The psychology of colour
Communication relies heavily on how your content resonates with your audience – how do they feel after engaging with you? Do you want them to […]
The psychology of colour View project »
Communication relies heavily on how your content resonates with your audience – how do they feel after engaging with you? Do you want them to […]
The psychology of colour View project »
It’s the time of the year when our minds turn to the delicious dishes that signify the festive period. For me, it’s definitely the family
A recipe for a great partnership (or a trifle) View project »
If you have not jumped on to ‘Spotify Wrapped‘ before you read this, do it now. I’ll be here when you get back. Pretty cool
I’m wrapped in Spotify Wrapped View project »
Over the last few years, podcasts have become a popular type of content, and medium of communication. In 2022, 90% of the Australian population was
9 tips for starting and sustaining a successful podcast in 2023 View project »
In today’s rapidly evolving landscape, content consumers hold more power than ever before in deciding how, when, and where they engage with information. As modern communicators,
Webinars: the future of communications? View project »
Artificial Intelligence (AI) is the elephant in the room in any discussion about content creation currently. To put it in context, ChatGPT is the fastest
Building your content career in the age of AI View project »
Having worked in the public sector for 11 years, I have read a lot. As a web publisher, I read policy, reports, articles and media
Stop readers in their tracks View project »
Continuous improvement is a concept that drives me. I’m fascinated with innovation and finding ways to continuously improve outcomes. Strong communication strategies include the Five
Continuously improving communication strategies View project »
contentgroup’s Lawrence Shelton reminds us that for all their technological bells and whistles CRMs can’t do one fundamental thing – write strategy. Back in 2008,
Your CRM platform is not a strategy View project »
Your website is one of the first places people will look for information about your government department or agency. It represents who you are, what
The Ultimate 10 Step Content Creation Checklist for Government Communications View project »
Recycle, Re-purpose and Refresh The internet is an insatiable beast; and trying to continually feed it fresh content is an exhausting challenge. The smart content
The three R’s of recycling content View project »
As a Government communicator, it’s important to get your message across simply and clearly. The best way to do this is by using plain English.
Write less, say more: the plain English guide for Government communicators View project »
With over two-thirds of Australians checking social media daily, it’s no secret that social media is an important tool for the government to connect with
Social Media & Government: How to manage it successfully View project »
Those of us who’ve worked in government communications for any length of time have probably had a conversation with someone from Business Area X that
Authenticity, government and social media View project »
By now we should all know that influencers are a successful marketing tool, we know what they are and the general idea behind them (if
Case study: Government and Influencers View project »
NEWS UPDATE: Twitter set to double character limit – what does it mean for your comms strategy? It could be the best possible move for
It felt like a lifetime, but when I checked the progress of our journey to Bali on my screen, we still hadn’t crossed the Australian
Two ears, one mouth: How taking an Asian perspective will improve your communication View project »
In the Australian National University’s 2016 Australian Election Study, only 26 per cent of respondents stated that they could trust people in government. That finding
We have well and truly entered the content era. Organisations of all sizes have a daily requirement for content that can help them tell their
If content is king, writers are its queen View project »
contentgroup recently attended the Role of Video in Digital Government seminar in Canberra where presenters from various government departments explored current issues in online engagement and presented case studies of video production in the public sector. Events such as this enable the video industry to connect with their audiences, to help fill those gaps in resourcing and expertise and to enable governments to reach their stakeholders directly. Check out the top tips we scooped from the day.
Top tips for government video communications View project »