Governments going digital – and what people expect from it

contentgroup recently attended the 2017 Navigating Digital Government Summit, where insights into how technology is transforming the customer experience and what this means for the way government operates and interacts with citizens were shared. Three key points really piqued our interest.

Top tips for government video communications

contentgroup recently attended the Role of Video in Digital Government seminar in Canberra where presenters from various government departments explored current issues in online engagement and presented case studies of video production in the public sector. Events such as this enable the video industry to connect with their audiences, to help fill those gaps in resourcing and expertise and to enable governments to reach their stakeholders directly. Check out the top tips we scooped from the day.

The importance of design

Instead, it’s viewed as an ‘optional extra’ that can be tacked on at the end of a project to make it look pretty. This is not good communication. Good communication must be designed, and designed well, from the get-go.

Are you looking for an internship opportunity?

Are you a third year university student studying Public Relations? contentgroup is looking for passionate people for internship opportunities.

#91 Craig Hodges – strategy breeds success

Craig Hodges from King Content talks about content marketing strategies, and talked David Pembroke into seeing AC/DC live in Cleveland as well.

The most popular blogs of 2016

As we predicted back in February, 2016 has been an exciting year at contentgroup. In March, we decided to change our blogging strategy and started focusing on providing information that helps our return readers as well as educating new visitors. What were this year’s most popular blogs?

#90 Emily Crume – Understand your audience by listening

Social Media Examiner’s Emily Crume explains how asking questions and using listening tools can provide the best insights into the needs of your target audience.

What does 2017 hold for content communication?

2016 was a massive year for contentgroup as a company, and the communications industry (both public and private sector) more broadly and 2017 is set to be even bigger. As is contentgroup tradition, we’ve asked our people what 2017 holds for public sector communications. Here’s what they came up with.

The importance of measuring before you plan

An important first step (that is regularly missed) in planning your communications approach is reflecting on the success of your previous or current activity.

ANU Research Project

Through the Innovation Connections Programme of the Australian Government’s Department of Industry, Innovation and Sciences, contentgroup will work with the Australian National University to develop the evidence base to underpin its current “content communication” method and to develop value co-creation toolkits for content communication projects in the public sector.

Government-citizen communication at a crossroads

Content Communication – Helping government strengthen communities’ and improve the well-being of citizens through effective content communication. Content communication is an agile, science based communication process. You are required to perpetually test and learn using different story angles and tactics in order to influence the audience in pursuit of your objectives.

#88 Rebecca Lieb on Content, Context and Consumer Experiences

Rebecca Lieb is a strategic advisor, research analyst and columnist. David Pembroke recently caught up with Rebecca at Content Marketing World to discuss her research into Contextual Campaigns.

Public Sector Content Marketing Weekly Updates

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