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24 July, 2018Content Communication, , , , , , , , , , , Admin

Social Media & Government: How to manage it successfully

With over two thirds of Australians checking social media daily, it’s no secret that social media is an important tool for the government to connect with citizens. But when managed incorrectly it’s a lost opportunity. We help a numbe...

Government Communications
16 July, 2018Content Communication, Government, , , , , , , , , , Admin

How generating public value is key to transforming government communications

When it comes to improving political governance and government communications, the age of excuses may finally be over. There is a very real and positive shift taking place thanks to governments recognising that solutions arise from bette...

10 July, 2018Content Communication, Strategic Communication, Tips, , , , , , , , , Jess Bauer

The Ultimate 10 Step Content Creation Checklist for Government Communications

Your website is one of the first places people will look for information about your government department or agency. It represents who you are, what you value and gives insight into what you can offer to your audience. Recently, we condu...

31 October, 2017Strategic Communication, , , , , , , , , , , donovan

Five requirements for effective leadership in government

Paul Maddison, currently the Canadian High Commissioner to Australia, has undertaken many new challenges throughout a 40-year career and was kind enough to share five requirements for effective leadership. After diligently working his wa...

17 October, 2017Content Communication, Government, Social Media, Strategic Communication, , , , , , , , , , , Geoff Fisher

Authenticity, government and social media

Those of us who’ve worked in government communications for any length of time have probably had a conversation with someone from Business Area X that started something like “I want to do 12 Facebook posts to tell people about this th...

10 October, 2017Content Communication, Government, Strategic Communication, , , , , , , , , Admin

Communication challenges governments, globally

My career started with both communication and government. At the age of 25, I had a completely different idea about my job, and I had utterly no idea about how challenging communicating on behalf of government would be. I began at the Cz...

10 October, 2017Content Communication, Strategic Communication, Tips, , , , , , , , , , , , , , , , , , Hillary Lang

The psychology of colour

Communication relies heavily on how your content resonates with your audience- how do they feel after engaging with you? Do you want them to feel educated? Engaged? Angered? Inspired? Break through the noise is by designing your content ...

9 October, 2017Content Communication, Government, Social Media, Strategic Communication, , , , , , , , , , , , , , , , , , , , , , , Admin

Case study: Government and Influencers

By now we should all know that influencers are a successful marketing tool, we know what they are and the general idea behind them (if you need a refresh, visit our previous blog on the topic here). Let’s get practical and have a look ...

26 September, 2017Strategic Communication, , , , , , , , , , , , , , , , , David Pembroke

Two ears, one mouth: How taking an Asian perspective will improve your communication

It felt like a lifetime, but when I checked the progress of our journey to Bali on my screen, we still hadn’t crossed the Australian border near Darwin. “Australia is such a big country”, I thought to myself. But then in a flash, i...

White House, Washington DC
11 September, 2017Government, Social Media, , , , , , , , , , , , , , donovan

Social media on the campaign trail: Barack Obama and Donald Trump

The US presidential race has always been an enigma; how do candidates gain popularity and boost voter numbers? Historically, this has been about getting your face out there; billboards, TV interviews, aim for a front page shaking hands and...

12 July, 2017Content Communication, Government, Strategic Communication, Tips, , , , , , , , , , , , , Lydia Stevens

contentgroup: Canberra ⇒ Australia ⇒ Singapore ⇒ World!

Ever since 2013, contentgroup has had the express vision of becoming the world’s leading content communication agency for government and the public sector by 2020. We don’t shy away from this vision. In fact, we talk about it first t...

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