their publishing efforts: from supercharging their social media strategies to building in-house...
The three O’s that will make your campaigns and programs the best they can be
We need to talk about measurement and evaluation. Most of us usually tune out when it’s brought up. People find measurement and evaluation too expensive, too time consuming, too difficult, too boring, or think that what they are doing ...
Are Webinars part of your stakeholder engagement strategy for 2019? They should be.
From improving and building effective stakeholder engagement, to helping you reach your business goals sooner, webinars are a powerful tool that should form part of your communication toolkit in 2019. Here at contentgroup we’ve noticed...
The Year of Content: What the Deloitte Media Consumer Survey means for 2019
“It’s the year of content. And the pickings are plentiful for consumers who increasingly expect an ‘all access’ pass to media and entertainment.” – Media Consumer Survey 2018, Deloitte It’s no surprise we’re living at a...
How to effectively evaluate your communication strategy
“This is about listening to stakeholders and the public so we know which messages are landing, and how we can learn from that to make our communication more effective.” Alex Aiken, Executive Director of Government Communication (UK...
How To Build A Creative Culture In Government Communication
“My team is not creative enough.” “I don’t have the skills to be creative” Most people think that creativity is a divine intervention, that it is bestowed on the few, and appears as a flash of genius. That is simply not true. C...
Training forms a key part of organisational capability; how to build it into your team
Capability helps your team respond to rapid change or approach tasks outside of their skillset. And as seen within government communication, the biggest change in recent times has been the result of digital transformation and the communi...
5 Steps to integrate powerful storytelling into your communications strategy
‘Storytelling is the most powerful way to put ideas into the world today.’ ~ Robert McKee Government Communication is no longer just about sharing programs, projects or policies; it’s about presenting them through story. When we th...
The changing landscape of social media for government communication
2018 has been a theatrical year for social media leading to a lot of debates around data collection and distribution, anti-fake news measures and algorithms changing what audiences see. So how can we increase government engagement? As go...
How to create your customer empathy map
You may have heard the term ‘customer empathy map’ and thought it was simply marketing jargon or private sector speak. And that’s understandable because it’s still a young concept in the public sector. In short, it’s a tool usi...
The definitive guide to creative writing: how to create compelling content
Creative writing can be a powerful tool for communication. Think about what content you remember best; is it an article full of dry facts? Or is it a social media or blog post that was thought-provoking and informative? When writing gove...
Thinking outside of the box to find your target market
The key to effective communication is to ensure your message reaches your desired audience of influence. But if you’re not reaching that audience it is a waste of resources. And it isn’t uncommon. At contentgroup we often hear from o...
Social Media & Government: How to manage it successfully
With over two thirds of Australians checking social media daily, it’s no secret that social media is an important tool for the government to connect with citizens. But when managed incorrectly it’s a lost opportunity. We help a numbe...
How generating public value is key to transforming government communications
When it comes to improving political governance and government communications, the age of excuses may finally be over. There is a very real and positive shift taking place thanks to governments recognising that solutions arise from bette...