In this session from the 2020 GovComms Festival, contentgroup CEO David Pembroke sits down with Principal Advisor to Proximity, Kerri Hartland.
Kerri discusses her initial career as a journalist in the Parliamentary Press Gallery, reflecting on what she enjoyed about being a journalist and what she learnt during that time that would assist her in her public service career.
Kerri says that her time as a journalist assisted her public service career in giving her an understanding of audience, writing and messaging. She also discusses how she was able to transition from a journalism role to a public service role.
Kerri explains how government tended to devalue the communications function. She also explains why the government should take communications more seriously.
Kerri gives her opinion on where communications is heading over the next decade, and what communications professionals need to know about the coming changes.
After watching this video, you will be able to:
- Understand how public service leadership can put communications at the heart of their department, and why this is important.
- Recognise the benefit of journalism skills in the public service.
- Learn about the fascinating career of one of Australia’s most senior public servants.
Please note that this is a recording of a live presentation.