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24 July, 2018Content Communication, , , , , , , , , , , Admin

Social Media & Government: How to manage it successfully

With over two thirds of Australians checking social media daily, it’s no secret that social media is an important tool for the government to connect with citizens. But when managed incorrectly it’s a lost opportunity. We help a numbe...

10 July, 2018Content Communication, Strategic Communication, Tips, , , , , , , , , Jess Bauer

The Ultimate 10 Step Content Creation Checklist for Government Communications

Your website is one of the first places people will look for information about your government department or agency. It represents who you are, what you value and gives insight into what you can offer to your audience. Recently, we condu...

17 October, 2017Content Communication, Government, Social Media, Strategic Communication, , , , , , , , , , , Geoff Fisher

Authenticity, government and social media

Those of us who’ve worked in government communications for any length of time have probably had a conversation with someone from Business Area X that started something like “I want to do 12 Facebook posts to tell people about this th...

16 October, 2017Content Communication, Strategic Communication, , , , , , , , , , , , aagam

The three R’s of recycling content

Recycle, Re-purpose and Refresh The internet is an insatiable beast; and trying to continually feed it fresh content is an exhausting challenge. The smart content marketer knows just how crucial it is to get the most out of every piece o...

10 October, 2017Content Communication, Strategic Communication, Tips, , , , , , , , , , , , , , , , , , Hillary Lang

The psychology of colour

Communication relies heavily on how your content resonates with your audience- how do they feel after engaging with you? Do you want them to feel educated? Engaged? Angered? Inspired? Break through the noise is by designing your content ...

9 October, 2017Content Communication, Government, Social Media, Strategic Communication, , , , , , , , , , , , , , , , , , , , , , , Admin

Case study: Government and Influencers

By now we should all know that influencers are a successful marketing tool, we know what they are and the general idea behind them (if you need a refresh, visit our previous blog on the topic here). Let’s get practical and have a look ...

5 October, 2017Social Media, Strategic Communication, Tips, , , , , , , , , , , , , , , , , , , , , , , , , , , Jessica Frecklington, jessica

Data footprint paves the way for world of stories

It’s a fact. Communicators love finding inventive ways to tell poignant stories – even more so when audience data shows they are hitting the mark. At this year’s Content Marking World conference in Cleveland, USA this message came ...

29 September, 2017Content Communication, Social Media, Strategic Communication, Tips, , , , , , , , , , , Lydia Stevens

Twitter set to double its character limit – why? And what does it mean for your comms strategy?

NEWS UPDATE: Twitter set to double character limit – what does it mean for your comms strategy? It could be the best possible move for the ailing social media platform, with user numbers stagnating on the platform and those who were on...

21 September, 2017Content Communication, Government, Social Media, Strategic Communication, , , , , , , , , , , , David Polglase

Listen: If you’re writing for everyone, you’re writing for no one

Brody Dorland, long time #contentgroupie and founder of content creation and workflow platform Divvy HQ, sits down with Dave Polglase, our Head of Consulting, to talk all things content marketing. With more organisations  making the...

4 September, 2017Social Media, Tips, , , , , , , , , , , , , , , , Admin

When less isn’t more – pitfalls of link shortening

As communicators, we’re always searching for new tools to help shape our content and boost audience engagement. In a world of short word limits and shorter attention spans shortening links to websites is commonplace in a bid to make a ...