Ban the buzzwords and say it plainly
Here at contentgroup, we pride ourselves on our use of plain English. In the spirit of ensuring this is something we truly live up to, […]
Ban the buzzwords and say it plainly View project »
Strategic Communication
If content is king, writers are its queen
We have well and truly entered the content era. Organisations of all sizes have a daily requirement for content that can help them tell their
If content is king, writers are its queen View project »
contentgroup: Canberra ⇒ Australia ⇒ Singapore ⇒ World!
Ever since 2013, contentgroup has had the express vision of becoming the world’s leading content communication agency for government and the public sector by 2020.
contentgroup: Canberra ⇒ Australia ⇒ Singapore ⇒ World! View project »
A few insights for Public Sector Innovation Month
It’s a fitting time to explore the notion of innovation within government departments. During my days as a public servant, almost everyone I came across revered the word ‘innovation’. Being able to ‘innovate’ or ‘be innovative’ was the holy grail of public service achievements. But often these endeavors failed, because nobody could seem to agree on what innovation actually is, or what it means. I’ve picked through a number of recent reports to get a better idea of what it means to innovate – here’s what I found.
A few insights for Public Sector Innovation Month View project »
Speechwriting for government: predicaments and principles
Arguably, there has never been a more important time for speeches – particularly from those with an authoritative, trusted and educated voice who can help inform the public and media discourse, correct its inherent misconceptions, and promote community confidence in government. As such, there also has never been a more important time for the speechwriter, particularly those in the public sector. While the speechwriting profession is well-established in the United States and the United Kingdom, it is comparatively less developed in Australia. contentgroup’s new resident speechwriter takes us through why.
Speechwriting for government: predicaments and principles View project »
The undeniable power of the influencer
Using influencers to promote your brand is the modern-day equivalent of word-of-mouth recommendations. As audiences, we tend to trust them more than brands (often the same brands they’re working for) and feel more personally invested in a product or message when someone we like is delivering it. Writing a marketing plan without including an influencer strategy is like flying to Paris and not visiting the Eiffel Tower – it’s just not the done thing. contentgroup’s very own Sarah Ferlitsch, an Instagram influencer in her own right, tells us why.
The undeniable power of the influencer View project »
Your ‘WHY’ is your bullseye
All too often I come across organisations that focus all their efforts on what they want to say and how they will say it. They frequently overlook the fundamental basis for all communication activities – the purpose, the rationale, the WHY. The why is your bullseye.
Your ‘WHY’ is your bullseye View project »
Change management and communication
Change management. It’s something several government organisations are experiencing at the moment as they change the way they do their business, while continuing to deliver on their programs and policies in the most efficient and effective way. For many people, this level of change can be quite a stressful period, however, it’s not all doom and gloom. When managed effectively, change can lead to improved mental health, innovation and an increase in productivity.
Change management and communication View project »
Social media’s impact on the 2016 US Presidential Election
In an ever-changing media landscape, we continue to see social media sites wield more influence over traditional media platforms. According to Facebook’s Chief Operating Officer Sheryl Sandberg, Facebook helped more than 2 million Americans register to vote on November 8. What made social media such an influential landscape during the lead up to the Presidential Election?
Social media’s impact on the 2016 US Presidential Election View project »
How can government strengthen their brand?
Your brand is your image. It’s not only what you say, but also the result of an ongoing interplay, or dynamic, between your output and the response you get from the public. Branding for government should be strategic and include an overall vision for what the departments can achieve, while forging long-term relationships with the public.
How can government strengthen their brand? View project »
How to make a Video News Release and get your story told
Video News Releases (VNRs) are a way for government departments, not-for-profits and businesses to gain TV and online media coverage for events, programs or products. Read our tips on how you can produce your own Video News Releases and tell your story.
How to make a Video News Release and get your story told View project »
The power of third party content distribution
How can you work third party content distribution into your marketing strategy? Find out how adding this tactic to your communications programme will maximise the reach of your target audience.
The power of third party content distribution View project »
The Case for Facebook in the public sector
In the public sector, Facebook is referred to as the F-word. Here are three things you need to say to your executive to make them reconsider their policy on Facebook.
The Case for Facebook in the public sector View project »
The internal communication playbook
Most communicators are guilty of pushing internal communications to the bottom of our ‘to-do’ list. When you consider the benefits, you will change your mind.
The internal communication playbook View project »
The marketing tactic with the highest ROI
“It’s not in the budget,” they tell you. Your organisation is cutting costs. Or they just don’t have the funds. This is when you want to use the marketing channel with the highest return on investment.
The marketing tactic with the highest ROI View project »
Use these 5 strategies to design surveys for effective market research
This is a case study of the failures and mistakes of our recent survey. Here are 5 lessons for successful survey design and market research.
Use these 5 strategies to design surveys for effective market research View project »
The Story of Content: Rise of the New Marketing. A review.
In this blog, David Pembroke reviews The Story of Content: Rise of the New Marketing, a documentary which recently premiered at Content Marketing World. Produced by the Content Marketing Institute, the film explores the evolution of content marketing through the eyes of the world’s leading brands.
The Story of Content: Rise of the New Marketing. A review. View project »
Writing an effective communication strategy for government
All good communication strategies are written and implemented in order to achieve a specific objective. In this blog Sophie McKerchar explains how!
Writing an effective communication strategy for government View project »
Great examples of content marketing in Government
There are some attention grabbing examples of content marketing in government emerging. Let’s explore them.
Great examples of content marketing in Government View project »