Is Narendra Modi’s popularity a result of his connection with his constituents? What lessons can we learn?


Session Overview: 

In this session from the 2020 GovComms Festival, we hear from Ashwani Singla, the Founding Managing Partner of Astrum.

Ashwani gives his thoughts on the Prime Minister of India, Narendra Modi, and what lessons about communication can be learnt from his popularity.

Ashwani gives and introduction to India’s political and media landscape. He examines the uptake of technologies like social media, smartphones and the internet among the Indian population.

Ashwani discusses the personal history of Narendra Modi, shining a light on how his life experiences explain his skills in communication. Ashwani argues that Modi understands communication, new media and public relations more than most other Indian prime ministers.

Ashwani examines Modi’s uniquely high presence on social media as an example of his skills as a communicator. Modi is the most popular Indian on Twitter and the second most followed politician on Twitter, Facebook and Instagram combined. Barack Obama is the most popular.

After watching this video, you will be able to:

  • Understand the political and media landscape of India.
  • Identify ways in which politicians can use communications and media to their advantage.
  • Understand more about India’s current Prime Minister, Narendra Modi, a man many Indians consider to be their greatest ever Prime Minister.

Please note that this is a recording of a live presentation.

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