In this session from the 2020 GovComms Festival, we hear from Kelly Corsette, the Communications and Public Affairs Director from the City of Scottsdale, Arizona.
Kelly talks about the information overload that internet users are experiencing today. He explains the importance of tailored messaging in the context of information abundance.
Kelly explores the topic of Artificial Intelligence (AI), and how AI can be used to de-clutter the information landscape. Kelly shows how AI can be used to interact with, and listen to, community stakeholders. He uses examples from the City of Scottsdale to illustrate how AI can be used in a communications context.
Kelly explains the spectrum of listening: that ranges from strategic listening to personal listening. He runs through examples of both forms of community listening, with particular emphasis on his own experience in Scottsdale, Arizona.
He talks about a debate that was sparked in Scottsdale about a communications campaign to fight homelessness run by the administration. He also shows how Scottsdale responded to the public debate over their campaign, and how they responded to the feedback.
After watching this video, you will be able to:
- Understand the difference between strategic listening and personal listening.
- Think about ways that AI can assist local communities in their communications campaigns.
- Understand a case study of how a city council responded to feedback from its community regarding a communications campaign that received both praise and criticism.
Please note that this is a recording of a live presentation.