Organisational capability

Training forms a key part of organisational capability; how to build it into your team

Capability helps your team respond to rapid change or approach tasks outside of their skillset. And as seen within government communication, the biggest change in recent times has been the result of digital transformation and the communication challenges it creates.

To counteract that and increase readiness for when rapid change occurs, it’s important to have capability installed within your team. And while there’s a variety of methods to build capability, the easiest and simplest way to do it is through training.

Whether individually or in groups, promoting a culture of upskilling and capability building in your team is an attribute to your success. While cost-effective options may exist, hands-on training is a far more valuable educational experience.

Here’s why:

Builds strong capability and readiness

The essence of training is to build capability, providing your team with new skills that will better your organisation or department. The hope is to go off for a day and then return better, smarter and stronger.

But training is far more than that. It’s the birth of new ideas for your organisation, a new perspective for strategic thinking and the start of new processes, preparation for the future.

After training, you’ll leave with a head full of ideas and while not all will be suitable, they’re all valuable. This is all part of building a strong, reliable skillset and the key to building capability within your organisation.

Here at contentgroup, the internet of our Content Communication Methodology training is to facilitate a learning environment that will assist government communicators to increase their capability and understanding of our industry.

Access to new tools and techniques

It’s important to remember that while coming back from a training course shares new ideas and possibilities for problem-solving and organisational change, without the knowledge of how to implement them even the best ideas will gather dust.

Training courses provide the tools and techniques required to maximise the effectiveness of such skills. And while this could be found in an online tutorial or video on YouTube, in a face-to-face setting you’re handed the tools and shown firsthand how to use them. And more importantly, can question them and receive an answer tailored to your question.

Once these tools are acquired the ideas developed during training are much easier to implement. It’s just as important to teach them how to apply that knowledge. A workbook and making presentation slides available post-training is an invaluable asset to the rest of their team.

Promotes further learning

Attending a class, for example, on the future of social media marketing won’t give you some secret insights on what you can expect, BUT, it will teach you how to track such changes yourself. And at the end of the day, this is essential to build organisational capability. The ability to track and understand change builds team capability to then prepare and plan for adjusting your strategy as required.

Through a partnership with the Australian National University and the National Innovation and Science Agenda (NISA), contentgroup is developing a methodology for government communication. Whilst assisting the government into the future gives them the tools to effectively navigate change and is designed to build the capability of your team over time.

Great networking opportunity

Last but not least is the people you meet during these training and development events. Whether you’re from the private or public sector, or from fields polar-opposite to one another, it’s a great opportunity to meet and brainstorm with like-minded individuals.

Conversation with such a diverse range of backgrounds and skillsets opens the door to a variety of benefits. This ranges from further discussions on the course material, insights into how other communication teams function and a better understanding of how to apply key principles.

We’re excited to announce the return of contentgroup’s Content Communication Masterclasses, designed to build capability, share tools and techniques and an opportunity to connect with like-minded government communicators!

Why attend a content communication masterclass?

The Content Communication Masterclasses is a learning opportunity to connect organisational capability and innovative communication. Through access to our evidence-based tools and techniques, it shares a user-focused, citizen-centric approach to communication, changing how we communicate with the audience and stakeholders through strategic communication.

This is a great opportunity to bring new ideas back to your team combining the principles of project management and strategic communication.

1 thought on “Training forms a key part of organisational capability; how to build it into your team”

  1. Great concept for the right reasons given. But it can also be a stressful time for individuals who don’t like classroom training. The games played to get into the learning mode always end in the same result. There’s always winners and there are always losers.
    Team competitiveness. Not everyone is into team challenges or have that competitive streak!
    Secondly, some individuals are turtles and some are hares. So, who does the tutor guide and respond to without either individual being bored and the other feeling overwhelmed and not finishing the particular task in a timely manner.

Leave a Comment

Your email address will not be published. Required fields are marked *