This panel explores the topic of skills in the government communications profession. How should communications professionals keep up with the pace of change in technology and the economy?
On this panel are the following speakers:
Vanessa Liell – Executive Director, Commtract
Vanessa Grimm – Associate Director (Media & Government Relations), Sydney Trains
Nicole Davey – Head of Media, Marketing and Events, iCare NSW
Angela Kamper – Executive Director (Brand, Digital and Communications), NSW Department of Customer Service
The four panelists discuss which skills, attributes and experiences stand out to them in the job market for communications professionals. They explore both the ‘soft’ and ‘hard’ skills necessary for a modern-day communications team. They also debate whether it’s better to be a generalist or a specialist in the communications profession.
The panelists evaluate the relevance of journalism skills and how they can help and hurt an individual’s effectiveness in a communications environment. They also discuss the topic of diversity, and how it contributes to the effectiveness of communications teams.
After watching this video, you will be able to:
- Identify what employers look for in communications professionals.
- Understand what it takes to become a leader in the government communications field.
- Pinpoint the skills that you need to develop in order to succeed in government communications.