The psychology of colour
Communication relies heavily on how your content resonates with your audience – how do they feel after engaging with you? Do you want them to […]
The psychology of colour View project »
Communication relies heavily on how your content resonates with your audience – how do they feel after engaging with you? Do you want them to […]
The psychology of colour View project »
If you have not jumped on to ‘Spotify Wrapped‘ before you read this, do it now. I’ll be here when you get back. Pretty cool
I’m wrapped in Spotify Wrapped View project »
Having worked in the public sector for 11 years, I have read a lot. As a web publisher, I read policy, reports, articles and media
Stop readers in their tracks View project »
Continuous improvement is a concept that drives me. I’m fascinated with innovation and finding ways to continuously improve outcomes. Strong communication strategies include the Five
Continuously improving communication strategies View project »
Your website is one of the first places people will look for information about your government department or agency. It represents who you are, what
The Ultimate 10 Step Content Creation Checklist for Government Communications View project »
Recycle, Re-purpose and Refresh The internet is an insatiable beast; and trying to continually feed it fresh content is an exhausting challenge. The smart content
The three R’s of recycling content View project »
The role of content in communication has seen astonishing growth in recent years. Separating itself from the basic production of articles, it now includes creating
Content with communications: why content communication is the future View project »
Those of us who’ve worked in government communications for any length of time have probably had a conversation with someone from Business Area X that
Authenticity, government and social media View project »
My career started with both communication and government. At the age of 25, I had a completely different idea about my job, and I had
Communication challenges governments, globally View project »
By now we should all know that influencers are a successful marketing tool, we know what they are and the general idea behind them (if
Case study: Government and Influencers View project »
We’ve all been there. “Look at all these facts! These stats! These illuminating nuggets of academic wisdom!” and have been so impressed by the intellectual
Why your audience want stories, not lectures View project »
As communicators, we’re always searching for new tools to help shape our content and boost audience engagement. In a world of short word limits and
When less isn’t more – pitfalls of link shortening View project »
All too often I come across organisations that focus all their efforts on what they want to say and how they will say it. They frequently overlook the fundamental basis for all communication activities – the purpose, the rationale, the WHY. The why is your bullseye.
Your ‘WHY’ is your bullseye View project »