Curating content the right way: why and how
Sharing new and engaging content builds your brand and your audience. We are all pretty across that concept. But what happens when the demand for new content becomes greater than our maximum capacity for creation? In an age where everyon...
Authenticity, government and social media
Those of us who’ve worked in government communications for any length of time have probably had a conversation with someone from Business Area X that started something like “I want to do 12 Facebook posts to tell people about this th...
The three R’s of recycling content
Recycle, Re-purpose and Refresh The internet is an insatiable beast; and trying to continually feed it fresh content is an exhausting challenge. The smart content marketer knows just how crucial it is to get the most out of every piece o...
Communication challenges governments, globally
My career started with both communication and government. At the age of 25, I had a completely different idea about my job, and I had utterly no idea about how challenging communicating on behalf of government would be. I began at the Cz...
The psychology of colour
Communication relies heavily on how your content resonates with your audience- how do they feel after engaging with you? Do you want them to feel educated? Engaged? Angered? Inspired? Break through the noise is by designing your content ...
Case studies: Government and Influencers
By now we should all know that influencers are a successful marketing tool, we know what they are and the general idea behind them (if you need a refresh, visit our previous blog on the topic here). Let’s get practical and have a look ...
The strange death of public speaking
Listening to a great speaker is inspiring, affecting, educating and liberating. A fortunate few of us could recall, with fondness, a direct experience—the classes of an exceptional school teacher, the lectures of a gifted academic, a r...
Twitter set to double its character limit – why? And what does it mean for your comms strategy?
NEWS UPDATE: Twitter set to double character limit – what does it mean for your comms strategy? It could be the best possible move for the ailing social media platform, with user numbers stagnating on the platform and those who were on...
Listen: Making sense of data, visually
Scott Berinato, Senior Editor at Harvard Business Review and data visualisation guru talks us through the ins-and-outs of getting your message across visually, including how to build the right team, advice for business and government...
Listen: If you’re writing for everyone, you’re writing for no one
Brody Dorland, long time #contentgroupie and founder of content creation and workflow platform Divvy HQ, sits down with Dave Polglase, our Head of Consulting, to talk all things content marketing. With more organisations making the...
Why your audience want stories, not lectures
We’ve all been there. “Look at all these facts! These stats! These illuminating nuggets of academic wisdom!” and have been so impressed by the intellectual stock of our own argument that we’ve ended up writing something that read...
Pssst! Here’s what you’re missing in your social media strategy
In the content communication world, we are constantly asking “how can we better connect with our audience using social media?” We know it can be done, we’ve all heard about a tweet that can #BreakTheInternet (thank you @KimKardashi...
Four tips to improve your change management program
“Change is a key feature of modern workplaces … Agencies need to be flexible, adaptable and able to respond quickly to changes in Australian Government direction or in their operating environment so as to continue to deliver effectiv...
Case study: Video for the Institute of Public Administration Australia (IPAA)
Videos of your events are a great way to increase audience reach. They allow people who can’t attend in person to catch up later, and for others to skip to the parts of most relevance to them. Once you have a few videos in the bag you ...
Ban the buzzwords and say it plainly
Here at contentgroup, we pride ourselves on our use of plain English. In the spirit of ensuring this is something we truly live up to, two weeks ago a decision was made to ban the following pointless buzzwords and phrases: Double down/dr...
How to source imagery like a pro
contentgroupies – you asked and we listened. A number of you indicated in our recent audience survey that finding images to use in your content communication work proves to be a challenge. So, this week we’re going to look at the ins and...
If content is king, writers are its queen
We have well and truly entered the content era. Organisations of all sizes have a daily requirement for content that can help them tell their story better. And while content takes many forms – text, stills, graphics, video, audio – a...
contentgroup: Canberra ⇒ Australia ⇒ Singapore ⇒ World!
Ever since 2013, contentgroup has had the express vision of becoming the world’s leading content communication agency for government and the public sector by 2020. We don’t shy away from this vision. In fact, we talk about it first t...
A few insights for Public Sector Innovation Month
It's a fitting time to explore the notion of innovation within government departments. During my days as a public servant, almost everyone I came across revered the word ‘innovation’. Being able to ‘innovate’ or ‘be innovative’ was the...
The winding road to success – lessons from historical innovators
Here at contentgroup, we have a specific set of values and mantras that we rely on to support us in making decisions in our work. We recently attended the Canberra iAwards where world-renowned anthropologist and professor at the...
