The psychology of colour
Communication relies heavily on how your content resonates with your audience – how do they feel after engaging with you? Do you want them to […]
The psychology of colour View project »
Communication relies heavily on how your content resonates with your audience – how do they feel after engaging with you? Do you want them to […]
The psychology of colour View project »
Hello everyone and welcome back. 2024. Hold on to your hats. It will be a huge year in government and public sector communication. Here in
It’s the time of the year when our minds turn to the delicious dishes that signify the festive period. For me, it’s definitely the family
A recipe for a great partnership (or a trifle) View project »
Having worked in the public sector for 11 years, I have read a lot. As a web publisher, I read policy, reports, articles and media
Stop readers in their tracks View project »
Over the Easter break, in amongst spending quality time with the kids and eating too much chocolate, I managed to pick up and read a
Future-Proofing Government Communications View project »
“The medium is the message”. Yeah, yeah we’ve all heard the Marshall McLuhan schtick. Too often perhaps! The Canadian communications theorist openly admitted that his
Landing the message, with Andy Bell View project »
contentgroup’s Lawrence Shelton reminds us that for all their technological bells and whistles CRMs can’t do one fundamental thing – write strategy. Back in 2008,
Your CRM platform is not a strategy View project »
Recycle, Re-purpose and Refresh The internet is an insatiable beast; and trying to continually feed it fresh content is an exhausting challenge. The smart content
The three R’s of recycling content View project »
“It’s the year of content. And the pickings are plentiful for consumers who increasingly expect an ‘all access’ pass to media and entertainment.” – Media
The Year of Content: What the Deloitte Media Consumer Survey means for 2019 View project »
Annual report season is nearly upon us, no doubt, there were moments when you wondered whether it was all going to end in tears. Somehow
Mission possible: the perfect annual report process View project »
Those of us who’ve worked in government communications for any length of time have probably had a conversation with someone from Business Area X that
Authenticity, government and social media View project »
My career started with both communication and government. At the age of 25, I had a completely different idea about my job, and I had
Communication challenges governments, globally View project »
NEWS UPDATE: Twitter set to double character limit – what does it mean for your comms strategy? It could be the best possible move for
It felt like a lifetime, but when I checked the progress of our journey to Bali on my screen, we still hadn’t crossed the Australian
Two ears, one mouth: How taking an Asian perspective will improve your communication View project »
We’ve all been there. “Look at all these facts! These stats! These illuminating nuggets of academic wisdom!” and have been so impressed by the intellectual
Why your audience want stories, not lectures View project »
Ever since 2013, contentgroup has had the express vision of becoming the world’s leading content communication agency for government and the public sector by 2020.
contentgroup: Canberra ⇒ Australia ⇒ Singapore ⇒ World! View project »
All too often I come across organisations that focus all their efforts on what they want to say and how they will say it. They frequently overlook the fundamental basis for all communication activities – the purpose, the rationale, the WHY. The why is your bullseye.
Your ‘WHY’ is your bullseye View project »