Session Overview
In this session from the 2020 GovComms Festival, Anthony Clark discusses some of the lessons learnt from the 2019-2020 Summer Bushfire season in Australia.
Anthony is the Director of Corporate Communications at the NSW Rural Fire Service. He held this position during the devastating 2019-2020 Summer Bushfire season in Australia.
Anthony discusses the background of the 2019-2020 bushfire season, explaining exactly what happened and why it happened.
Anthony explains what worked for the NSW RFS and what didn’t work. He outlines some of the communications strategies that the NSW RFS used to keep NSW residents informed about bushfires.
Anthony discusses the role of the media in the bushfire effort, describing how important the media is to navigating bushfire seasons in Australia. He also runs through the political aspect of the bushfires, and how the NSW RFS handled the political challenges of the crisis.
After watching this video, you will:
- Understand the events of the 2019-2020 Summer Bushfires in Australia.
- Implement effective communications strategies in the event of a crisis.
- Use inspiration from a best-practice case study in crisis communications.
Please note that this is a recording of a live presentation.
