Future-Proofing Government Communications
Over the Easter break, in amongst spending quality time with the kids and eating too much chocolate, I managed to pick up and read a …
Over the Easter break, in amongst spending quality time with the kids and eating too much chocolate, I managed to pick up and read a …
When you next see someone who works in Government communications, give them a hug! It’s been a rough period, and it’s not going to change …
“The medium is the message”. Yeah, yeah we’ve all heard the Marshall McLuhan schtick. Too often perhaps! The Canadian communications theorist openly admitted that his …
contentgroup’s Lawrence Shelton reminds us that for all their technological bells and whistles CRMs can’t do one fundamental thing – write strategy. Back in 2008, …
Change is indeed the law of life. It’s everywhere, in everything we do. And to instigate large, successful change in organisations and programs, you need a great change leader. That’s no small ask.
‘’Why are communication professionals worrying about a seat at the table when they already have one hand on the steering wheel?’’– Mike Klein, Founder and …
Crisis arrives when it’s least expected. What if life gave us an indication of an upcoming crisis? Gifted ample time to prepare beforehand and provided …
KEY ELEMENTS FOR A SUCCESSFUL CRISIS COMMUNICATION PLAN View project »
The days of viewing media as a separate entity are long gone. Media is becoming increasingly important in both the communications sector and the broader …
Not all media and public speaking opportunities will be to an entirely ‘friendly’ audience. People might have difficult questions or take a hostile stance towards …
Is ‘media training’ still relevant and useful? The answer is yes. To get better on-camera, you need to be proactive in improving your media interviews …
5 questions to ask before choosing your next media training View project »
Whether you find yourself in front of a news camera, presenting at Senate Estimates or delivering a webinar – you are a storyteller. Communicators train, …
5 tips to successfully land your message in the next media interview View project »
Over the past two years, when I work with government clients on reports, they often ask, ‘Is this report going to be accessible’ or ‘Is …
3 Lessons to design accessible government documents View project »
On Tuesday night, the Treasurer, Josh Frydenberg, announced his second pandemic budget. There was spending and lots of it. In all, $74.6 billion in new …
Key highlights from the Federal Budget 2021-22 of Australia View project »
The annual report is one of the most important documents your organisation will publish, so it is important to invest an ample amount of resources …
Top tips to prepare and design your annual reports View project »
If you design content for government, you’ve most likely come across the dreaded question at the end of a project: “is this PDF accessible?” Although …
9 Tips for Creating Accessible PDFs in InDesign View project »
When a policy or program is launched, good communications are vital to ensure the audience hears, understands and engages with it. Despite its importance, internal …
Moving from reactive to proactive communications View project »
2020 came to an end, but digital communication continues to stay relevant even through 2021. There are different platforms that cater to the need to …
Are webinars part of your stakeholder engagement strategy? View project »
If you are following contentgroup on social media, you would have come across the experienced and expert insights shared by some of the 170 speakers …
Why understanding your audience is the key to successful communication. View project »
During this era of innovation, consumers of content are more empowered than ever before when it comes to choosing how, when and where they receive …
At contentgroup we focus upon communication and engagement between government and the citizens of Australia. We do this because the public service across Australia has …
Communicating with your target audience by segmenting based upon their values View project »