Lawrence Shelton

Lawrence is an experienced marketing professional, with over a decade of knowledge and expertise through practiced implementation with multinational blue-chip companies, such as Anheuser-Busch InBev and Tongaat Hulett Sugar. Lawrence specialises in strategic digital communication and platform deployment, with key focus on direct-to-customer communications. He has an outstanding track record of successful having managed several digital transformation projects including the establishment and deployment of an internal digital design agency at AB InBev in 2018 at a cost of $2million.

Empower your communications team to build horses, not camels

Content Communication / By Lawrence Shelton

“A camel is a horse designed/planned by a committee”. That phrase, of unknown authorship, became popular in 1950s and it still resonates. At its heart […]

Empower your communications team to build horses, not camels View project »

Your CRM platform is not a strategy

contentgroup’s Lawrence Shelton reminds us that for all their technological bells and whistles CRMs can’t do one fundamental thing – write strategy. Back in 2008,

Your CRM platform is not a strategy View project »

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