In the realm of government communications, engaging the public with respect and sensitivity is crucial, especially on significant occasions like ANZAC Day. This day of […]
The Art of Commemorative Communications: Lessons from ANZAC Day View project »
For over 28 years, contentgroup has been helping government departments tell their stories. As our CEO, David Pembroke, puts it, “Government departments are an Aladdin’s
When can government communicators use humour? View project »
Have you ever listened to a podcast that really interests you, but you are turned off by bad audio quality? Room echoes, traffic, background chatter,
Enhancing your podcast audio using AI View project »
The way we communicate is changing faster than ever. As we head into 2025, it’s clear that whether you’re working in a corporate office, creating
2025 Comms: The Ultimate Transformation Ahead View project »
If there are two things we Aussies love, it’s sport and an underdog, and it’s no doubt the Olympic Games deliver the best of both.
Behind the Scenes of the Olympic Dream View project »
Earlier this year we learned that using the right graph is instrumental to communicating why your data matters. Let’s explore new possibilities in the world of data visualisation with four new types of graphs.
With Great Data Comes Great Graphing Responsibility View project »
Many may believe the Matildas are an overnight success story, but there is much going on behind the scenes that as communicators, we can learn from. So, what are those lessons in communication?
The Matildas’ Playbook: Scoring Big in Public Engagement and Social Media View project »
How can you compel your audience to appreciate the value of your values? This is where graphic design can come to the rescue. You ought to visualise that data! Before you start, make sure you use the right tool to communicate to your audience.
What your graph says about you(r data) View project »
How has Taylor become global phenomenon, reaching unprecedented levels of stardom? Here we break down some of the marketing and communication strategies she has adopted – intentionally or not – to reach universal popularity.
A Swift Guide to Tayloring your Communications and Marketing View project »
Studies show that 62-90% of people make assessments based on colours alone. I provide a general guide for colour in marketing that shows worldwide associations, famous logos, common places you may see the colour used and my personal recommendations for each.
The psychology of colour View project »
2024. It will be a huge year in government and public sector communication. There are at least 64 elections heading our way across the globe in 2024. That, my friends, is a lot of content.
Taylor Swift is braining it. Sold out shows all over the world, a huge opening weekend for her movie, chart topping music, and an NFL sweetheart. She has it all and has achieved it through a mastery of confidence, courage, and connection.
What Taylor Swift can teach you about attracting attention View project »
Over the last few years, podcasts have become a popular type of content, and medium of communication. In 2022, 90% of the Australian population was familiar with podcasts and the average Australian listened to about 5 shows in a week.
9 tips for starting and sustaining a successful podcast in 2023 View project »
In today’s rapidly evolving landscape, content consumers hold more power than ever before in deciding how, when, and where they engage with information. As modern communicators,
Webinars: the future of communications? View project »
Artificial Intelligence (AI) is the elephant in the room in any discussion about content creation currently. To put it in context, ChatGPT is the fastest
Building your content career in the age of AI View project »
Artificial Intelligence (AI) will transform the work of communication professionals in government. It’s a matter of, if not when. But it is a minefield that
Mind your (security) risks in AI View project »
Government communicators play a crucial role in managing crises and issues that may arise. Dealing with emergencies can be challenging, especially as they can impact
How government communicators could leverage AI in crisis communication View project »
What if you could write the first draft of your next communication strategy in under five minutes? Artificial Intelligence (AI) is rapidly becoming more practical
How government communicators could leverage AI to achieve their objectives View project »
Having worked in the public sector for 11 years, I have read a lot. As a web publisher, I read policy, reports, articles and media
Stop readers in their tracks View project »
Continuous improvement is a concept that drives me. I’m fascinated with innovation and finding ways to continuously improve outcomes. Strong communication strategies include the Five
Continuously improving communication strategies View project »
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