In this podcast episode, we try something different. David answers some of your questions on content marketing in government and the public sector. David digs into how we have applied the content marketing methodology to some of our public sector clients. David talks about how content marketing is being used by the both the New South Wales and the Australian Capital Territory governments to achieve their objectives.
In this episode, you learn:
4:22 How do you make the business of telling your story a priority?
8:23 How do you streamline content marketing in an environment of competing priorities and limited resources?
15:37 What’s the most effective way to curate content?
19:31 Are there any new and emerging legal issues around marketing marketing?
26:36 Case studies of some of contentgroup’s clients, including Alive and Well and the ACT Environment and Planning Directorate