The psychology of colour
Communication relies heavily on how your content resonates with your audience – how do they feel after engaging with you? Do you want them to […]
The psychology of colour View project »
Communication relies heavily on how your content resonates with your audience – how do they feel after engaging with you? Do you want them to […]
The psychology of colour View project »
If you have not jumped on to ‘Spotify Wrapped‘ before you read this, do it now. I’ll be here when you get back. Pretty cool
I’m wrapped in Spotify Wrapped View project »
Artificial Intelligence (AI) is the elephant in the room in any discussion about content creation currently. To put it in context, ChatGPT is the fastest
Building your content career in the age of AI View project »
Continuous improvement is a concept that drives me. I’m fascinated with innovation and finding ways to continuously improve outcomes. Strong communication strategies include the Five
Continuously improving communication strategies View project »
Your website is one of the first places people will look for information about your government department or agency. It represents who you are, what
The Ultimate 10 Step Content Creation Checklist for Government Communications View project »
Recycle, Re-purpose and Refresh The internet is an insatiable beast; and trying to continually feed it fresh content is an exhausting challenge. The smart content
The three R’s of recycling content View project »
“It’s the year of content. And the pickings are plentiful for consumers who increasingly expect an ‘all access’ pass to media and entertainment.” – Media
The Year of Content: What the Deloitte Media Consumer Survey means for 2019 View project »
With over two-thirds of Australians checking social media daily, it’s no secret that social media is an important tool for the government to connect with
Social Media & Government: How to manage it successfully View project »
Annual report season is nearly upon us, no doubt, there were moments when you wondered whether it was all going to end in tears. Somehow
Mission possible: the perfect annual report process View project »
The role of content in communication has seen astonishing growth in recent years. Separating itself from the basic production of articles, it now includes creating
Content with communications: why content communication is the future View project »
Sharing new and engaging content builds your brand and your audience. We are all pretty across that concept. But what happens when the demand for
Curating content the right way: why and how View project »
Those of us who’ve worked in government communications for any length of time have probably had a conversation with someone from Business Area X that
Authenticity, government and social media View project »
By now we should all know that influencers are a successful marketing tool, we know what they are and the general idea behind them (if
Case study: Government and Influencers View project »
NEWS UPDATE: Twitter set to double character limit – what does it mean for your comms strategy? It could be the best possible move for
It felt like a lifetime, but when I checked the progress of our journey to Bali on my screen, we still hadn’t crossed the Australian
Two ears, one mouth: How taking an Asian perspective will improve your communication View project »
As communicators, we’re always searching for new tools to help shape our content and boost audience engagement. In a world of short word limits and
When less isn’t more – pitfalls of link shortening View project »
In the content communication world, we are constantly asking “how can we better connect with our audience using social media?” We know it can be
Here’s what you’re missing in your social media strategy View project »
contentgroupies – you asked and we listened. A number of you indicated in our recent audience survey that finding images to use in your content
How to source imagery like a pro View project »
In the Australian National University’s 2016 Australian Election Study, only 26 per cent of respondents stated that they could trust people in government. That finding
Ever since 2013, contentgroup has had the express vision of becoming the world’s leading content communication agency for government and the public sector by 2020.
contentgroup: Canberra ⇒ Australia ⇒ Singapore ⇒ World! View project »