Content Communication Archives - Page 7 of 7

A few insights for Public Sector Innovation Month

Content Communication, Government, Strategic Communication / By contentgroup Staff

It’s a fitting time to explore the notion of innovation within government departments. During my days as a public servant, almost everyone I came across revered the word ‘innovation’. Being able to ‘innovate’ or ‘be innovative’ was the holy grail of public service achievements. But often these endeavors failed, because nobody could seem to agree on what innovation actually is, or what it means. I’ve picked through a number of recent reports to get a better idea of what it means to innovate – here’s what I found.

A few insights for Public Sector Innovation Month View project »

The undeniable power of the influencer

Content Communication, Government, Social Media, Strategic Communication, Tips / By contentgroup Staff

Using influencers to promote your brand is the modern-day equivalent of word-of-mouth recommendations. As audiences, we tend to trust them more than brands (often the same brands they’re working for) and feel more personally invested in a product or message when someone we like is delivering it. Writing a marketing plan without including an influencer strategy is like flying to Paris and not visiting the Eiffel Tower – it’s just not the done thing. contentgroup’s very own Sarah Ferlitsch, an Instagram influencer in her own right, tells us why.

The undeniable power of the influencer View project »

Your ‘WHY’ is your bullseye

Content Communication, Strategic Communication, Tips / By contentgroup Staff

All too often I come across organisations that focus all their efforts on what they want to say and how they will say it. They frequently overlook the fundamental basis for all communication activities – the purpose, the rationale, the WHY. The why is your bullseye.

Your ‘WHY’ is your bullseye View project »

The importance of design

Content Communication, Tips / By contentgroup Staff

Instead, it’s viewed as an ‘optional extra’ that can be tacked on at the end of a project to make it look pretty. This is not good communication. Good communication must be designed, and designed well, from the get-go.

The importance of design View project »

How can government strengthen their brand?

Content Communication, Government, Strategic Communication / By contentgroup Staff

Your brand is your image. It’s not only what you say, but also the result of an ongoing interplay, or dynamic, between your output and the response you get from the public. Branding for government should be strategic and include an overall vision for what the departments can achieve, while forging long-term relationships with the public.

How can government strengthen their brand? View project »

The power of third party content distribution

Content Communication, Strategic Communication, Tips / By Sophie McKerchar

How can you work third party content distribution into your marketing strategy? Find out how adding this tactic to your communications programme will maximise the reach of your target audience.

The power of third party content distribution View project »

The internal communication playbook

Content Communication, Productivity Tips, Strategic Communication / By contentgroup Staff

Most communicators are guilty of pushing internal communications to the bottom of our ‘to-do’ list. When you consider the benefits, you will change your mind.

The internal communication playbook View project »

The marketing tactic with the highest ROI

Content Communication, Strategic Communication / By contentgroup Staff

“It’s not in the budget,” they tell you. Your organisation is cutting costs. Or they just don’t have the funds. This is when you want to use the marketing channel with the highest return on investment.

The marketing tactic with the highest ROI View project »

The document the Australian government hasn’t updated in 14 years

Content Communication, Government / By contentgroup Staff

A few months ago, UK Prime Minister David Cameron was forced to defend the competency of his government officials after a Home Office press release on English lessons for migrants misspelt the word ‘language’. This could happen to your department unless you do this…

The document the Australian government hasn’t updated in 14 years View project »

Use these 5 strategies to design surveys for effective market research

Content Communication, Strategic Communication / By contentgroup Staff

This is a case study of the failures and mistakes of our recent survey. Here are 5 lessons for successful survey design and market research.

Use these 5 strategies to design surveys for effective market research View project »

Robert Rose - Chief Strategy Officer - Content Marketing Institute and Joe Kalinowski - Creative Director - Content Marketing Institute

The Story of Content: Rise of the New Marketing. (review post)

Content Communication, Strategic Communication / By David Pembroke

In this blog, David Pembroke reviews The Story of Content: Rise of the New Marketing, a documentary which recently premiered at Content Marketing World. Produced by the Content Marketing Institute, the film explores the evolution of content marketing through the eyes of the world’s leading brands.

The Story of Content: Rise of the New Marketing. (review post) View project »

Writing an effective communication strategy for government

Content Communication, Government, Strategic Communication / By Sophie McKerchar

All good communication strategies are written and implemented in order to achieve a specific objective. In this blog Sophie McKerchar explains how!

Writing an effective communication strategy for government View project »

Great examples of content marketing in Government

Content Communication, Defence, Social Media, Strategic Communication / By contentgroup Staff

There are some attention grabbing examples of content marketing in government emerging. Let’s explore them.

Great examples of content marketing in Government View project »

The Psychology of Typography

Content Communication, Tips / By contentgroup Staff

Typography plays a huge role in developing a strong brand identity and a solid first impression. So how do you pick the right font for your brand? Our Graphic Designer Libby Coy explains.

The Psychology of Typography View project »

How to write a media alert

Content Communication, Media Literacy, Tips / By contentgroup Staff

Journalists are busy. Planning ahead is essential if you want to see your event or story in print and on broadcast media platforms. Here are four essentials to include in a media alert.

How to write a media alert View project »

A few insights for Public Sector Innovation Month

Your ‘WHY’ is your bullseye

Top tips for government video communications

The importance of design

How can government strengthen their brand?

The power of third party content distribution

The internal communication playbook

The marketing tactic with the highest ROI

The document the Australian government hasn’t updated in 14 years

Use these 5 strategies to design surveys for effective market research

The Story of Content: Rise of the New Marketing. (review post)

Writing an effective communication strategy for government

The Psychology of Typography

How to write a media alert

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