Are webinars part of your stakeholder engagement strategy?

2020 came to an end, but digital communication continues to stay relevant even through 2021. There are different platforms that cater to the need to reach audiences directly and must be included in the communication strategy. Webinars are one such platform.

From improving and building effective stakeholder engagement to helping you reach your business goals sooner, webinars are a powerful tool that should form part of your communication toolkit.

Here at contentgroup, we’ve noticed a significant increase in demand for webinar services from our clients, through 2020 and even now in 2021. According to the Content Marketing Institute, 58% of marketers and comms professionals are using webinars.

Why use webinars?

Webinars can be used to share important content with your audience. Whether it’s expanding on already published content or demonstrating how a program or policy works, a webinar can facilitate sharing your message. And your expertise.

Webinars are a visual medium you can connect quickly with your audiences. Depending on the format you choose – a Q&A, panel discussion, presentation slides or service demonstration, connecting visually with your audience will help personalise the webinar content and make for a more engaging attendee experience.

You can also reach highly targeted audiences on very niche subjects, Australia wide and globally. Definitely offering more value for money than travelling far and wide to undertake roadshows or events.

Webinars have a distinct advantage over other forms of online content. They offer an opportunity to engage in a live dialogue with your audience via Q&A or polls option. This is where you get to really understand your audience and meet their needs.

A webinar can also be pre-recorded but hosting a live webinar allows real-time engagement and is more impactful. However, ensuring your attendees have access to the recordings offers immense value.

Not sure where to start with webinars?



contentgroup is pleased to offer a customised webinar service to meet your communication and business objectives. We have experience working with the Department of Agriculture, Water and the Environment, and The Department of Defence on ranging webinars.

Are you looking to organise a stand-alone webinar or a series?  Get in touch today to learn how we can help you deliver your message or story through engaging, interactive webinars.

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