Tim Conway is the founder and chief executive of C-Metrics and the Asia-Pacific director of the Global Digital Foundation, a think tank and policy network that provides an interdisciplinary framework for dialogue between policymakers, stakeholders and scholars in support of an evidence-based approach to policy. He has a passionate interest in the transformational impact of ICT and the importance of ensuring that the topic is recognised and discussed on both regional and global policy stages.
Here at contentgroup, we have a specific set of values and mantras that we rely on to support us in making decisions in our work. We recently attended the Canberra iAwards where world-renowned anthropologist and professor at the Australian National University Genevieve Bell gave a keynote speech. In it, she spoke about the lessons we can continue to learn from famous (and not so famous) innovators from throughout history; people who’ve shaped the world in which we now live. It was striking how each one embodied one of the contentgroup values or mantras. These ones were our favourites…
InTransition 115: Dr Ying-Yi Chih gives an update on the contentgroup-ANU content communications research project
About eight months ago, the National Innovation and Science Agenda identified the problem that small businesses and their engagement with university was a very weak part of the Australian innovation system. contentgroup was then fortunate enough to apply for and receive an Innovations Connections Funding. We are now using this grant to bolster our content communications methodology with evidence-based research and specially designed toolkits. As aprt of this, Dr Ying-Yi Chih and her team have engaged 20-plus governments from local, state, federal and multilateral levels, to test, validate and feedback on the contentgroup approach. David Pembroke speaks to Dr Ying-Yi about some of this feedback and where the project will go from here.
“Be braver. Stand up. Lean in. Speak out.” Hearing these words made me sit up a bit straighter in my seat at a recent iPAA breakfast. While the phrase evoked influencers I admire such as Sheryl Sandberg, it was the charismatic Alex Aiken making an impact on the Canberra crowd that morning. A dynamic and captivating speaker, Alex is the Executive Director for Government Communications at the UK Prime Minister’s and Cabinet Office. He has spent the past five years changing the face of government communications in the Kingdom, influencing his peers on a global scale along the way.
Using influencers to promote your brand is the modern-day equivalent of word-of-mouth recommendations. As audiences, we tend to trust them more than brands (often the same brands they’re working for) and feel more personally invested in a product or message when someone we like is delivering it. Writing a marketing plan without including an influencer strategy is like flying to Paris and not visiting the Eiffel Tower – it’s just not the done thing. contentgroup’s very own Sarah Ferlitsch, an Instagram influencer in her own right, tells us why.
contentgroup’s largest stakeholder, the public service, will feel the strain over the next 12 months as savings are expected to be made through job cuts. Measures such as these understandably incite passionate debate. Who should go? Who should stay? The ones I’m concerned about are those who often wind up on the chopping block first – government communicators.
Take a few minutes to fill out this year’s contentgroup audience survey and you can go in the draw to win a shiny new Lenovo Yoga Tab 3 Plus+ 10″ tablet. As usual, we’re all about honesty, so tell us exactly what you love, give us details about what you don’t, and tell us how you think we could get better.
All too often I come across organisations that focus all their efforts on what they want to say and how they will say it. They frequently overlook the fundamental basis for all communication activities – the purpose, the rationale, the WHY. The why is your bullseye.
In this week’s podcast John Allsopp discusses the future of online communications, and what public sector communicators can do to keep up.
contentgroup recently attended the 2017 Navigating Digital Government Summit, where insights into how technology is transforming the customer experience and what this means for the way government operates and interacts with citizens were shared. Three key points really piqued our interest.
contentgroup recently attended the Role of Video in Digital Government seminar in Canberra where presenters from various government departments explored current issues in online engagement and presented case studies of video production in the public sector. Events such as this enable the video industry to connect with their audiences, to help fill those gaps in resourcing and expertise and to enable governments to reach their stakeholders directly. Check out the top tips we scooped from the day.