Strategic Communication Archives - Page 4 of 4

A few insights for Public Sector Innovation Month

Content Communication, Government, Strategic Communication / By contentgroup Staff

It’s a fitting time to explore the notion of innovation within government departments. During my days as a public servant, almost everyone I came across revered the word ‘innovation’. Being able to ‘innovate’ or ‘be innovative’ was the holy grail of public service achievements. But often these endeavors failed, because nobody could seem to agree on what innovation actually is, or what it means. I’ve picked through a number of recent reports to get a better idea of what it means to innovate – here’s what I found.

A few insights for Public Sector Innovation Month View project »

Speechwriting for government: predicaments and principles

Government, Strategic Communication, Tips / By contentgroup Staff

Arguably, there has never been a more important time for speeches – particularly from those with an authoritative, trusted and educated voice who can help inform the public and media discourse, correct its inherent misconceptions, and promote community confidence in government. As such, there also has never been a more important time for the speechwriter, particularly those in the public sector. While the speechwriting profession is well-established in the United States and the United Kingdom, it is comparatively less developed in Australia. contentgroup’s new resident speechwriter takes us through why.

Speechwriting for government: predicaments and principles View project »

The undeniable power of the influencer

Content Communication, Government, Social Media, Strategic Communication, Tips / By contentgroup Staff

Using influencers to promote your brand is the modern-day equivalent of word-of-mouth recommendations. As audiences, we tend to trust them more than brands (often the same brands they’re working for) and feel more personally invested in a product or message when someone we like is delivering it. Writing a marketing plan without including an influencer strategy is like flying to Paris and not visiting the Eiffel Tower – it’s just not the done thing. contentgroup’s very own Sarah Ferlitsch, an Instagram influencer in her own right, tells us why.

The undeniable power of the influencer View project »

Your ‘WHY’ is your bullseye

Content Communication, Strategic Communication, Tips / By contentgroup Staff

All too often I come across organisations that focus all their efforts on what they want to say and how they will say it. They frequently overlook the fundamental basis for all communication activities – the purpose, the rationale, the WHY. The why is your bullseye.

Your ‘WHY’ is your bullseye View project »

Change management and communication

Government, Strategic Communication / By contentgroup Staff

Change management. It’s something several government organisations are experiencing at the moment as they change the way they do their business, while continuing to deliver on their programs and policies in the most efficient and effective way. For many people, this level of change can be quite a stressful period, however, it’s not all doom and gloom. When managed effectively, change can lead to improved mental health, innovation and an increase in productivity.

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How can government strengthen their brand?

Content Communication, Government, Strategic Communication / By contentgroup Staff

Your brand is your image. It’s not only what you say, but also the result of an ongoing interplay, or dynamic, between your output and the response you get from the public. Branding for government should be strategic and include an overall vision for what the departments can achieve, while forging long-term relationships with the public.

How can government strengthen their brand? View project »

How to make a Video News Release and get your story told

Strategic Communication, Tips / By Ben Curry

Video News Releases (VNRs) are a way for government departments, not-for-profits and businesses to gain TV and online media coverage for events, programs or products. Read our tips on how you can produce your own Video News Releases and tell your story.

How to make a Video News Release and get your story told View project »

The power of third party content distribution

Content Communication, Strategic Communication, Tips / By Sophie McKerchar

How can you work third party content distribution into your marketing strategy? Find out how adding this tactic to your communications programme will maximise the reach of your target audience.

The power of third party content distribution View project »

The internal communication playbook

Content Communication, Productivity Tips, Strategic Communication / By contentgroup Staff

Most communicators are guilty of pushing internal communications to the bottom of our ‘to-do’ list. When you consider the benefits, you will change your mind.

The internal communication playbook View project »

The marketing tactic with the highest ROI

Content Communication, Strategic Communication / By contentgroup Staff

“It’s not in the budget,” they tell you. Your organisation is cutting costs. Or they just don’t have the funds. This is when you want to use the marketing channel with the highest return on investment.

The marketing tactic with the highest ROI View project »

Use these 5 strategies to design surveys for effective market research

Content Communication, Strategic Communication / By contentgroup Staff

This is a case study of the failures and mistakes of our recent survey. Here are 5 lessons for successful survey design and market research.

Use these 5 strategies to design surveys for effective market research View project »

Robert Rose - Chief Strategy Officer - Content Marketing Institute and Joe Kalinowski - Creative Director - Content Marketing Institute

The Story of Content: Rise of the New Marketing. (review post)

Content Communication, Strategic Communication / By David Pembroke

In this blog, David Pembroke reviews The Story of Content: Rise of the New Marketing, a documentary which recently premiered at Content Marketing World. Produced by the Content Marketing Institute, the film explores the evolution of content marketing through the eyes of the world’s leading brands.

The Story of Content: Rise of the New Marketing. (review post) View project »