This week we are joined by the godfather of Content Marketing, Joe Pulizzi. Joe is the founder of Content Marketing Institute and someone who has a profound impact on the growth of contentgroup. In this episode we look at Joe’s professional career and we discuss the upcoming Content Marketing World and why everyone should attend.
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Joe Pulizzi is founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s fourth book Content Inc. will be released September 2015. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. You can find Joe on Twitter @JoePulizzi. If you ever see Joe in person, he’ll be wearing orange.
With State Government advertising increasingly dominated by road safety and cancer prevention messaging, the “Millenials” are often the most important audience. Especially the younger ones. The good news is that the last few years has seen a dramatic increase in the quality of media planning on Government campaigns and a consequent positive shift in terms of the channels being used with digital channels proving to deliver the audience significantly more cost effectively than traditional media,