Designing for Openness and Engagement: Reflections and Observations of the Importance of Helping Governments Make Sense

Session Overview: 

In this session from the 2020 GovComms Festival, we hear from the Creative Director of Nook Studios, Mel Flanagan.

Mel gives an introduction to some of the work done at Nook Studios, as well as some of her experiences with open government initiatives. Mel explains a case study of Nook Studios’ work, where they were able to communicate a complex energy policy issue in a simple but innovative way.

Mel discusses how to present data in a friendly and understandable format. She explains the importance of explicitly giving data an explanation to extract its real meaning. According to Mel, this will greatly benefit your audience.

Mel walks through how to design your communications campaigns with open government at the heart. She believes that putting information and communication first will help communications professionals make their messages more transparent and accessible.

After watching this video, you will be able to:

  • Understand the importance of open government initiatives.
  • Use outstanding case studies from Nook Studios for inspiration.
  • Design your communications through the lens of open government.

Please note that this is a recording of a live presentation.

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