We’ve all been there. “Look at all these facts! These stats! These illuminating nuggets of academic wisdom!” and have been so impressed by the intellectual […]
Why your audience want stories, not lectures View project »
The US presidential race has always been an enigma; how do candidates gain popularity and boost voter numbers? Historically, this has been about getting your
Social media on the campaign trail: Barack Obama and Donald Trump View project »
Videos of your events are a great way to increase audience reach. They allow people who can’t attend in person to catch up later, and
Case study: Video for the Institute of Public Administration Australia (IPAA) View project »
In the Australian National University’s 2016 Australian Election Study, only 26 per cent of respondents stated that they could trust people in government. That finding
Ever since 2013, contentgroup has had the express vision of becoming the world’s leading content communication agency for government and the public sector by 2020.
contentgroup: Canberra ⇒ Australia ⇒ Singapore ⇒ World! View project »
It’s a fitting time to explore the notion of innovation within government departments. During my days as a public servant, almost everyone I came across revered the word ‘innovation’. Being able to ‘innovate’ or ‘be innovative’ was the holy grail of public service achievements. But often these endeavors failed, because nobody could seem to agree on what innovation actually is, or what it means. I’ve picked through a number of recent reports to get a better idea of what it means to innovate – here’s what I found.
A few insights for Public Sector Innovation Month View project »
Arguably, there has never been a more important time for speeches – particularly from those with an authoritative, trusted and educated voice who can help inform the public and media discourse, correct its inherent misconceptions, and promote community confidence in government. As such, there also has never been a more important time for the speechwriter, particularly those in the public sector. While the speechwriting profession is well-established in the United States and the United Kingdom, it is comparatively less developed in Australia. contentgroup’s new resident speechwriter takes us through why.
Speechwriting for government: predicaments and principles View project »
contentgroup recently attended the Role of Video in Digital Government seminar in Canberra where presenters from various government departments explored current issues in online engagement and presented case studies of video production in the public sector. Events such as this enable the video industry to connect with their audiences, to help fill those gaps in resourcing and expertise and to enable governments to reach their stakeholders directly. Check out the top tips we scooped from the day.
Top tips for government video communications View project »
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