Why your audience want stories, not lectures
We’ve all been there. “Look at all these facts! These stats! These illuminating nuggets of academic wisdom!” and have been so impressed by the intellectual stock of our own argument that we’ve ended up writing something that read...
Social media on the campaign trail: how Obama and Trump got the upper hand
The US presidential race has always been an enigma; how do candidates gain popularity and boost your voter numbers? Historically, this has been about getting your face out there; billboards, TV interviews, aim for a front page shaking hand...
Case study: Video for the Institute of Public Administration Australia (IPAA)
Videos of your events are a great way to increase audience reach. They allow people who can’t attend in person to catch up later, and for others to skip to the parts of most relevance to them. Once you have a few videos in the bag you ...
Against the tide: the struggle of governments to win public confidence in an age of mass communication
In the Australian National University’s 2016 Australian Election Study, only 26 per cent of respondents stated that they could trust people in government. That finding represents the lowest level of public trust since surveying commenc...
contentgroup: Canberra ⇒ Australia ⇒ Singapore ⇒ World!
Ever since 2013, contentgroup has had the express vision of becoming the world’s leading content communication agency for government and the public sector by 2020. We don’t shy away from this vision. In fact, we talk about it first t...
A few insights for Public Sector Innovation Month
It's a fitting time to explore the notion of innovation within government departments. During my days as a public servant, almost everyone I came across revered the word ‘innovation’. Being able to ‘innovate’ or ‘be innovative’ was the...
Speechwriting for government: predicaments and principles
Arguably, there has never been a more important time for speeches - particularly from those with an authoritative, trusted and educated voice who can help inform the public and media discourse, correct its inherent misconceptions, and...
Top tips for government video communications
contentgroup recently attended the Role of Video in Digital Government seminar in Canberra where presenters from various government departments explored current issues in online engagement and presented case studies of video production...
