Your website is one of the first places people will look for information about your government department or agency. It represents who you are, what …
The Ultimate 10 Step Content Creation Checklist for Government Communications View project »
“It’s the year of content. And the pickings are plentiful for consumers who increasingly expect an ‘all access’ pass to media and entertainment.” – Media …
The Year of Content: What the Deloitte Media Consumer Survey means for 2019 View project »
“My team is not creative enough.” “I don’t have the skills to be creative” Most people think that creativity is a divine intervention, that it …
How To Build A Creative Culture In Government Communication View project »
2018 has been a theatrical year for social media leading to a lot of debates around data collection and distribution, anti-fake news measures and algorithms …
The changing landscape of social media for government communication View project »
With over two-thirds of Australians checking social media daily, it’s no secret that social media is an important tool for the government to connect with …
Social Media & Government: How to manage it successfully View project »
When it comes to improving political governance and government communications, the age of excuses may finally be over. There is a very real and positive …
How generating public value is key to transforming government communications View project »
*Nervously risking the disdain of our readers for pointing out the obvious*… technology has changed the way that government departments can reach and communicate with …
5 PR trends every public-sector professional needs to know and act on View project »
Paul Maddison, currently the Canadian High Commissioner to Australia, has undertaken many new challenges throughout a 40-year career and was kind enough to share five …
Five requirements for effective leadership in government View project »
Annual report season is nearly upon us, no doubt, there were moments when you wondered whether it was all going to end in tears. Somehow …
Mission possible: the perfect annual report process View project »
The role of content in communication has seen astonishing growth in recent years. Separating itself from the basic production of articles, it now includes creating …
Content with communications: why content communication is the future View project »
Those of us who’ve worked in government communications for any length of time have probably had a conversation with someone from Business Area X that …
My career started with both communication and government. At the age of 25, I had a completely different idea about my job, and I had …
Communication challenges governments, globally View project »
Communication relies heavily on how your content resonates with your audience- how do they feel after engaging with you? Do you want them to feel …
By now we should all know that influencers are a successful marketing tool, we know what they are and the general idea behind them (if …
It felt like a lifetime, but when I checked the progress of our journey to Bali on my screen, we still hadn’t crossed the Australian …
Two ears, one mouth: How taking an Asian perspective will improve your communication View project »
We’ve all been there. “Look at all these facts! These stats! These illuminating nuggets of academic wisdom!” and have been so impressed by the intellectual …
The US presidential race has always been an enigma; how do candidates gain popularity and boost voter numbers? Historically, this has been about getting your …
Social media on the campaign trail: Barack Obama and Donald Trump View project »
Videos of your events are a great way to increase audience reach. They allow people who can’t attend in person to catch up later, and …
Case study: Video for the Institute of Public Administration Australia (IPAA) View project »
In the Australian National University’s 2016 Australian Election Study, only 26 per cent of respondents stated that they could trust people in government. That finding …
Ever since 2013, contentgroup has had the express vision of becoming the world’s leading content communication agency for government and the public sector by 2020. …
contentgroup: Canberra ⇒ Australia ⇒ Singapore ⇒ World! View project »
