In this session from the 2020 GovComms Festival, we hear from the Coordinator of City Marketing at the City of Ballarat in Australia. Lucy explores the topic of how we can put compassion at the heart of our communications in times of crisis.
She explains the attitudes in Ballarat toward the COVID-19 pandemic in early 2020, when it was just getting started. She then explains the origin of the Be Kind Ballarat campaign.
Be Kind Ballarat was a campaign run by the City of Ballarat during the COVID-19 pandemic to improve morale and community-spirit during the crisis. Lucy explains how Be Kind Ballarat allowed the City of Ballarat to deliver public health advice through the campaign’s brand.
By linking the following of public health advice with being kind, the City of Ballarat were able to instil a sense of meaning in people’s efforts to reduce the spread of the virus.
Lucy explains the impact and reach of the Be Kind Ballarat campaign. The campaign achieved significant attention on social media and national media.
After watching this video, you will:
- Understand an example of how a communications team was able to communicate the COVID-19 public health advice in a friendly manner.
- Use a best-practice case study as inspiration for your own communications campaigns.
Please note that this is a recording of a live presentation.