5 Reasons why all staff need media training

The days of viewing media as a separate entity are long gone.

Media is becoming increasingly important in both the communications sector and the broader workforce as organisations aim to speak directly to their audience.

Whether you are in policy, human resources, or legal affairs, media skills are something that everyone should develop.
Australia, much like the rest of the world, is moving towards a virtual landscape. As a result of COVID-19, Zoom interviews are no longer restricted to the office and team presentations are no longer confined to an internal audience. Rather, these tools are now used to more frequently engage with media and speak directly to consumers.

As a leader in the field of media training (you can view our media training masterclass here), we have put together 5 key reasons why you or your team should consider media training.

1. Confidence.
Embarking on your first public speaking venture is a daunting task. Whether it’s leading a discussion at work, doing a live or pre-recorded interview or speaking at a conference or during a webinar, getting over those first set of nerves is no small challenge.
Media training enables you to gradually build confidence in your speaking abilities so that you can focus on producing great content for your speeches and presentations.

2. Public speaking skills.
In combination with building confidence, media training is a great way to improve your public speaking skills.
Media training is all about increasing your ability to tell a story and engage with public audiences. From running over interview scenarios to strategizing the best way to tackle impromptu questions, the tools, which media training provides you with, enable you to speak confidently and clearly in front of public audiences.

3. Master the art of storytelling.
In the world of media, storytelling is of utmost importance.
The audience’s attention span is decreasing as people become increasingly inundated with content. You need the power of storytelling to effectively reach your audience.
Media training will run you through the tricks and tools needed to better create a story that resonates with your audiences emotionally.

4. Gain a better understanding of how the media works.
One of the most practical rewards of media training is that it allows you to develop a better understanding of how the media landscape and modern news cycle works.
Understanding the tight deadlines journalists are under and the amount of content they are inundated with daily, will go a long way to enable you to master your next media engagement. This is a great opportunity to learn more about the various channels, which media covers in the modern media landscape.

5. Better tailor your messages
Nowadays, users engage with a variety of content across a range of platforms. To help with this, you can read our blog on 5 tips to successfully land your message in the next media interview.
‘Traditional media’ is no longer restricted to live broadcast. Platforms such as Facebook, Twitter, and Zoom now provide a great tool to promote your message actively. Media training equips you with a better understanding of these platforms and how to successfully tailor your message to resonate with the appropriate audience.
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These are some of the many reasons why you or your team should sign-up for media training. But, with so many options available, which media training suits you best? You can read our blog on 5 questions to ask before choosing your next media training.

Looking to master your next public speaking arrangement?

Find out more about our very own media training master class led by contentgroup CEO, David Pembroke. An ex-ABC journalist, David is well versed in the art of media and is supported by a team of communication strategists who have experience working in all aspects of media and communications.

Read the details on the media training master class here.

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