Capability helps your team respond to rapid change or approach tasks outside of their skillset. And as seen within government communication, the biggest change in recent times has been the result of digital transformation and the communication challenges it creates.
To counteract that and increase readiness for when rapid change occurs, it’s important to have capability installed within your team. And while there’s a variety of methods to build capability, the easiest and simplest way to do is through training.
Whether individually or in groups, promoting a culture of upskilling and capability building in your team is an attribute to your success. While cost-effective options may exist, hands-on training is a far more valuable educational experience.
Builds strong capability and readiness
The essence of training is to build capability, providing your team with new skills that will better your organisation or department. The hope is to go off for a day and then return better, smarter and stronger.
But training is far more than that. It’s the birth of new ideas for your organisation, a new perspective for strategic thinking and the start of new processes, preparation for the future.
After training, you’ll leave with a head full of ideas and while not all will be suitable, they’re all valuable. This is all part of building a strong, reliable skillset and the key to building capability within your organisation.
Here at contentgroup the internet of our Content Communication Methodology training is to facilitate a learning environment that will assist government communicators increase their capability and understanding of our industry.
Access to new tools and techniques
It’s important to remember that while coming back from a training course shares new ideas and possibilities for problem-solving and organisational change, without the knowledge of how to implement them even the best ideas will gather dust.
Training courses provide the tools and techniques required to maximise the effectiveness of such skills. And while this could be found in an online tutorial or video on YouTube, in a face-to-face setting you’re handed the tools and shown firsthand how to use them. And more importantly, can question them and receive an answer tailored to your question.
Once these tools are acquired the ideas developed during training are much easier to implement. It’s just as important to teach them how to apply that knowledge. A workbook and making presentation slides available post-training are an invaluable asset to the rest of their team.
Promotes further learning
Attending a class, for example, on the future of social media marketing won’t give you some secret insights on what you can expect, BUT, it will teach you how to track such changes yourself. And at the end of the day, this is essential to build organisational capability. The ability to track and understand change builds team capability to then prepare and plan for adjusting your strategy as required.
Through partnership with the Australian National University and the National Innovation and Science Agenda (NISA), contentgroup is developing a methodology for government communication. Whilst assisting government into the future, it gives them the tools to effectively navigate change and designed to build the capability of your team over time.
Great networking opportunity
Last but not least is the people you meet during these training and development event. Whether you’re from the private or public sector, or from field polar-opposite to one another, it’s a great opportunity to meet and brainstorm with like-minded individuals.
Through conversation with such a diverse range of backgrounds and skill sets opens the door to a variety of benefits. This ranges from further discussions on course material, insights into how other communication teams function and a better understanding of how to apply key principles.
We’re excited to announce the return of contentgroup’s Content Communication Masterclasses, designed to build capability, share tools and techniques and an opportunity to connect with like-minded government communicators!
For more information and to register, view our Eventbrite page.
Why attend a content communication masterclass?
The Content Communication Masterclasses is a learning opportunity to connect organisational capability and innovative communication. Through access to our evidence-based tools and techniques, it shares a user-focused, citizen-centric approach to communication, changing how we communicate with audience and stakeholders through strategic communication.
This is a great opportunity to bring new ideas back to your team combining the principles of project management and strategic communication.