Taylor Swift is braining it. Sold out shows all over the world, a huge opening weekend for her movie, chart topping music, and an NFL …
What Taylor Swift can teach you about attracting attention View project »
Over the last few years, podcasts have become a popular type of content, and medium of communication. In 2022, 90% of the Australian population was …
9 tips for starting and sustaining a successful podcast in 2023 View project »
In today’s rapidly evolving landscape, content consumers hold more power than ever before in deciding how, when, and where they engage with information. As modern communicators, …
Artificial Intelligence (AI) is the elephant in the room in any discussion about content creation currently. To put it in context, ChatGPT is the fastest …
Building your content career in the age of AI View project »
Artificial Intelligence (AI) will transform the work of communication professionals in government. It’s a matter of, if not when. But it is a minefield that …
Government communicators play a crucial role in managing crises and issues that may arise. Dealing with emergencies can be challenging, especially as they can impact …
How government communicators could leverage AI in crisis communication View project »
What if you could write the first draft of your next communication strategy in under five minutes? Artificial Intelligence (AI) is rapidly becoming more practical …
How government communicators could leverage AI to achieve their objectives View project »
Having worked in the public sector for 11 years, I have read a lot. As a web publisher, I read policy, reports, articles and media …
Continuous improvement is a concept that drives me. I’m fascinated with innovation and finding ways to continuously improve outcomes. Strong communication strategies include the Five …
Continuously improving communication strategies View project »
Australian Prime Minister Sir Robert Menzies had a great seat at the 1953 coronation of Queen Elizabeth II, in Westminster Abbey. Menzies was known for …
Need the best shots of a world event? Ask the Prime Minister to film it. View project »
“A camel is a horse designed/planned by a committee”. That phrase, of unknown authorship, became popular in 1950s and it still resonates. At its heart …
Empower your communications team to build horses, not camels View project »
This month I’m going back to the very deep well that is the Organisation for Economic Co-operation and Development’s (OECD) report on public sector communication. …
Building high-performing and future-proof Public Communicators View project »
Over the Easter break, in amongst spending quality time with the kids and eating too much chocolate, I managed to pick up and read a …
When you next see someone who works in Government communications, give them a hug! It’s been a rough period, and it’s not going to change …
“The medium is the message”. Yeah, yeah we’ve all heard the Marshall McLuhan schtick. Too often perhaps! The Canadian communications theorist openly admitted that his …
contentgroup’s Lawrence Shelton reminds us that for all their technological bells and whistles CRMs can’t do one fundamental thing – write strategy. Back in 2008, …
Change is indeed the law of life. It’s everywhere, in everything we do. And to instigate large, successful change in organisations and programs, you need a great change leader. That’s no small ask.
‘’Why are communication professionals worrying about a seat at the table when they already have one hand on the steering wheel?’’– Mike Klein, Founder and …
Crisis arrives when it’s least expected. What if life gave us an indication of an upcoming crisis? Gifted ample time to prepare beforehand and provided …
Key elements for a successful crisis communication plan View project »
The days of viewing media as a separate entity are long gone. Media is becoming increasingly important in both the communications sector and the broader …
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