Content Communication

The Ultimate 10 Step Content Creation Checklist for Government Communications

Your website is one of the first places people will look for information about your government department or agency. It represents who you are, what you value and gives insight into what you can offer to your audience. We have conducted a range of website and content reviews for clients to give their website content …

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Report Review: top tips for annual reports

The annual report is one of the most important documents your organisation will publish, so it’s important to get it right. The report outlines the activities and financial performance of your organisation, and highlights key achievements and work completed throughout the year. With the annual report season near, we’ve compiled our top tips to ensure …

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5 tips to turn your presentation from good to great

Modern communication channels are filled with noise, making it harder than ever to get your message across. Presentations are a powerful way to combat this, capturing the attention of your audience and communicating your messages effectively. The backbone of a great public performance is planning, preparation and practice. Whether it’s a speech in front of …

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Building the perfect interview script

Video script preparation is crucial to constructing a great interview. Scripting, especially for interviews, leads the conversation safely from A to B without crashing and burning along the way. Without a solid video script, inexperienced and experienced interviewees can lose direction and give inappropriate responses, endangering the content of the entire interview. Ben Curry, Senior …

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Checking it once, checking it twice: 18 tips for editing and proofreading

Great content is engaging, focussed and simple. It is delivered through the right channels, with the target audience in mind and not least of all, free from errors. Below are our top tips for editing and proofreading to help make sure your content is the best it can be. Get your ideas on paper before …

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Want cut-through communication? Call in the creatives!

In the past, the idea of government professionals drawing inspiration from pop culture or using humour to create cut-through communication would have been unheard of, if not downright ridiculous. But that was before the rise of digital media and the new, existing age emerged where smartphone wielding storytellers have the power to determine what and …

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Time flies, when you’re having fun! 2018 staff highlights

They say time goes faster the older you get. We’re not too sure if the same thing applies for businesses, but if it does, contentgroup’s 21st year sure has been a busy one. With the festive season just around the corner, we hit the ‘pause’ button for a couple of seconds and asked members of …

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Webinar: Getting your content right for 2019

2018 has been a year when Government departments and other public sector organisations at all levels across Australia have stepped up their publishing efforts: from supercharging their social media strategies to building in-house production capabilities. With the power of content continuing to prove its effectiveness, communication directors and their teams face a growing list of …

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The three O’s that will make your campaigns and programs the best they can be

We need to talk about measurement and evaluation. Most of us usually tune out when it’s brought up. People find measurement and evaluation too expensive, too time consuming, too difficult, too boring, or think that what they are doing is impossible to measure. We need to stop thinking this way and we need to start …

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Media Consumer Survey

The Year of Content: What the Deloitte Media Consumer Survey means for 2019

“It’s the year of content. And the pickings are plentiful for consumers who increasingly expect an ‘all access’ pass to media and entertainment.” – Media Consumer Survey 2018, Deloitte It’s no surprise we’re living at a time when content is king. Cultivating support for this rapid growth is essential as immediacy of tailored content becomes …

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effectively evaluate

How to effectively evaluate your communication strategy

“This is about listening to stakeholders and the public so we know which messages are landing, and how we can learn from that to make our communication more effective.” Alex Aiken, Executive Director of Government Communication (UK) In the previous contentgroup blog post, Preparing for effective measurement and evaluation, we looked at the value of …

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Organisational capability

Training forms a key part of organisational capability; how to build it into your team

Capability helps your team respond to rapid change or approach tasks outside of their skillset. And as seen within government communication, the biggest change in recent times has been the result of digital transformation and the communication challenges it creates. To counteract that and increase readiness for when rapid change occurs, it’s important to have …

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Storytelling

5 Steps to integrate powerful storytelling into your communications strategy

‘Storytelling is the most powerful way to put ideas into the world today.’ ~ Robert McKee Government Communication is no longer just about sharing programs, projects or policies; it’s about presenting them through story. When we think about storytelling our first thought is often big brands and organisations that have exciting, extraordinary messages to share, …

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government engagement

The changing landscape of social media for government communication

2018 has been a theatrical year for social media leading to a lot of debates around data collection and distribution, anti-fake news measures and algorithms changing what audiences see. So how can we increase government engagement? As government communicators, it’s our role to be aware of these changes and know what each update means for …

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