Crisis arrives when it’s least expected. What if life gave us an indication of an upcoming crisis? Gifted ample time to prepare beforehand and provided …
KEY ELEMENTS FOR A SUCCESSFUL CRISIS COMMUNICATION PLAN View project »
The days of viewing media as a separate entity are long gone. Media is becoming increasingly important in both the communications sector and the broader …
Not all media and public speaking opportunities will be to an entirely ‘friendly’ audience. People might have difficult questions or take a hostile stance towards …
Is ‘media training’ still relevant and useful? The answer is yes. To get better on-camera, you need to be proactive in improving your media interviews …
5 questions to ask before choosing your next media training View project »
Whether you find yourself in front of a news camera, presenting at Senate Estimates or delivering a webinar – you are a storyteller. Communicators train, …
5 tips to successfully land your message in the next media interview View project »
Over the past two years, when I work with government clients on reports, they often ask, ‘Is this report going to be accessible’ or ‘Is …
3 Lessons to design accessible government documents View project »
On Tuesday night, the Treasurer, Josh Frydenberg, announced his second pandemic budget. There was spending and lots of it. In all, $74.6 billion in new …
Key highlights from the Federal Budget 2021-22 of Australia View project »
Open Gov Week 2021 Celebrated annually, Open Gov Week (OGW) aims to increase awareness of the open government movement. Organised by the Open Government Partnership …
Co-design (also known as participatory design) is an approach that involves all stakeholders in the design process. Co-design ensures that results meet their needs. In …
Four Resources on Co-Design for the Australian Context View project »
The annual report is one of the most important documents your organisation will publish, so it is important to invest an ample amount of resources …
Top tips to prepare and design your annual reports View project »
If you design content for government, you’ve most likely come across the dreaded question at the end of a project: “is this PDF accessible?” Although …
9 Tips for Creating Accessible PDFs in InDesign View project »
When a policy or program is launched, good communications are vital to ensure the audience hears, understands and engages with it. Despite its importance, internal …
Moving from reactive to proactive communications View project »
2020 came to an end, but digital communication continues to stay relevant even through 2021. There are different platforms that cater to the need to …
Are webinars part of your stakeholder engagement strategy? View project »
If you are following contentgroup on social media, you would have come across the experienced and expert insights shared by some of the 170 speakers …
Why understanding your audience is the key to successful communication. View project »
During this era of innovation, consumers of content are more empowered than ever before when it comes to choosing how, when and where they receive …
At contentgroup we focus upon communication and engagement between government and the citizens of Australia. We do this because the public service across Australia has …
Communicating with your target audience by segmenting based upon their values View project »
At contentgroup we focus upon communication and engagement between the government and the citizens of Australia. We do this because the public service across Australian …
Understanding your target audience by their lived experiences View project »
There has never been a better time to start storytelling to explain your policy, program, service or regulation. As the world continues to deal with …
6 Tips on how to engage your audience with your content in 2021 View project »
In 2020, Australia entered its first recession in nearly thirty years. When this recession hit, many of Australia’s business leaders, politicians, and public servants were …
Mitigating risk with social listening. Most Australian Federal Government social media accounts typically provide the public with news and information about services, or one-way communication, …
