Future-Proofing Government Communications
Over the Easter break, in amongst spending quality time with the kids and eating too much chocolate, I managed to pick up and read a …
Government
Nightmare on GovComms Street
When you next see someone who works in Government communications, give them a hug! It’s been a rough period, and it’s not going to change …
The Ultimate 10 Step Content Creation Checklist for Government Communications
Your website is one of the first places people will look for information about your government department or agency. It represents who you are, what …
The Ultimate 10 Step Content Creation Checklist for Government Communications View project »
The Year of Content: What the Deloitte Media Consumer Survey means for 2019
“It’s the year of content. And the pickings are plentiful for consumers who increasingly expect an ‘all access’ pass to media and entertainment.” – Media …
The Year of Content: What the Deloitte Media Consumer Survey means for 2019 View project »
The changing landscape of social media for government communication
2018 has been a theatrical year for social media leading to a lot of debates around data collection and distribution, anti-fake news measures and algorithms …
The changing landscape of social media for government communication View project »
Social Media & Government: How to manage it successfully
With over two-thirds of Australians checking social media daily, it’s no secret that social media is an important tool for the government to connect with …
Social Media & Government: How to manage it successfully View project »
How generating public value is key to transforming government communications
When it comes to improving political governance and government communications, the age of excuses may finally be over. There is a very real and positive …
How generating public value is key to transforming government communications View project »
5 PR trends every public-sector professional needs to know and act on
*Nervously risking the disdain of our readers for pointing out the obvious*… technology has changed the way that government departments can reach and communicate with …
5 PR trends every public-sector professional needs to know and act on View project »
Five requirements for effective leadership in government
Paul Maddison, currently the Canadian High Commissioner to Australia, has undertaken many new challenges throughout a 40-year career and was kind enough to share five …
Five requirements for effective leadership in government View project »
Mission possible: the perfect annual report process
Annual report season is nearly upon us, no doubt, there were moments when you wondered whether it was all going to end in tears. Somehow …
Mission possible: the perfect annual report process View project »
Content with communications: why content communication is the future
The role of content in communication has seen astonishing growth in recent years. Separating itself from the basic production of articles, it now includes creating …
Content with communications: why content communication is the future View project »
Authenticity, government and social media
Those of us who’ve worked in government communications for any length of time have probably had a conversation with someone from Business Area X that …
Communication challenges governments, globally
My career started with both communication and government. At the age of 25, I had a completely different idea about my job, and I had …
Communication challenges governments, globally View project »
The psychology of colour
Communication relies heavily on how your content resonates with your audience- how do they feel after engaging with you? Do you want them to feel …
Case study: Government and Influencers
By now we should all know that influencers are a successful marketing tool, we know what they are and the general idea behind them (if …
Two ears, one mouth: How taking an Asian perspective will improve your communication
It felt like a lifetime, but when I checked the progress of our journey to Bali on my screen, we still hadn’t crossed the Australian …
Two ears, one mouth: How taking an Asian perspective will improve your communication View project »
Why your audience want stories, not lectures
We’ve all been there. “Look at all these facts! These stats! These illuminating nuggets of academic wisdom!” and have been so impressed by the intellectual …
Social media on the campaign trail: Barack Obama and Donald Trump
The US presidential race has always been an enigma; how do candidates gain popularity and boost voter numbers? Historically, this has been about getting your …
Social media on the campaign trail: Barack Obama and Donald Trump View project »
Case study: Video for the Institute of Public Administration Australia (IPAA)
Videos of your events are a great way to increase audience reach. They allow people who can’t attend in person to catch up later, and …
Case study: Video for the Institute of Public Administration Australia (IPAA) View project »
Against the tide: the struggle of governments to win public confidence in an age of mass communication
In the Australian National University’s 2016 Australian Election Study, only 26 per cent of respondents stated that they could trust people in government. That finding …