Closing the Positive Feedback Loops: How Queensland Health communicated COVID-19


Session Overview

In this session from the 2020 GovComms Festival, we hear from the Executive Director of Strategic Communications at Queensland Health, Robert Hoge.

Robert discusses the Queensland government’s response to the COVID-19 pandemic. He begins by giving a background about the state of Queensland, which is useful for those living outside Australia.

Robert describes how Queensland’s history of dealing with natural disasters prepared Queensland’s politicians and public servants to dealing with COVID-19. According to Robert, Queensland residents are experienced at following advice from government in times of crisis.

He explains how Queensland Health puts communications at the forefront of their decision making. Robert also explores the specific actions that Queensland Health took to inform Queensland residents about COVID-19 and the public health advice. According to Robert, Queensland Health focused on actionable advice as opposed to less relevant information about the virus.

Finally, Robert runs through the results of Queensland Health’s decisions.

After watching this video, you will:

  • Understand a successful implementation of a communications campaign related to COVID-19.
  • Know more about the Australian state of Queensland.
  • Recognise the benefit of putting communications at the forefront of crisis campaigns.

Please note that this is a recording of a live presentation. 

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