Future-Proofing Government Communications
Over the Easter break, in amongst spending quality time with the kids and eating too much chocolate, I managed to pick up and read a …
Content Communication
Nightmare on GovComms Street
When you next see someone who works in Government communications, give them a hug! It’s been a rough period, and it’s not going to change …
Landing the message
“The medium is the message”. Yeah, yeah we’ve all heard the Marshall McLuhan schtick. Too often perhaps! The Canadian communications theorist openly admitted that his …
Your CRM platform is not a strategy
contentgroup’s Lawrence Shelton reminds us that for all their technological bells and whistles CRMs can’t do one fundamental thing – write strategy. Back in 2008, …
Successful Change Leadership – the Power of Capability Partnerships
Change is indeed the law of life. It’s everywhere, in everything we do. And to instigate large, successful change in organisations and programs, you need a great change leader. That’s no small ask.
Steering Wheel
‘’Why are communication professionals worrying about a seat at the table when they already have one hand on the steering wheel?’’– Mike Klein, Founder and …
KEY ELEMENTS FOR A SUCCESSFUL CRISIS COMMUNICATION PLAN
Crisis arrives when it’s least expected. What if life gave us an indication of an upcoming crisis? Gifted ample time to prepare beforehand and provided …
KEY ELEMENTS FOR A SUCCESSFUL CRISIS COMMUNICATION PLAN View project »
5 Reasons why all staff need media training
The days of viewing media as a separate entity are long gone. Media is becoming increasingly important in both the communications sector and the broader …
How to tackle tricky questions
Not all media and public speaking opportunities will be to an entirely ‘friendly’ audience. People might have difficult questions or take a hostile stance towards …
5 questions to ask before choosing your next media training
Is ‘media training’ still relevant and useful? The answer is yes. To get better on-camera, you need to be proactive in improving your media interviews …
5 questions to ask before choosing your next media training View project »
5 tips to successfully land your message in the next media interview
Whether you find yourself in front of a news camera, presenting at Senate Estimates or delivering a webinar – you are a storyteller. Communicators train, …
5 tips to successfully land your message in the next media interview View project »
3 Lessons to design accessible government documents
Over the past two years, when I work with government clients on reports, they often ask, ‘Is this report going to be accessible’ or ‘Is …
3 Lessons to design accessible government documents View project »
Key highlights from the Federal Budget 2021-22 of Australia
On Tuesday night, the Treasurer, Josh Frydenberg, announced his second pandemic budget. There was spending and lots of it. In all, $74.6 billion in new …
Key highlights from the Federal Budget 2021-22 of Australia View project »
Top tips to prepare and design your annual reports
The annual report is one of the most important documents your organisation will publish, so it is important to invest an ample amount of resources …
Top tips to prepare and design your annual reports View project »
9 Tips for Creating Accessible PDFs in InDesign
If you design content for government, you’ve most likely come across the dreaded question at the end of a project: “is this PDF accessible?” Although …
9 Tips for Creating Accessible PDFs in InDesign View project »
Moving from reactive to proactive communications
When a policy or program is launched, good communications are vital to ensure the audience hears, understands and engages with it. Despite its importance, internal …
Moving from reactive to proactive communications View project »
Are webinars part of your stakeholder engagement strategy?
2020 came to an end, but digital communication continues to stay relevant even through 2021. There are different platforms that cater to the need to …
Are webinars part of your stakeholder engagement strategy? View project »
Why understanding your audience is the key to successful communication.
If you are following contentgroup on social media, you would have come across the experienced and expert insights shared by some of the 170 speakers …
Why understanding your audience is the key to successful communication. View project »
Webinars: the future of communications?
During this era of innovation, consumers of content are more empowered than ever before when it comes to choosing how, when and where they receive …
Communicating with your target audience by segmenting based upon their values
At contentgroup we focus upon communication and engagement between government and the citizens of Australia. We do this because the public service across Australia has …
Communicating with your target audience by segmenting based upon their values View project »