How generating public value is key to transforming government communications
Our argument is that good governance must devolve power and involve citizens more meaningfully … while legitimising delegation of authority to institutions that can capably manage the systemic links of integration. – Nicolas Berggruen ...
The Ultimate 10 Step Content Creation Checklist for Government Communications
Your website is one of the first places people will look for information about your government department or agency. It represents who you are, what you value and gives insight into what you can offer to your audience. Recently, we condu...
Four Step Guide for Government Communicators to Effectively Engage Citizens
“Everything that we’ve designed within the framework is anchored in the research, and into what we heard when we’re listening to people.” – Damian Carmichael, Department of Industry, Innovation and Science In 2015, Australia joined...
The Digital News Report: Australia 2018 in review
One of the great perks of working in government communications here in Canberra is access to the latest innovations and research on the Australian media and communications landscape. Recently some of our team attended the launch of Unive...
Strengths in local government communication
Last week, contentgroup presented at the Local Government Communication Professionals Summit in Melbourne alongside Neryl East Communications. Held annually, the event assists local governments and councils to approach their communicatio...
Public participation in the digital age
Public participation is a core principle in contemporary politics and policy used to involve people and communities in problem solving and decision-making discussions. The result of doing so is producing a product (e.g. infrastructure, e...
Trust at the beating heart of communications
More than ever, government and the public sector must commit to building trust with citizens. We’ve said it before and we’ll say it again. For communication between government and citizens to be successful, there is one ingredient th...
OPINION: Can AI be innovative?
Artificial Intelligence (AI) and innovation Today, we’ll jump straight in with a question. Here it is: will artificial intelligence really reach a point where a machine can out-think us? Realistically, yes. The Future of Humanity Insti...
Building digital personas for your government audience
Personas are semi-fictional representations of your ideal audience based on research and data. Personas can help government departments improve the way they create content and interact with their audience in a way that solves genuine pro...
Four media skills that comms professionals need
“When I first started working in journalism, I was given the advice to write for my 12-year-old cousin. If they don’t understand what you have written, start again.” – David Pembroke, CEO & Founder At contentgroup, a big portion ...
Blockbuster vs Netflix: the case for quality content over quantity
How good is Netflix? All your favourites in one spot; documentaries, drama, TV shows and big blockbuster movies old and new as well as high-quality original content. Oh, and it’s cheap; $14 a month, better than shelling out per DVD or ...
Preparing for effective measurement and evaluation
“Do measurement, would you! Measure! Just measure already!!” your boss cries. Shudder shudder. One of the most feared phrases in the communications industry, “doing” measurement and evaluation can feel a bit like drowning in a se...
Forget the door, break a window: how to speak to your niche audience
Chances are, if you’re using influencer marketing to market to your niche market, the audience you’re marketing to know that you’re using influencer marketing. Makes sense right? And that’s OK. We’ve said it before; rather than ...
Our predictions for 2018
Guess who’s back, back again, contentgroupies back, tell a friend. (too much for so early on in the year?) Fine. But we are back, done reflecting on the successes in 2017 and intent on making 2018 our best yet. While we brush the dust ...
What does 2017 hold for content communication, Review
One year ago (almost to the day) the contentgroup team made predictions on what 2017 would hold. The year’s almost out, so just how on the money were we? Here, we review our 2017 predictions. David Pembroke, Founder and CEO: In 2017, ...
contentgroup highlights, 2017
contentgroup highlights 2017 As the contentgroupies gear up for a bit of festive down-time, it’s a perfect time to sit down and reflect on the year that was. Some of our highlights this year include presenting our methodology at the AS...
5 trends every public-sector PR professional needs to know and act on
*Nervously risking the disdain of our readers for pointing out the obvious*… technology has changed the way that government departments can reach and communicate with citizens and stakeholders. The role of the public relations professi...
The UK government – Talking the talk and walking the walk
It’s no secret that here at contentgroup, we can tend to get a bit fan-groupie when talking about UK government communications. Leading the charge of putting citizens and users at the heart of the way the UK government communicates is ...
England coach and contentgroup ambassador Eddie Jones puts trust and culture at heart of elite performance
By James Stafford (Twitter: @jpstafford) Few people in the sporting world can speak with such authority on building and sustaining an elite team like England head rugby coach – and contentgroup ambassador – Eddie Jones. The Australia...
What the sporting world teaches us about social media
Cast your mind back to before the internet. How did organisations build an audience? Quality products and services? A trendy image? Clever marketing? Word of mouth? Or, maybe an audience grew from something as simple as a physical locati...