If content is king, writers are its queen
We have well and truly entered the content era. Organisations of all sizes have a daily requirement for content that can help them tell their story better. And while content takes many forms – text, stills, graphics, video, audio – a...
contentgroup: Canberra ⇒ Australia ⇒ Singapore ⇒ World!
Ever since 2013, contentgroup has had the express vision of becoming the world’s leading content communication agency for government and the public sector by 2020. We don’t shy away from this vision. In fact, we talk about it first t...
A few insights for Public Sector Innovation Month
It's a fitting time to explore the notion of innovation within government departments. During my days as a public servant, almost everyone I came across revered the word ‘innovation’. Being able to ‘innovate’ or ‘be innovative’ was the...
The winding road to success – lessons from historical innovators
Here at contentgroup, we have a specific set of values and mantras that we rely on to support us in making decisions in our work. We recently attended the Canberra iAwards where world-renowned anthropologist and professor at the...
To nudge or to shove? That is the question
“Be braver. Stand up. Lean in. Speak out.” Hearing these words made me sit up a bit straighter in my seat at a recent iPAA breakfast. While the phrase evoked influencers I admire such as Sheryl Sandberg, it was the charismatic Alex...
The undeniable power of the influencer
Using influencers to promote your brand is the modern-day equivalent of word-of-mouth recommendations. As audiences, we tend to trust them more than brands (often the same brands they’re working for) and feel more personally invested...
Why the government should think twice before axing comms jobs
contentgroup’s largest stakeholder, the public service, will feel the strain over the next 12 months as savings are expected to be made through job cuts. Measures such as these understandably incite passionate debate. Who should go?...
Tell us what you REALLY think (and win)
Take a few minutes to fill out this year's contentgroup audience survey and you can go in the draw to win a shiny new Lenovo Yoga Tab 3 Plus+ 10" tablet. As usual, we're all about honesty, so tell us exactly what you love, give us...
Your ‘WHY’ is your bullseye
All too often I come across organisations that focus all their efforts on what they want to say and how they will say it. They frequently overlook the fundamental basis for all communication activities – the purpose, the rationale, the...
Governments going digital – and what people expect from it
contentgroup recently attended the 2017 Navigating Digital Government Summit, where insights into how technology is transforming the customer experience and what this means for the way government operates and interacts with citizens...
Top tips for government video communications
contentgroup recently attended the Role of Video in Digital Government seminar in Canberra where presenters from various government departments explored current issues in online engagement and presented case studies of video production...
The importance of design
Instead, it’s viewed as an ‘optional extra’ that can be tacked on at the end of a project to make it look pretty. This is not good communication. Good communication must be designed, and designed well, from the get-go....
Are you looking for an internship opportunity?
Are you a third year university student studying Public Relations? contentgroup is looking for passionate people for internship opportunities....
The most popular blogs of 2016
As we predicted back in February, 2016 has been an exciting year at contentgroup. In March, we decided to change our blogging strategy and started focusing on providing information that helps our return readers as well as educating new...
What does 2017 hold for content communication?
2016 was a massive year for contentgroup as a company, and the communications industry (both public and private sector) more broadly and 2017 is set to be even bigger. As is contentgroup tradition, we’ve asked our people what 2017...
The importance of measuring before you plan
An important first step (that is regularly missed) in planning your communications approach is reflecting on the success of your previous or current activity....
ANU Research Project
Through the Innovation Connections Programme of the Australian Government’s Department of Industry, Innovation and Sciences, contentgroup will work with the Australian National University to develop the evidence base to underpin its...
Government-citizen communication at a crossroads
Content Communication - Helping government strengthen communities’ and improve the well-being of citizens through effective content communication. Content communication is an agile, science based communication process. You are required...
Why time needs to be on your side with content communication
Why is it that the majority of organisations want instant results when it comes to communication? Communication programs are often the last to be given budget, and the first to be cut. For program and brand objectives to be ultimately...
How can government strengthen their brand?
Your brand is your image. It’s not only what you say, but also the result of an ongoing interplay, or dynamic, between your output and the response you get from the public. Branding for government should be strategic and include an...
