This panel explores how the fields of behavioural science, strategic communication and stakeholder engagement can work together to generate positive communication outcomes. The three panelists discuss the opportunities presented by blending behavioural science with strategic communication and stakeholder engagement.
On this panel are the following panelists:
Zora Artis – CEO, Artis Advisory
Tony Clark – Director, Communications and Engagement, Priority Projects and Capital Delivery, Victorian Health and Human Services Building Authority
Amy Arbery – Director, Behavioural Analysis, Australian Department of Agriculture, Water and the Environment.
They discuss the similarities and differences between the three disciplines, and how we can use this understanding to foster effective communication practices. They also discuss what each of the three disciplines can learn from one another.
The three panelists pinpoint the skill of effective listening as a shared goal of the three disciplines, and discuss what each discipline can bring to the table to promote systemic listening practices. They also discuss the importance of behaviour change, and critique information campaigns that fail to place behaviour change at the core of communications messaging.
After watching this video, you will be able to:
- Identify where behavioural science, strategic communication and stakeholder engagement intersect as disciplines, and where they diverge.
- Appreciate how each of the three disciplines view and understand one another.
- Implement cross-discipline collaboration into your organization.