Watching videos with the sound off
If you are publishing videos on social media without captions, you may be missing out on reaching a big part of your audience. Captions are […]
Watching videos with the sound off View project »
Tips
What case studies can do for your communication strategy
As communicators, both in the private and public sectors alike, we’re always looking for new ways to demonstrate the value of our work. Whether a
What case studies can do for your communication strategy View project »
The Ultimate 10 Step Content Creation Checklist for Government Communications
Your website is one of the first places people will look for information about your government department or agency. It represents who you are, what
The Ultimate 10 Step Content Creation Checklist for Government Communications View project »
How many communicators does it take to do an audit?
No—it’s not a joke. Our profession is renowned for it’s lack of mathematical ability but we can count to two. That’s how many it takes
How many communicators does it take to do an audit? View project »
The three O’s that will make your campaigns and programs the best they can be
We need to talk about measurement and evaluation. Most of us usually tune out when it’s brought up. People find measurement and evaluation too expensive,
The three O’s that will make your campaigns and programs the best they can be View project »
Write less, say more: the plain English guide for Government communicators
As a Government communicator, it’s important to get your message across simply and clearly. The best way to do this is by using plain English.
Write less, say more: the plain English guide for Government communicators View project »
Posts are up, engagement is down: The reality of Facebook for business
User engagement on Facebook dropped more than 50% while the number of posts have increased 24% (an extra 20,000 per day), in the last 18
Posts are up, engagement is down: The reality of Facebook for business View project »
Making space for creativity – five tips you can implement today
How to make space for creativity – five tips you can implement today When things are moving at pace, it’s all too easy to forget
Making space for creativity – five tips you can implement today View project »
Training forms a key part of organisational capability; how to build it into your team
Capability helps your team respond to rapid change or approach tasks outside of their skillset. And as seen within government communication, the biggest change in
5 Steps to integrate powerful storytelling into your communications strategy
‘Storytelling is the most powerful way to put ideas into the world today.’ ~ Robert McKee Government Communication is no longer just about sharing programs,
5 Steps to integrate powerful storytelling into your communications strategy View project »
How to create your customer empathy map
You may have heard the term ‘customer empathy map’ and thought it was simply marketing jargon or private sector speak. And that’s understandable because it’s
How to create your customer empathy map View project »
The definitive guide to creative writing: how to create compelling content
Creative writing can be a powerful tool for communication. Think about what content you remember best; is it an article full of dry facts? Or
The definitive guide to creative writing: how to create compelling content View project »
Social Media & Government: How to manage it successfully
With over two-thirds of Australians checking social media daily, it’s no secret that social media is an important tool for the government to connect with
Social Media & Government: How to manage it successfully View project »
GDPR and the Australian Privacy Act 1988: Key Differences
In May 2018 the European Union (EU) introduced the General Data Protection Regulation (GDPR), a law that outlines how personal data can be accessed and
GDPR and the Australian Privacy Act 1988: Key Differences View project »
Merging your social channels 101
We’re facing a big problem in government communications, and it’s because our governments, Federal, state and local, have bloated websites and multiple social media platforms.
Merging your social channels 101 View project »
Preparing for effective measurement and evaluation
“Do measurement, would you! Measure! Just measure already!!” your boss cries. “I need effective measurement and evaluation now!!?” Shudder shudder. One of the most feared
Preparing for effective measurement and evaluation View project »
The UK government – Talking the talk and walking the walk
It’s no secret that here at contentgroup, we can tend to get a bit fan-groupie when talking about UK government communications. Leading the charge of
The UK government – Talking the talk and walking the walk View project »
How to make the most of Twitter’s 280 characters
If you have a Twitter account or have anything to do with social media, you would’ve heard by now the big news that hit the
How to make the most of Twitter’s 280 characters View project »
Five requirements for effective leadership in government
Paul Maddison, currently the Canadian High Commissioner to Australia, has undertaken many new challenges throughout a 40-year career and was kind enough to share five
Five requirements for effective leadership in government View project »
Mission possible: the perfect annual report process
Annual report season is nearly upon us, no doubt, there were moments when you wondered whether it was all going to end in tears. Somehow
Mission possible: the perfect annual report process View project »