Tips

Data footprint paves the way for world of stories

It’s a fact. Communicators love finding inventive ways to tell poignant stories – even more so when audience data shows they are hitting the mark. At this year’s Content Marking World conference in Cleveland, USA this message came through time and time again. One of the attendees was Zontee Hou, a young communications trail-blazer and …

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Twitter set to double its character limit – why? And what does it mean for your comms strategy?

NEWS UPDATE: Twitter set to double character limit – what does it mean for your comms strategy? It could be the best possible move for the ailing social media platform, with user numbers stagnating on the platform and those who were once active are logging on less often. Read our recent Q&A with contentgroup’s social …

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When less isn’t more – pitfalls of link shortening

As communicators, we’re always searching for new tools to help shape our content and boost audience engagement. In a world of short word limits and shorter attention spans shortening links to websites is commonplace in a bid to make a dent. There are many link shortening services out there (bit.ly and goo.gl are popular), and …

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Here’s what you’re missing in your social media strategy

In the content communication world, we are constantly asking “how can we better connect with our audience using social media?” We know it can be done, we’ve all heard about a tweet that can #BreakTheInternet (thank you @KimKardashian), and some brands have over 50 million Facebook likes (Coca-Cola, Disney, WhatsApp and Nike Football for example). …

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Four tips to improve your change management program

“Change is a key feature of modern workplaces … Agencies need to be flexible, adaptable and able to respond quickly to changes in Australian Government direction or in their operating environment so as to continue to deliver effective outcomes.” – Australian Public Service Commission One of the Australian public service’s current key challenges is managing widespread …

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Case study: Video for the Institute of Public Administration Australia (IPAA)

Videos of your events are a great way to increase audience reach. They allow people who can’t attend in person to catch up later, and for others to skip to the parts of most relevance to them. Once you have a few videos in the bag you can also start to build a library of …

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Ban the buzzwords and say it plainly

Here at contentgroup, we pride ourselves on our use of plain English. In the spirit of ensuring this is something we truly live up to, a decision was made to ban the following pointless buzzwords and phrases: Double down/drill down/deep dive Let’s take this offline Hit the ground running Let’s touch base/circle back Moving forward …

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contentgroup: Canberra ⇒ Australia ⇒ Singapore ⇒ World!

Ever since 2013, contentgroup has had the express vision of becoming the world’s leading content communication agency for government and the public sector by 2020. We don’t shy away from this vision. In fact, we talk about it first thing, every Monday morning, and we’re certain it’s going to become a reality. ‘World leading’ is …

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Speechwriting for government: predicaments and principles

Arguably, there has never been a more important time for speeches – particularly from those with an authoritative, trusted and educated voice who can help inform the public and media discourse, correct its inherent misconceptions, and promote community confidence in government. As such, there also has never been a more important time for the speechwriter, particularly those in the public sector. While the speechwriting profession is well-established in the United States and the United Kingdom, it is comparatively less developed in Australia. contentgroup’s new resident speechwriter takes us through why.

The undeniable power of the influencer

Using influencers to promote your brand is the modern-day equivalent of word-of-mouth recommendations. As audiences, we tend to trust them more than brands (often the same brands they’re working for) and feel more personally invested in a product or message when someone we like is delivering it. Writing a marketing plan without including an influencer strategy is like flying to Paris and not visiting the Eiffel Tower – it’s just not the done thing. contentgroup’s very own Sarah Ferlitsch, an Instagram influencer in her own right, tells us why.

Top tips for government video communications

contentgroup recently attended the Role of Video in Digital Government seminar in Canberra where presenters from various government departments explored current issues in online engagement and presented case studies of video production in the public sector. Events such as this enable the video industry to connect with their audiences, to help fill those gaps in resourcing and expertise and to enable governments to reach their stakeholders directly. Check out the top tips we scooped from the day.